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In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!
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Developing Rings of Influence and Interest
Growing content “legs” through
social media networks
i.e, how to sling #buzznuggets
Content Needs an Audience to Generate Return on Investment
In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website.
Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence.
Growing Legs for Your Content
• How “sticky” and contagious is the topic?
• Who are the people most likely to show interest in consuming and sharing?
• How can you package the content into a more shareable form?
#buzznuggets
Bite-sized snippets of inherently memorable, shareable information delivered through social media; the main ingredient of viral marketing
Dude: Yo, how'd that brand generate so many followers on Twitter?You: They been slingin' buzz nuggets
twitter.com/buildingbelief
Plan and Create Your
Organization’s (Sticky) Content
Publishvia Blog, Video or
Tool(aka content hub)
What are the business goals?
Who’s planning, managing, measuring?
What’s the target audience?
What value are you really delivering to the audience? Why should they care to follow?
Who’s building the content calendar?
Who’s creating content?
What are the weekly/ monthly story ideas?
Who’s approving the content?
Who’s responding/ conversing with the audience?
Distribute via Social
Media and Email
Optimize with your priority search
engine keywords
Pull out interesting tidbits for posting on social media sites using a simple management tool like HootSuite or Tweetdeck
The Mythology Social Media Planning and Execution Map#buzznuggets
Use the blog headlines to develop your e-newsletter; customers will click back to your blog to read the full articles, which will improve your search engine rankings.
Interact and listen to audience for
new content ideas. Ask them
to contribute content
1 2
3
4 5
67
Tip: Use “hashtags” to join in or start conversations, such as #buzznuggets
Tip: “Sticky” = 1) unexpected, 2) delivers emotional, functional or entertainment value, 3) simple, 4) useful, 5) improves status
Rings of Influence and Interest
Content
Participants of the content Friends/family/colleagues/admirers of
the participants Other relationship networks in which
the participants engage (teams, clubs, schools, companies, church, etc.)
People interested in the direct topic or theme of the content
People interested in the implications of the content theme
Media/bloggers who cover the content subject or its implications
Uninterested viewers who become interested because it’s trending popular or presented to them at the right time
Steps• Spark initial interest from personal networks• Gain traction in interest networks • Earn general public attention with stickiness
PersonalNetworks
InterestNetworks
GeneralPopulation
Identifying Rings of Influence Networks
• Personal Networks– Friends and family (“brag
network”)– Co-workers– Team members – Social club, Greek
organization peers – Classmates (current or
alumni)
• Interest Networks– Media writers and bloggers
on within the topic community
– Influential tweeters with interest on the topic
– Community managers– Broader media editors and
writers
General Population
Requires Stickiness
Topic/Theme Interest Communities
Friends/Family
Rings of Influence and Interest
ContentParticipants
& Topics
Workplace
“Brag Network”
Implication Interest
Communities
Media/Blogs Who Cover the Topic/Theme
and/or its Implications
Interest in the Individual ParticipantsTurbo-Charged by Popularity of Participant
Interest in the TopicTurbo-Charged by Sticky Criteria
SimpleUnexpected
CredibleEmotional
Story-BasedUseful
Improves Status
Admirers
Teams/Clubs/ Groups/Schools/
Church/Alumni Networks
Social Media Workshop
Social media has changed everything.
If you’re like many organizations, your marketing team has been well-trained in sending out one-way messages.
However, can your organization start and hold two-way conversations?
____________________________________
Mythology has developed a powerful approach to building a true “system” for social media success in your organization.
101 Workshop•The basics•Determining who is listening•Social media team roles •The sites to focus on •Building content •Engagement tactics •Measuring impact
201 Workshop•Internal alignment and readiness •Social media strategies •Social media roles (advanced) •Internal needs of your departments •Content calendars •Rings of influence
301 Workshop•Integrating social media across your media mix •Online personas – professional and personal •Cultivating ambassadors •Return on investment
Let’s get started!
[email protected] Morris Street, Suite 200Charleston, WV 25301304.720-5635www.mythologymarketing.com
Whether you’re a 101 level beginner or an advanced 301 level practitioner, we have practical guidance to advance your customer conversations.
Let us assess your social media savvy and schedule a strategy and training workshop with your team!
Mythology is about building belief.Who believes in you?
Let’s build some believers.
mythologymarketing.comtwitter.com/[email protected]
