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UNIVERSITY OF MUMBAI
RESEARCH REPORT ON
“TO STUDY THE GROWING TREND &
USAGE OF MOBILE PHONES IN URBAN
INDIA”
SUBJECT
RESEARCH METHODOLOGY
MAHATMA EDUCATION SOCIETY’S
PILLAI’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
NEW PANVEL
Page | 1
GROUP NO – 3
MEMBERS
SONY JOHN (79)
ANITH SAMMADAR (105)
JAYESH BONDE ()
SIDDHESH SATAM (104)
MAYUR DHAKATE (70)
SHAZIA SAYYED ()
ANJEYA SANTOSH (63)
SALMAN SHAIKH ()
SAURABH ANGLEKAR ()
SUNNY JEET SINGH (112)
BRIJESH JAISWAL (76)
NAVJYOT KAUR ()
Page | 2
INDEX
SR. NO. TOPIC PAGE NO
1. INTRODUCTION 4
2. RESEARCH METHODOLOGY 5
3. OBJECTIVES 6
4. LITERATURE REVIEW 7-8
5. DATA ANALYSIS & INTERPRETATION 9-25
6. CHI SQAURE ANALYSIS 26-28
7. FINDINGS 29-30
8. CONCLUSION 31
9. ANNEXURES 32-34
10. REFERENCES 35
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CHAPTER 1
INTRODUCTION
This research project deals with an attempt to understand the
consumer base perception towards mobile phones in urban India. This
research report shows the dvelpoment and dynamic growth of the mobile
phone industry in the present market due to which their has been a shift in the
minds of the consumers regarding the phones.
This research project offers details regarding the changing trends
among the consumers and the usage differntiality among the consumers
towards the mobile phones. This research report deals especially with the
behaviour of the end consumers and what they hav their view point regarding
the chanding trend within the society.
India is a growing market touching the world standars in the mobile
phone industry; thus with the advent of latest technologies and cheap pricing
of the competitive products, the viability of the usage of different brands of
mobile phones are becoming a common scenario.
Therefore in this study; analysis has been made to judge the changing
environment towards the mobile phones by the consumers in the urban India
and their growing trend regarding the same.
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CHAPTER 2
RESEARCH METHODOLOGY
For this research project, we have decided to use the Secondary Data
Collection method. Thus we referred to various websites, books and the
journals of the companies of the different mobile companies for collecting the
information regarding the project.
Also a survey has been done wherein the Questionnaire Method has
been used to study the perception of the respondents. The survey of the
respondents was made on Simple Random Method. For the survey we took
questionnaires filled from 100 Respondents and carried on with our study.
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CHAPTER 3
OBJECTIVES OF THE STUDY
“To study the growing trend and the usage of mobile phones in
urban India”
SUB OBJECTIVES OF THE STUDY
To study the purchasing behaviour of the consumers.
To check the awareness about growing technology among the
consumers.
To check the frequency of buying new mobile over a period of time by
the consumers.
Page | 6
CHAPTER 4
LITERATURE REVIEW
This study explored the growing use of mobile phones among urban
India. The main objective of the study was to examine the growing trend and
usage of mobile phones in urban areas. The qualitative analysis of the data
showed that people in city used cell phones for a variety of communication,
news and entertainment needs. Various factors influence the use of mobile
that is the purchasing power ,price range , variety etc.
This research describes the conceptual framework and the theoretical
approaches used in this dissertation to gain an insight into the mobile phone
usage behavior of urban people in India.
This section also provides a review of literature of academic studies
related to mobile phone usage among people. The growing popularity of
mobile phones across the World and has been a topic of interest among
academic researchers. In addition to academic journals that provide access to
such studies, there are several anthologies and book length studies on the
subject in recent years.
In Thumb Culture, Glotz, Bertschi and Locke (2005) compiled studies
conducted in different countries to investigate the impact of mobile phones on
user’s life and on society as a whole. Goggin (2006) conducted a book length
study titled, Cell Phone Culture, in which he examined the cultural and social
shaping of mobile phones using an inter-disciplinary approach.
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Most recently, Katz (2008) edited a volume titled Mobile
Communication Studies to understand the social consequences of mobile
technology across the world.
Further studies on mobile phones have looked at two different aspects
of technology – one related to their adoption and another related to their
use.The researchers examining the use of mobile phones are mainly
concerned about the individual and social reasons impacting their use and the
individual and social consequences of their use. Since this dissertation is
mainly concerned with the use of mobile phones, only those studies have
been chosen for discussion here that provide information about the use of
mobile phones by people.
the studies that investigated the use of mobile phones as communication
technology are presented. These studies have been organized by the cities in
which they were conducted. Therefore, although these studies may look at
different issues, it is thought that organizing them by cities gives a clear
picture of cell phone use within a particular city.
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CHAPTER 5
DATA ANALYSIS & DATA INTERPRETATION
Q1) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THEIR FAMILY ANNUAL INCOME?
BELOW Rs. 3lakhs 1 %3lakhs – 5lakhs 9%5lakhs – 10lakhs 70 %ABOVE 10lakhs 20%
1%below 3laks
9%3lakhs - 5lakhs
70%5lakhs - 10lakhs
20%above 10lakhs
ANNUAL FAMILY INCOME
THIS STATES THAT OUT OF THE TOTAL RESPONDENTS, ONLY 1% WERE BELONGING TO BELOW 3LAKH CATEGORY, 70% WERE HAVING
ANNUAL INCOME OF 5LAKHS-10LAKHS, WHEREAS 9% WERE BETWEEN 3LAKHS-5LAKHS AND 20% WERE OF ABOVE 10LAKHS
CATEGORY OF ANNUAL FAMILY INCOME.
Q2) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE NUMBER OF
Page | 9
MOBILE PHONES IN THE FAMILY?1-2 10%3-4 30%
MORE THAN 4 60%
1 - 2 phones3-4 phones
more than 4 phones
0%
10%
20%
30%
40%
50%
60%
10%
30%60%
NUMBER OF MOBILES IN THE FAMILY
THIS DENOTES THAT OUT OF THE TOTAL RESPONDENTS, 60% USE MORE THAN 4 MOBILE PHONES, 30% USE BETWEEN 3 TO 4 AND REMAINING USE 1 TO 2 PHONES AT A TIME.
Q3) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THEIR OCCUPATION?
Page | 10
STUDENT 20%SERVICE 40%
BUSINESS 9%HOME MAKER 20%
RETIRED 11%
20%
40%
9%
20%
11%
OCCUPATION OF THE RESPONDENTS
STUDENT
SERVICE
BUSINESS
HOME MAKER
RETIRED
THE ABOVE STATISTICS SHOWS THAT FROM TOTAL OF THE RESPONDENTS 9% WERE BUSINESSMEN, 11% WERE STUDENTS, 20% WERE RETIRED AND HOMEMAKER AND REMAINING 40% WERE DOING SERVICE.
Q4) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE MOBILE PHONE THEY OWN?
NOKIA 30%
Page | 11
SAMSUNG 20%HTC 10%
OTHERS 40%
NOKIASAMSUNG
HTCOTHERS
0%
5%
10%
15%
20%
25%
30%
35%
40%
30%
20%
10%
40%
PHONES OWNED BY THE RESPONDENTS
FROM THE ABOVE DIAGRAM IT CAN BE STATED AS FROM ALL THE RESPONDENTS 10% USE HTC MOBILE PHONES, 20% USE SAMSUNG, 30% USE NOKIA AND 40% USE MOBILE PHONES OF OTHER COMPANIES WHICH INCLUDES MICROMAX, BB, SONY ERICSON,ETC.
Q5) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE FACTORS THAT INFLUENCED THEM TO BUY THE ABOVE MENTIONED BRAND?
PHYSICAL BODY DESIGN 20%
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UPGRADING TECHNOLOGY 40%BRAND AMBASSADOR 10%MARKET POPULARITY 20%
OTHERS 10%
PHYSICAL BODY DESIGN
UPGRADING TECHNOLOGY
BRAND AMBASSADOR
MARKET POPULARITY
OTHERS
0% 5% 10%
15%
20%
25%
30%
35%
40%
20%
40%
10%
20%
10%
FACTORS INFLUENCING THE RESPONDENTS TO BUY THE BRAND
FROM ABOVE PERCENTAGES IT CAN BE INFERRED THAT FROM ALL OF THE ABOVE INFLUENCING FACTORS UPGRADED TECHNOLOGY INFLUNCES MOST OF THE CONSUMERS WHICH IS 40%. IN THE REST OF THE FACTORS MARKET POPULARITY AND PHYICAL BODY DESIGN INFLUNCES 20%.THE BRAND OF A PARTICULAR MOBILE INFLUNCES 10% CONSUMERS AND REMAINING 10% ARE INFLUENCED BY OHER FACTORS.
Q6) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE PURPOSE OF BUYING A PHONE?
PERSONAL USE 65%PROFESSIONAL USE 15%GIFTING PURPOSE 5%
TIME SAVING 5%
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OTHERS 10%
65%PERSONAL USE
15%PROFESSION USE
5%GIFTING
PURPOSE
5%TIME SAVING
10%OTHERS
PURPOSE OF RESPONDENTS FOR USING A MOBILE PHONE
FROM THE ABOVE DIAGRAM IT CAN BE CONCLUDED THAT 65% RESPONDENTS USE THE MOBILE FOR PERSONAL PURPOSE, 15% USE FOR PROFESSIONAL PURPOSE, 10% AND 5% FOR TIME SAVING AND OTHER PURPOSES RESPECTIVELY AND THE REMAINING FOR GIFTING TO SOMEBODY.
Q7) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE AGE SINCE THEY STARTED USING A MOBILE PHONE?
10yrs – 15yrs 30%16yrs – 20yrs 40%21yrs – 25yrs 20%26yrs – 30yrs 5%Above 30yrs 5%
Page | 14
10yrs – 15yrs
16yrs – 20yrs
21yrs – 25yrs
26yrs – 30yrs
Above 30yrs
0%5%
10%15%20%25%30%35%40%
30%
40%
20%
5%5%
AGE AT WHICH RESPONDENTS STARTED USING THEIR MOBILES
FROM THE ABOVE BAR DIAGRAM IT CAN BE SAID THAT 40% RESPONDENTS STARTED USING THE MOBILE PHONES FROM THE AGE BETWEEN 16-20 YEARS, 30% BETWEEN 10-15 YEARS, 20% BETWEEN 21-25 YEARES, 5% BETWEEN 26-30 YEARS AND THE REMAINING STARTED USING MOBILE PHONES FROM THE AGE ABOVE 30 YEARS.
Q8) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE FREQUENCY OF CHANGING HANDSETS?
1yrs – 2yrs 50%3yrs – 4yrs 30%
More than 4yrs 20%
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1yrs – 2yrs
3yrs – 4yrs
More than 4yrs
0% 10% 20% 30% 40% 50%
50%
30%
20%
FREQUENCY OF CHANGING HANDSETS OF THE RESPONDENTS
THE ABOVE ANALYSIS SHOWS THAT AMONG TOTAL RESPONDENTS 50% CHANGE THEIR MOBILE PHONES WITHIN 1 TO 2 YEARS, 30% CHANGE THEIR MOBILE PHONES WITHIN 3 TO 4 YEARS AND REMAINING USE THEIR PHONES FOR ATLEAST 4 YEARS.
Q9) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THEIR OWN PURPOSE OF USING A PHONE?
CALLS 6%GAMING 7%CAMERA 4%
MESSAGING 8%STYLE STATEMENT 5%ALL OF THE ABOVE 70%
Page | 16
6%CALLS
7%GAMING
4%CAMERA
8%MES-
SAGING
5%STYLE STATEMENT
70%ALL OF
THE OP-
TIONS
RESPONDENTS OWN PURPOSE OF USING THEIR PHONES
THE ABOVE DIAGRAM INDICATES THAT 6% RESPONDENTS USE THEIR MOBILE PHONES ONLY FOR MAKING CALLS, 7% FOR GAMES AND APPLICATIONS, 4% FOR CAMERA, 8% FOR MESSAGING, 5% FOR STYLE AND THE REMAINING 70% FOR ALL OF THE ABOVE PURPOSES.
Q10) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE PRICE RANGE THEY LOOK FOR BUYING A PHONE?
LESS THAN Rs.5000 10%Rs.5001 – Rs.10000 40%Rs.10001 – Rs.15000 30%Rs.15001 – Rs.20000 10%
ABOVE 20000 10%
Page | 17
LESS THAN Rs.5000
Rs.5001 – Rs.10000
Rs.10001 – Rs.15000
Rs.15001 – Rs.20000
0%5%
10%15%20%25%30%35%40%
10%
40%30%
10%
RANGE THE RESPONDENTS LOOK WHILE PURCHASING A PHONE
THE ABOVE STATISTICS DENOTES THAT 40% OF ALL OF THE RESPONDENTS GO FOR BUYING PHONES IN THE RANGE OF Rs.5001-10000, 30% IN THE RANGE OF Rs.10001-15000, 10% IN THE RANGE OF Rs.15001-20000 AND THE REMAINING FOR LESS THAN Rs.5000.
Q11) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE MONTHLY EXPENDITURE ON THE MOBILE PHONE?
Rs.100 – Rs.500 65%Rs.501 – Rs.1000 20%Rs.1001 – Rs.2000 10%ABOVE Rs.2000 5%
Page | 18
Rs.100 – Rs.500
Rs.501 – Rs.1000
Rs.1001 – Rs.2000
ABOVE Rs.2000
0% 10% 20% 30% 40% 50% 60% 70%
65%
20%
10%
5%
AVERAGE MONTHLY EXPENDITURE ON MOBILE PHONES
WITH THE ABOVE DIAGRAM IT CAN BE STATED THAT 5% OF THE TOTAL RESPONDENTS SPEND MORE THAN Rs.2000 FOR RECHARGING, 20% SPEND BETWEEN Rs.501-1000, and 10% SPEND BETWEEN Rs.1001-2000 AND THE REMAINING 65% SPEND Rs.100-500.
Q12) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE AVERAGE TIME SPENT ON THE MOBILES?
LESS THAN 1hr 5%LESS THAN 2hrs 10%LESS THAN 3hrs 20%LESS THAN 4hrs 20%MORE THAN 4hrs 45%
Page | 19
less than 1hr
less than 2hrs
less than 3hrs
less than 4hrs
more than 4hrs
0%
10%
20%
30%
40%
5%
10% 20% 20%
45%
AVERAGE TIME OF THE RESPONDENTS SPENT ON THE MOBILES
BY OBSERVING THE ABOVE DIAGRAM IT CAN BE STATED THAT FROM ALL OF THE RESPONDENTS WHO WERE QUESTIONED 5% USUALLY SPEND THEIR TIME ON THE MOBILE PHONES FOR LESS THAN 1 HOUR, 10% FOR LESS THAN 2 HOURS, 20% FOR LESS THAN 3 HOURS, OTHER 20% FOR LESS THAN 4 HOURS AND REMAINING 45% FOR MORE THAN 4 HOURS.
Q13) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE KNOWLEDGE OF LATEST VERSIONS OF THE OPERATING SYSTEMS?
YES 80%NO 20%
Page | 20
80%YES
20%NO
KNOWLEDGE ABOUT THE LATEST VERSIONS OF OPERATING SYSTEMS
BY LOOKING TO THE ABOVE DIAGRAM IT CAN BE IMMEDIATELY SAID THAT 80% OF THE TOTAL RESPONDENTS SELECT THEIR MOBILE PHONES AFTER GETTING IDEAS ABOUT LATEST VERSIONS OF OPERTING SYSTEMS SUCH AS ANDROID, SYMBIAN.
Q14) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE SOURCE OF UPDATATION OF THE KNOWLEDGE ABOUT THE PHONES?
TV ADVTS 15%NEWSPAPER 10%
FRIENDS 20%INTERNET 5%
Page | 21
ALL OF THE ABOVE 60%
0%
20%
40%
60%
15%10%
20%5%
60%
AWARENESS OF THE RESPONDENTS ON THE UPADATES OF THE PHONES
FROM THE ABOVE DIAGRAM WE CAN GET AN IDEA ABOUT THE SOURCES FROM WHICH THE RESONDENTS KNOW ABOUT THE LATEST UPDATES IN THE MOBILE PHONES SUCH AS 5% OF THE TOTAL RESPONDENTS GET AN IDEA FROM INTERNET, 10% FROM NEWSPAPERS, 15% FROM TV, 20% FROM FRIENDS AND REMAINING FROM ALL OF THE ABOVE SOURCES.
Q15) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO OWING A LANDLINE CONNECTION?
YES 45%NO 55%
Page | 22
45%YES
55%NO
RESPONSES ON HOLDING A LANDLINE CONNECTION
IF YES; THEN CLASSIFICATION OF THE RESPONDENTS AS PER THE REASON THEY HAVE LANDLINE CONNECTION?
ADDRESS PROOF 70%CONVENIENCE 10%CONNECTIVITY 5%
OTHER 15%
70%ADDRESS PROOF
10%CONVENIENCE
5%CONNECTIVIY
15%OTHERS
REASON FOR LANDLINE CONNECTION
BY OBSERVING THE ABOVE STATISTICS IT CAN BE SAID THAT 45% FROM ALL OF THE RESPONDENTS USE LANDLINE CONNECTION APART FROM THEIR MOBILE PHONES. FROM THESE 45%, 70% RESPONDENTS USE LANDLINE FOR ADDRESS PROOF, 10% FOR CONVENIENCE, 5% FOR CONNECTIVITY AND REST OF 15% FOR OTHER PURPOSES.
Q16) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THEIR VIEW ON WHETHER MOBILES ARE REPLACING COMPUTERS & LAPTOPS?STRONGLY AGREE 45%
AGREE 30%MAY BE 15%
DISAGREE 8%STRONGLY DISAGREE 2%
Page | 23
STRONGLY AGREE
AGREE
MAY BE
DISAGREE
STRONGLY DISAGREE
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
45%
30%
15%
8%
2%
VIEW ON MOBILES REPLACING COMPUTERS & LAPTOPS
BY OBSERVING THE ABOVE DATA IT CAN BE INFERED THAT 45% RESPONDENTS STORNGLY AGREE THAT MOBILE PHONES ARE REPLACING LAPTOPS AND COMPUTERS, 30% AGREED BUT NOT AS MUCH STRONGLY AS ABOVE 45%, 15% ARE DOUBTFUL THAT IT MAY REPLACE, 8% DENIED AND THE REMAINING 2% HAVE STRONGLY DEINED THE SAME.
Q17) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE VIEW ON WHETHER MOBILE PHONES ARE BECOMING BASIC NECESSITY OF TODAY’S
GENERATION?YES 85%NO 5%
MAY BE 10%
Page | 24
YES
NO
MAY BE
0%
20%
40%
60%
80%
100%
85%
5%
10%
RESPONSES ON WHETHER MOBILES ARE BASIC NECESSITY
THE ABOVE DIAGRAM SHOWS THAT 85% RESPONDENTS ACCEPTED THAT MOBILE PHONE IS THE NECESSITY OF TODAY’S GENERATION, 10% WERE NOT SURE AND REMAINING 5% DENIED THE SAME.
CHAPTER 6CHI SQAURE TEST
NULL HYPOTHESIS:- The frequency of change of handset is INDEPENDENT of the Knowledge About the latest vesion of mobile.
OBSERVED 1-2 yrs 3-4 yrs More than 4yrs TOTAL
Page | 25
FREQUENCY
YES 50 20 10 80NO 0 10 10 20
50 30 20 100
EXPECTEDFREQUENC
Y
1-2 yrs 3-4 yrs More than 4yrs TOTAL
YES 40 24 16 80NO 10 6 4 20
50 30 20 100
OBSERVED (o) EXPECTED (e) (o-e) (o-e)^2 (o-e)^2/e50 40 10 100 2.520 24 -4 16 0.66666666710 16 -6 36 2.250 10 -10 100 10
10 6 4 16 2.66666666710 4 6 36 9
TOTAL 27.08333333
FORMULA: d.f=(no. of column-1)*(no. of row-1)
d.f=2
level of significance=.05
As per table : x^2=5.991
As per Calculation : x^2=27.083
As calculated value of x^2 (27.08333)>Table value (5.991)
CONCLUSION- our hypothesis is wrong which means knowledge about latest
version of mobile effects the frequency of change of handset.
NULL HYPOTHESIS:- Price of the mobile is INDEPENDENT of the income of the user.
A B C DINCOME/RANGE <5000 5000-
1000010000-15000
15000< TOTAL
W <300000 6 6 6 2 20X 300000-500000 6 6 6 4 22Y 500000-1000000 4 4 8 8 24Z 1000000< 2 4 18 10 24
TOTAL 18 20 38 24 100
Page | 26
A B C DINCOME/RANGE <5000 5000-
1000010000-15000
15000< TOTAL
W <300000 3.6 4 7.6 4.8 20X 300000-500000 3.96 4.4 8.36 5.28 22Y 500000-1000000 4.32 4.8 9.12 5.76 24Z 1000000< 6.12 6.8 12.92 8.16 24
TOTAL 18 20 38 24 100
O E O-E (O-E)2 (O-E)2/E
AW 6 3.6 2.4 5.76 6
AX 6 4.96 2.04 4.1616 1.0509091
AY 4 4.32 -0.32 0.1024 0.0237037
AZ 2 6.12 -4.12 16.9744 2.7735948
BW 6 4 2 4 1BX 6 4.4 1.6 2.56 0.5818182
BY 4 4.8 -0.8 0.64 0.1333333
BZ 4 6.8
-2.8
7.84 1.1529412
CW 6 7.6 -1.6 2.56 0.3368421
CX 6 8.36 -2.36 5.5696 0.6662201
CY 8 9.12 -1.12 1.2544 0.1375439
CZ 18 12.96 5.08 25.8064 1.9973994
DW 2 4.8 -2.8 7.84 1.6333333
DX 4 5.28
-1.28
1.6384 0.310303
DY 8 5.76 2.24 5.0176 0.8711111
DZ 10 8.16 1.84 3.3856 0.414902
TOTAL 14.683955
FORMULA: d.f=(no. of column-1)*(no. of row-1)
d.f=2
level of significance=.05
Page | 27
As per table : x^2=16.92
As per Calculation : x^2=14.683
As calculated value of x^2 (14.683)<Table value (16.92)
CONCLUSION- our hypothesis is right which means price of the mobile is
independent of the income of the user.
CHAPTER 7FINDINGS
The majority of the respondents belong to the above Rs.10lakhs
annual family income category wherein the least being the below
Rs.3lakhs family annual income.
Out of the total respondents base least have 1-2phones in the family
then being 3-4phones and finally a major share belonging to the more
than 4phones per family category.
Page | 28
It can interpret that people doing service form the majority of the
sample size and Businessman were the least.
The research says that majority of the people in the sample size don’t
use Nokia, HTC, Samsung and Nokia was the second most preferred
phone.
The maximum numbers of people were influenced by advancement in
technology and nobody was found attracted by aesthetics.
The outcome was that the majority of users bought a phone for
personal use and the 2nd biggest reason for purchasing a phone for
professional use.
Maximum number of respondents started using mobile phone at above
30 years and in 26-30yrs and 10-15yrs formed a minority.
The research showed that maximum number of users changes their
phone in 1-2 year.
Most of the people prefer mobile which falls between the price range of
10001-15000 and less number of people who prefer price range below
5000.
The research says that majority of people spend around 100-500
rupees on their mobile phone and least number of people spends
around 501-1000.
It can be interpreted that there are maximum number of users who
spend around 2-3 hours of their time on mobile phone and the people
who spend 1-2 hours of their time on mobile phone formed the 2nd
major group.
Page | 29
There were majority of people who aware of the latest version of
mobile operating system.
According to the research there are maximum number of people who
update their knowledge about mobile phone from all the above given
sources and least number of people update through T.V Ads.
Landline users are less as compared to mobile phones and they use
landline because it offers good connectivity.
The outcome of the research implies that majority of the users disagree
with the above statement and least users are neutral or not sure.
As per the research the whole sample size agrees with the above
statement that mobile is becoming basic necessities in today’s
generation.
CHAPTER 8
CONCLUSION
The world of marketing is ever changing one, not simply because of
consumers desires but also because today marketers have more means to
reach potential consumers. Thus this research report showed that the
knowledge about latest version of mobile effects the frequency of change of
handset and also that price of the mobile is independent of the income of the
user.
Page | 30
Thus the trend of the usage of the mobile phones is ever growing
withing the urban India and this change in trend doesn’t directly depend upon
the Income of the potential consumers but majorly lies among the advent of
the new technology in the mobile phones and also increasing number of the
appealing advertisements.
This study makes it understand that the consumers of urban Idia hav e
a good knowledge about the tech-industry thus also keep updating their
information and are awared about the latest invent. The purchasing power lies
within the consumers which doesnot depend upon their income but on their
preferences which can be influenced theough advertising or any other
persuading sources.
CHAPTER 9
ANNEXURES
Q1 . What is your total Annual Family Income ?i) Below 300000 ii) 3- 500000 iii) 500001-1000000 iv) Above
1000000Ans :-_____________
Q2 . No. of Mobile in your Family ?i) 1-2 ii) 3-4 iii) more than 4
Ans :-__________________
Page | 31
Q3 . What is your Occupation?I) Student ii) Service iii) Business iv) Homemaker v) Retired
Ans :- __________________
Q4 . Which mobile phone do you own?i) Nokia ii) Samsung iii) HTC iv) others
Ans:-__________________
Q5 . What influenced you to buy the above mentioned brand? Can answer more then one.
i) Physical Body design ii) upgrading technology iii)Brand Ambassador iv) Market popularity v) othersAns :__________________
Q6. What is your purpose of buying a mobile ? Can answer more then one.i) Personal use ii) Proffesional use iii) Gifting purpose iv) time
saving iv) others
Ans:____________________
Q7 . When you started using your mobile?I) 10-15 yrs ii) 16-20 yrs iii) 21-25yrs iv) 26- 30 yrs v) above 30
yrsAns :-__________________
Q8. How frequently you change your Handset.?I) 1-2 yrs ii) 3-4 yrs iii) more then 4 yrs
Ans :-________________
Q9 . For What purpose you use your Mobile.I) Calls ii) Gaming iii) Camera iv) Messaging v) Style
statement vi) All.Ans :-_____________
Page | 32
Q10 . While buying mobile which price range you look out for?I) Less then 5000 ii) 5001-10000 iii) 10001- 15000 iv) 15001-
20000 v) Above 20000Ans :-___________________
Q11 . What is the Avg. Monthly Expenses on Mobile ?i) 100 – 500 rs ii) 501-1000rs iii) 1001-2000 iv) Above 2000
Ans:-__________
Q12. Rank Brand Of The mobile as per your Choice.(Rank 1 to 6 ,where 1 is being highest) ?___Samsung ___ Nokia ___Apple ___BlackBerry ___Micromax ___ Sony Erricson
Q13. What is the Avg. time you spent on your mobile?i) Less then 1 hr ii) Less then 2 hrs iii) Less then 3hrs iv) Less then
4 hrs v) more then 4 hrsAns:-_____________
Q14 Do you Know thw latest version of mobile operating system ? i) Yes ii) No
Ans:________
Q15 . From where do you update your knowledge about mobile?i) T.V ads ii) Newspaper iii) Friends iv) internet v) All.
Ans:- ___________
Q16 . Do you have a landline connection? IF YES WHY? YES / NO
i) Adress proof ii) Covinient iii) Connectivity iv) OthersAns :_____________
Q17. Do you think that mobile is replacing computers and laptops?i) Strongly Agree ii) agree iii)may be iv) Disagree v) Strongly
DisagreeAns :_____________
Page | 33
Q18 . Do you think mobile is becoming basic necessities in today’s Gemeration?
i) Yes ii) No iii) May be Ans :-______________
CHAPTER 10
REFERENCES
Page | 34
