Rising Above the Noise Online - Best of #PRprochat with @morgancarrie

Best of #PRprochat

Carrie Morgan, author, chat moderator

Rising Above The Noise Online

Best of #PRprochat


Carrie Morgan@morgancarrie

I believe in three things to rise above the noise online: building trust signals, giving value, building reputation. Agree? No? #PRprochat #PRprochat: First Thursdays @ 3pm EST

https://twitter.com/morgancarrie/status/695339316134817792

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Ai Zhang@aiaddysonzhang

So agreed! Do you think there is a sequence in accomplishing these three things? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

https://twitter.com/aiaddysonzhang/status/695339561501724672

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Can a brand that doesn't create content rise above the noise online today? TOUGH. Very, very tough. #PRprochat



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Ai Zhang@aiaddysonzhang

I think education is like a habit; should not be confined to schools; but life-long learning #PRprochat


https://twitter.com/aiaddysonzhang/status/695339915022733312

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There's two sides to education, isn't there? Our own cont edu, and how we absorb it for other reasons. #PRprochat



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MarjHalperinConsult@MHC_PR

chatting off the cuff does help bring authenticity to the conversation, often to a stronger message #PRprochat


https://twitter.com/MHC_PR/status/695340440023728128

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If we are creating content but it ISN'T original, we can't rise above the noise. We add to it. #PRprochat



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Colin Jordan@colinjordan

If you don't create content youre positioning yourself as a taker. You want, want, want, but don't give. Business is 2 way street #PRprochat #PRprochat: First Thursdays @ 3pm EST

https://twitter.com/colinjordan/status/695341517255249920

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Everybody has thoughts, but too few are brave enough to share them. Fear, maybe? #PRprochat



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Go back to the basics of defining a brand, it’s audience, customer needs. Online strategies should fit these. #PRprochat



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Brands using older styles of push marketing may not know how to launch pull marketing. Help them understand. #PRprochat



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Sabrina N. Browne@sabrinabrowne_

Create messaging around your mission, vision and value . When you know you are, you can speak to it. #PRprochat


https://twitter.com/sabrinabrowne_/status/695345821189976065

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Lack of supervision -- experienced supervision -- is a big part of why we're ending up with so much noise online. #PRprochat



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Ema Bukovica@OKokoschka

#PR is about creating stories. Those told through humans are the most powerful; #PRprochat


https://twitter.com/OKokoschka/status/695347585993715712

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Without brand clarity, content is often too generic and simple. It doesn’t have a foundation to build on. #PRprochat



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Ema Bukovica@OKokoschka

The great power of #PR over #marketing is that it is easier to relate to stories than to ads; #PRprochat


https://twitter.com/OKokoschka/status/695348456420839427

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It’s less about traditional tactics like press releases, and more about being found where your audience is. #PRprochat



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ALL companies need to build trust, grow reputation and provide value to rise above their competition. #PRprochat



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Sabrina N. Browne@sabrinabrowne_

Engaging our audiences where they already are and anticipating where they'll move next is critical to success. #PRprochat


https://twitter.com/sabrinabrowne_/status/695349911328464896

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ebbe comms@ebbecomms

In the end of the day,#PR is INTERACTIVE.Why not use ppl's responses as our ambassadors #PRprochat


https://twitter.com/ebbecomms/status/695351133397581829

#PRprochat

Carrie Morgan, author, chat moderator

First Thursdays @ 3pm EST

a Twitter chat for PR pros

http://www.amazon.com/Above-Noise-Creating-Reputation-Digital/dp/1628652586