Rules To Follow To Ensure Social Media Marketing Success

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Rules To Follow To Ensure Social Media Marketing Success


In today’s world social media has become a part of our lives. Five

years ago, no one would have ever given a thought to it. The

pace at which social media has influenced and evolved our

lives is incredible. During the inception era of social media, it

was thought and believed to be the tool which has sprung up

to bridge the communication gap.


Create Shareable Content

This has been and always will be the most crucial step to follow,

when planning a social media marketing campaign as we know for

sure that content is the king and always will be. Today content can

be liked or tweeted and it is about more than links – it is about

creating content that is shareable. The better your content is, the

more people will want to share it with their entire social networks

whether they link it, like it, dig it or share it.

Proactively Share The Content

This is the weakest of the authentic rules, as the original rule

simply talked about publishing your content in other formats such

as PDFs or videos and submitting them to other sites. Instead, the

essence of the new version of this rule is all about actively sharing

content in a distinct manner. This incorporates everything from

creating slides to post on Slideshare or documents to share on

Scribd – as well as tweeting about your content or offering

embeddable versions of it, or using RSS feeds to syndicate it.

Actively sharing even includes posting your content to social

networking profiles or creating profiles on video sharing sites. When

conducting a social media marketing campaign it’s critical to

proactively share content with your target audience.


Reward Engagement

The prime thing most marketers were bothered about was inbound links.

Technorati was the standard by which we all measured the performance

of our content and many bloggers focused more on their number of inbound

links than their readership or traffic numbers. Today the real currency is

around conversation or engagement.

While there are a million definitions for “engagement” ranging from comments

and discussion to posting or sharing content – this is the behavior that matters

most in the social media and the one that we should all focus on rewarding

when it happens. This is the trick which you can possibly use in your

forthcoming social media marketing campaign.


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Rules To Follow To Ensure Social Media Marketing Success