Embed Size (px)
Citation preview
How to Reach a Billion of New Players with Windows 10 Romuald ZdebskiyGames Lead for Central and Eastern Europe
[email protected] @zdebskiy
One operating systemOne Windows core for all devicesUser experience tailored for each device
One developer platformUniversal apps run on every Windows 10 device
One storeGlobal distribution with local monetization
Windows as a serviceFree upgrade* and updates for qualified devices
Windows 10: the next chapterOne ecosystem for the future
…and it’s still Windows…Your existing code still works [only better!]
*For GA + 1 year. Learn more: http://aka.ms/win10-jan21
Easy for users to get & stay
current
Unified core Unified app platformOne Store
A bigger opportunity with one Windows
Windows Phone 7.5
Windows Phone 8Windows Phone 8.1
Windows 8
Xbox One
Windows on Devices
Xbox 360
Windows 8.1
ConvergedOS kernel
Convergedapp model Windows 10
MICROSOFT CONFIDENTIAL
Phone Small Tablet
2-in-1s(Tablet or Laptop)
Desktops & All-in-Ones
Phablet LargeTablet
Classic Laptop
Xbox
IoT
Surface Hub
Windows 10 powers a huge range of hardware…
Devices
Platform
Hololens
MICROSOFT CONFIDENTIAL
…with one dev platform reaching every device
Universal Windows Platform
NaturalUser Inputs
Monetization+ Distribution
Adaptive UI + Controls
Full Support for Existing Code
Live Tiles +Notifications
IoT + Wearables
Surface Hub
Xbox
DesktopPhone + Tablet
Devices
Platform
ReachAccess to over a billion Windows devices
Unique experiencesFrom Cortana to holograms
MonetizationFull + flexible business models Global payment coverage
Extending your investmentsProductive tooling and servicesLeverage your existing code + skills
Windows 10 opportunityIt’s easier than ever to build one app that runs on every Windows device
ReachOne large customer base globally on one platform
Global CoverageWindows Store in 242 MarketsDisplayed in 109 languages
Enhanced DiscoveryPersonalized recommendations
Segment-based recommendations
Business distributionLicensing, deployment+ management
Free upgrade*
*For GA + 1 year for qualified devices
AwareApp experiences adapt at runtime Cortana personal assistant + Live Tiles
MobilePass data across apps + devicesContinuum to park + pick up work
HumanNatural language + inking
Gestures, gaze, + holograms
Unique experiencesWindows enables more personal computing experiences connected across devices
One toolset; one appSupport for C#, HTML/JS, C++, and more
Device-aware runtime light up
One Dev CenterFlexible device family targetingDetailed analytic reports
Existing code welcomeDesktop applicationsMobile websitesCross-platform apps (e.g. Unity, Cordova, Xamarin)
Extending your investmentsMicrosoft provides the tooling and services to bring your app to market faster
MobileServices
IDE +Designers Cortana +
Push Services
Reach +Monetization
Platform unifies Windows core and app model
Windows Core
Services
Store
Notifications
Roaming
Credentials
App model
UI Framework
Windows XAML DirectX HTML
Navigation
Packaging
Contracts
Background
Mobile APIs Xbox APIsDesktop
APIs…
Universal App Platform APIs
DesktopApplication
s(‘Win32’)
Web
One Dev Center
One experienceSubmission for all devices in a single Dev CenterIntegrated Microsoft AdvertisingUpdated documentation+ code samplesStreamlined app submissionOne paymentOne policy and legal agreement
Ready for Windows 10Xbox Live servicesIn-app ad mediation for all devicesOrganization volume licensing publishing
Bringing today’s universal apps to windows 10
TodayContinue targeting 8.1 +
Next stepsTarget Windows 10 mobile + desktopRecompile + resubmit
Q3-2015Adopt adaptive UI in your app | gameTarget additional device families
Nekki makes 1500+ USD daily on Windows Phone
http://app2top.ru/industry/nekki-shadow-fight-2-na-windows-phone-zarabaty-vaet-1500-1700-v-den-49439.html
2М+
INSTALLS in 2 MONTH
US Windows Phone Store:
Top 3 racing ahead of Asphalt 8
~$1400 daily revenue
Exclusive for 3 months
50 publications in 1 months
JOYBITSWINDOWS PHONE and WINDOWS 8
7МDOWNLOADS120
KDAILY DOWNLOADS
DURING PROMO
1MDOWNLOADS 1ST MONTH
175М+INSTALLS
$10МREVENUE
Common cloud back-end for games on Windows, Amazon, Android and
iOS
Connected Gameplay
14МDOWNLOADS
14МINSTALLS
MILLIONS $ REVENUE
9 games in top 50 grossing US Windows
Apps!
Bringing today’s Silverlight apps to Windows 10
TodayEvaluate the Windows RuntimeCreate a Windows universal appSubmit to Store to reach phone + client
Q3-2015Adopt adaptive UI in your app | gameTarget additional device families
MICROSOFT CONFIDENTIAL
Open servicesOpen to Windows + Xbox devsCross-platform supportNo additional certs or submissions
Easy to useSame Windows app toolingSame Windows cert processSame Dev Center management
Xbox Live services on Windows 10
ID@XBOXINDEPENDENT DEVELOPERS PUBLISHING
PROGRAM FOR XBOX ONE
xbox.com/dev
One store for all windows 10 devices
MobileDesktop
Developer Revenue by Source
Advertising delivers tremendous value for app developers
Advertising
In-App Purchase
Paid Apps
Total Revenue
Worldwide, Microsoft Internal, Jan–Mar 2015
MICROSOFT CONFIDENTIAL
ReachGlobal, sizable, personalized, business-
ready
Unique experiencesAware, mobile, human
MonetizationGlobal, convenient, all business models
Extending your investmentsProductive, flexible, existing code welcome
Windows 10 opportunity recapIt’s easier than ever to build one app that runs on every Windows device
Don’t miss Windows 10 opportunity
How to Reach a Billion of New Players with Windows 10 Romuald ZdebskiyGames Lead for Central and Eastern Europe
Microsoft
[email protected] @zdebskiy
This deck – http://aka.ms/wnconfwin10
