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ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics Facebook Goal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations
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SOCIAL MEDIA: PHASE 1
ROCHE BROS. SUPERMARKETS
15 FEBRUARY 2012
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 2
① Prioritize Sites ② Specify Applications ③ Brand Sites ④ Content Strategy ⑤ Train Roche Bros. ⑥ Weekly Deployment ⑦ Social Media Consulting ⑧ Social Media Analytics
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
1 .0 PROR IT I Z E S I TES | SOC IAL MED IA PLAN | PHASE 1 |
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 3
① Facebook Goal: Increase Fans ② Twitter Goal: Increase Followers
③ YouTube Goal: Increase Subscribers
④ Pinterest Goal: Increase Followers
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
2 .0 SPEC I FY APPS | SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 4
① Facebook WooBox: Coupon App Involver: YouTube App Involver: Signup App Ninva: NetworkedBlogs App
② Management HootSuite
③ Content Back-up Backupify
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
3 .0 BRAND S ITES | SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 5
Non-Fan Page
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
3 .1 BRAND S ITES | SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 6
Fan Page
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
3 .2 BRAND S ITES | SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 7
Online Shopping
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
3 .3 BRAND S ITES | SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 8
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
3 .4 BRAND S ITES | SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 9
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
3 .5 BRAND S ITES | SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 10
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
4 .0 CONTENT STRATEGY | SOC IAL MED IA PLAN | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 11
① Archival Review ② Integration of Events ③ Roche Promotions ④ Content Development ⑤ Posting Calendar ⑥ Response Strategy
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
5 .0 ROCHE BROS . TRA IN ING | SOC IAL MED IA | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 12
① Social Media Training ü (1) 4 Hour Session ü HootSuite Overview ü Social Media Basics ü Response Strategies
② HootSuite Kick-Start ü (4) 2 Hour Sessions ü HootSuite Management ü HootSuite Deployment
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
6 .0 WEEKLY DEPLOYMENT | SOC IAL MED IA | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 13
HootSuite Dashboard
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
6 .1 WEEKLY WORKFLOW | SOC IAL MED IA | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 14
Media Library
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
6 .2 WEEKLY WORKFLOW | SOC IAL MED IA | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 15
Monitoring, Mentions & Responding
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
7 .0 SOC IAL MED IA CONSULT ING | SOC IAL MED IA | PHASE 1
COPYRIGHT © 2011 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 16
① Strategy consulting ② Strategy analysis ③ Content strategy ④ Social media promotion ⑤ Update Facebook coupons ⑥ Optimize social media ⑦ Fix technical issues ⑧ Ongoing training ⑨ Analytics reporting
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
8 .0 SOC IAL MED IA ANALYT ICS | SOC IAL MED IA | PHASE 1
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 17
Social Analytics
THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.
PHASE 2 & 3 | RECOMMENDAT IONS
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ROCHE BROS. SUPERMARKETS | 18
① Phase 2 ü Flickr ü Tumblr ü Google+ ü Tout
② Phase 3 ü Instragram ü Foursquare ü Foodspotting
BRANDING INTERACTIVE SOCIAL MEDIA
151 Worcester Street First Floor North Grafton, Ma 01536
888.764.6171 [email protected] www.bergeroncreative.com
