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B2B Managed Performance Based Marketing

Sales preso prospect category_may2012

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Page 1: Sales preso prospect category_may2012

B2B Managed Performance Based Marketing

Page 2: Sales preso prospect category_may2012

Business.com Media, Inc. Confidential

Who we are

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The premier online destination for businesses to research, find, and compare products and services at every stage of the buying cycle.

• Largest B2B performance-based online marketing company• 12 years in business• One of the largest B2B websites• Largest B2B affiliate network• Quality Leader• >12,000 advertisers

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Business.com Media, Inc. Confidential

What we do

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Our solution creates a powerful opportunity for advertisers to connect with business buyers at the right time in the purchasing process.

• Connect advertisers to decision makers ACTIVELY looking to buy• Deliver the highest quality leads in the industry• Effectively increase advertiser conversion rates and decrease cost per

acquisition by delivering a targeted B2B audience

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Business.com Media, Inc. Confidential - 4 -

Quality Traffic with an Intent to Purchase

Compared to the general online population, Business.com users are:• 112% more likely to have made a B2B purchase in the last six months• 86% more likely to be in senior management • 58% more likely to be a business decision maker

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Business.com Media, Inc. Confidential

Pay-Per-Click Featured Listings

• Decision makers ready to buy

• Content-rich listings further qualifies buyers before they click

• Value Added Logo = No cost branding exposure

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Business.com Media, Inc. Confidential

Business.com Premium Network Distribution

Extend your reach to a broader, high quality audience of SMBs with distribution of your PPC ads across our premium partner sites.

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Business resource connecting buyers to vendors across

relevant categories

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Business.com Media, Inc. Confidential

Verified Lead Generation- Pay Per Lead

• Connect with buyers who are ACTIVELY comparing vendors and looking for price quotes.

• Highest Quality Leads in industry for two reasons:– Source of Leads from quality traffic and network partners– Customer care department MANUALLY calls each lead before sending it

to you.

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Business.com Media, Inc. Confidential

Why Business.com?

Quality Audience

Access tens of millions of qualified business buyers who are looking to make a purchase.

Qualified Traffic

Content rich listings and comparison grids further qualifies buyers before they click.

Expert Account Management

Receive hands on account management to closely monitor performance and optimize your campaigns .

Improved ROI

Compare Business.com conversion rates to other online marketing campaigns and immediately see why Business.com is the quality leader.

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