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Carrie Morgan, author, chat moderator
Danny Sullivan, Founding Editor of Marketing Land
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Live-streaming video on Twitter is growing fast. Any trends/predictions to share? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
Think it's watch & see. for some brands, it may be a great fit to build audience. for others, less essential #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Samantha McCain, APR@samemac
I think regardless of platform, the technology will stick. People want an experience. Live streaming allows that. #PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
in contrast, something like YouTube probably has more applications for more brands that Periscope.#PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Periscope/Meerkat is very promising, especially for live event coverage. I'm hoping PR pros will find it exciting.#PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Challenges of using Periscope for press coverage events are probably quality - is it being used? Are streams leveraged?#PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Prezly@Prezly
With #video tools like @periscopeco consider audience expectations. It’s a balance between quality and immediacy.#PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Do you see live-streaming video on social media as a game-changer, marginally important or fad?#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
Don't think game changer in that don't think it'll work as an every day tool for many brands vs say Twitter or FB#PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
I think it's a fantastic way to do teaser campaigns - for webinars, events, etc.#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Live-streaming video is heavily adopted by media, esp breaking news media – but less so for the corporate world.#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
Having an event, could build buzz. witnessing something cool, same. want to host live interview, also workable#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Colin Jordan@colinjordan
TBH I think its a game changer for crowd-sourced news that limits PR ppl, unless filming has agenda #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Perfect Search Media@Perfect_Search
Def not a fad. The immediacy that #livestreaming provides gives a new sense of importance to experiencing any given moment #PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
With Twitter now being indexed by Google, how can we take advantage of their integration? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Mary Beth Huffman@ImpactMktPR
Keep profile updated and optimized. Keep messaging relevant to brand. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
Simple answer is todo more on Twitter, if not already. what you're doing on twitter flows into Google more now #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
Over time, google might decide to tap into twitter to help determine authority of pages & people, so.. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Colin Jordan@colinjordan
It is still waaay too early to tell how strategic you can be with that integration.. Need algorithm info, etc.. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Social signals are an important part of the #SEO value of Twitter - more coming on that shortly #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
I wonder how indexed tweets might impact trending hashtags? Hmmmm. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Many PR pros don’t really understand how SEO connects with social media. Can you explain? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
The most basic form of integrating SEO into social is to optimize your profile “about” descriptions. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
Can reinforce each other. something shared on social media can attract attention & links, which helps with SEO #PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Showcase pages on LinkedIn do amazing things for audience segmentation, showing up in LI searches. SO many not using still!! #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Perfect Search Media@Perfect_Search
#SEO & #SM are intertwined! Good for link building, social sharing & domain authority, and becoming locally relevant. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
also if you do a great social campaign, people might turn to search to learn more. better have your SEO in place #PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Mary Beth Huffman@ImpactMktPR
That's exactly what others say. It will be interesting if consumers and biz start or return to Twitter. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Are social signals (likes, comments, shares) the primary #SEO benefit of social media? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
I’ve seen interesting statistics that social signals account for LESS THAN 10% of the factors influencing search. #PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Social signals – popularity – can give Google a green light on quality – but is actual importance worth the buzz?#PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
no. right now, other than Google+, Google says it's not using such signals as part of ranking #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Perfect Search Media@Perfect_Search
Even if social signals aren't a primary #SEO benefit, they still drive engagement, loyalty & increase potential site traffic #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
part of prob is strong correlation between social popular stuff & search popular stuff. assumptions are made #PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Social signals could have a deep behind-the-scenes impact that we don’t know about, just because it isn’t measured...#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Out of all major social media platforms, which do you favor the most for SEO benefits? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Marketwired@Marketwired
G+ does seem to be a bit of a mystery. Do you tend to see any improved brand visibility from using it? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
Master the Google Webmaster Guidelines for SEO - follow them to the letter = success! http://qub.me/HKe2LR #PRprochat #PRprochat: First Thursdays @ 3pm EST
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Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
LinkedIn is fabulous, from a corporate stand point – SEO for Google, and SEO for internal LinkedIn search.#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
Don't do social for SEO. Do social right for social. If there are SEO benefits, they'll come naturally from that#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Carrie Morgan@morgancarrie
SEO for within a social platform is different than SEO benefits of a platform. Social pros should learn both.#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan
Danny Sullivan@dannysullivan
if someone follows brand on Google+, increase changes they'll see that brand content in Google #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Carrie Morgan, author, chat moderator
First Thursdays @ 3pm EST
#PRprochat
a Twitter chat for PR pros