Real Magnet for AssociationsReview of UI & AMS Integrations

forSouthern Municipal Conference IT Fall Meeting

Agenda• Real Magnet Profile • Why outsource email to Real Magnet• AMS Profile / Assessment • Technology Review

• UI overview w/integrations• Tracking of messages

• Closing comments / Q&A

Real Magnet Profile• Real Magnet released it’s messaging platform in May 2000• Privately held and Headquartered in Bethesda, Md. With 4 remote US sales offices and development resources in India.• Priority Markets include Association and Publishing • Client support 24 hrs. by 7 days• ASAE endorsed since 2004 as the preferred messaging provider for its members•Curt Wilcox – Sales Director

•11 year consultant in the messaging industry

•Jeremy Malin – Software and Ops Manager•Total 12 years in AMS / Messaging (10 yrs as Acvectra NetForum Prod. Mgr.)

A Sampling of our Clients

Strategic Partnerships

Benefits of a Third-Party ESP• Delivery speed• Dynamic content• Tracking capabilities and follow-up ease• Post to social networking sites• White listing• A/B testing• Unsubscribe management• RSS capabilities• Development of the next “new” feature

Taking Advantage of Tracking Data

• Content generation• Popularity and posts to social networking sites directs selection

of future content• Follow-up communications

• Lead generation – if a customer read content related to travel, can promote current trip

• Marketing related programs/services• If a customer reads content related to research news, can target

market for research related educational program• New program/service/benefit/product development

• Use patterns in popular content to inform development and ensure success

Integrating your AMS with your ESP• Two way integration

• From AMS to ESP• Convenience Side of the Integration• Contact Data• Demographic Data• List Generation

• From ESP to AMS• Greatest Benefits of the Integration• Tracking Data

• Sends / Opens / Bounces• Links Clicked• Unsubscribes

• Ability to Combine ESP and AMS data when querying

UI OVERVIEW of INTEGRATIONS & TRACKING

PersonifyNetForum

iMISAptify (Q1 2011)

UI OVERVIEW of INTEGRATIONS & TRACKING

Survey Follow UpI will be contacting each of you via email with a survey

within the next week.Thank you all for your time.

Curt Wilcoxcwilcox@realmagnet.com 803.547.3812

Jeremy Malin jmalin@realmagnet.com 301 652 4025 #141