7 Steps to the

Sales Process

By Franc Mlinarek

1. K

now

Your

Cust

om

er

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2. Build Rapport

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3. Fin

d th

e

Custo

mer’s N

eeds

Diagram of Maslow's hierarchy of needs by J. Finkelstein

3. Present Product or

Service Based on Needs

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5. O

verc

om

e

Obje

ctio

ns

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6. Close the

Sale!

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7. F

ollo

w U

p

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