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Pink Slime By: Shay Towns

Pink Slime Nuggets

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Page 1: Pink Slime Nuggets

Pink Slime By: Shay Towns

Page 2: Pink Slime Nuggets

What Happened?

In 2010 stories began popping up all over the internet about “mechanically separated meat”

Nicknamed “Pink Slime”

Page 3: Pink Slime Nuggets

What is Pink Slime?

Allegedly it is the product of smashing and entire chicken and passing it through a grinder (Eyes, bones, guts, tendons and all)

This paste is then soaked in ammonia to kill bacteria, flavored artificially, and finally dyed to get rid of the pink color

Page 4: Pink Slime Nuggets

Bad Press

News stations, magazines, blogs, and YouTubers ran with the Pink Slime Chicken story. All urging people to stay away from Mcdonald’s and other fast food chains.

Page 5: Pink Slime Nuggets

Fighting Back

McDonald’s released they’re own video dispelling the rumors by walking their potential buyers and customers through the chicken nugget making process

https://www.youtube.com/watch?v=Ua5PaSqKD6k

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And Then….

McDonald’s also bought above the fold space for Google searches pertaining to the incident

Page 7: Pink Slime Nuggets

ROI of Damage Control

2006› Annual revenue 21.6 billion› 4.9 billion returned to share holders

2010› Annual revenue 24.7 billion› 5.1 billion returned to share holders

2013› Annual revenue 28 billion› 4.9 billion returned to share holders

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Take Away

Responding head on and honestly reassures business partners, future buyers, and customers of the company’s integrity and commitment to quality.

Page 9: Pink Slime Nuggets

Work Cited

http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/McDs2013AnnualReport.pdf

https://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/C-%5Cfakepath%5Cinvestors-2006-annual-report.pdf

http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/C-%5Cfakepath%5Cinvestors-2010-annual-report.pdf