REVSocial Media Group - Why Every Business Needs to Get Social

Why Every Business Needs to Get Social!!!!

RevSocial Media Group

REVSocial Media Group Copyright 2010

http://www.thesocialconsultant.com/wp-content/uploads/2010/01/2945559128_0a8871d33d_o.jpg


Conversation

Community

Shared Vision

The Social Revolution


RelationshipsFirstBrand ThyselfBuild a Loyal FollowingBuild TrustBe PatientUnderstand the Social Sales ProcessConnect with Influencers

Being Social in Business


Brand Awarenes

s

Scaled Down

Marketing Cost

ROI

Increased Customer Loyalty

Why Social Media?


Improved Customer Service

Finding More Customers

Awareness of Your Business

Sharing Content Driving Traffic Conversion of

Sales

Reputation Management

Find Key Strategic

Partners and Alliances

Cornerstones of Social Media for Business


How Social Media Can Help Your BusinessStart Fast

Marketing/Ad Budget Savings

Instant Interactivity

It’s the Search Engines, Silly..

Inbound Marketing


Attention

Attraction

Affinity

Audience

Social Media is an Art


Embrace the Tribe •Think Inspired

Community•Leaders Make

a Ruckus•Leadership is

Not Management

•Anyone Can Lead

Empower People•Know your

People•People don’t

want to be Sheep

•Transform the shared interest into a passionate goal and desire for change

Create a Movement•Build on a

Shared Interest

•Establish Organized Communication Strategy

•Power 3.0 (Kinder, Gentler, Softer)

•Think Purposeful Community

Keep People Engaged•Make it easy

for people to connect with one another

•Run Contests•Don’t do

Boring•Variety Sells•Use Video

The Importance of Leadership


Social Media Marketing

Get Traffic directly from the Social Media sites

Social Media sites give you a near instant boost in the search engines (SEO, SMO, Social Search)

Traffic that converts higher than your traffic from other sources.

Reputation and Brand explode with the Proper Understanding Of Social Media Marketing

Social Media can Enable your business to identify Successful Alliances in your Business


Selling Socially Learning to Communicate

Effectively in Social MediaListening first and selling

secondRelationships come before

salesYou can’t fake a

relationshipBusiness is not the first

order of businessProven best practices in

leadership and authentic selling Still Apply


The Socialization of Business Process

Community is King

Humanizing the Brand

Finding a Voice and a Sense of Purpose

Socializing Business

Setting the Stage + Dress Rehearsal

Observe and Report

Social Media Business Integration


The Power of SMART Goals

SMART

S: Specific

M:Measurable

A: AchievableR: Realistic

T: Timely


Social Media Specific Goals Sales Registrations Referrals Links (the currency of the

social web) Votes Reduction in costs and

processes Decrease in customer

issues Lead generation Conversion Reduced sale cycles Inbound activity


Developing Your Strategy Identify your primary business goal for engaging in social

media Identify your target audience, and determine which social

media tools they use.Pick the right platform for your audience (ie. Twitter vs.

Facebook vs. LinkedIn vs. YouTube, etc) Implement a listening and engagements strategy (ie. How will

you respond to negative – or positive – feedback? How will you engage our audience?)

Know the “core pains” of your audience – what bothers them? To which questions are they looking for answers?

Know how to uniquely communicate to your audience, solve their problems, and answer their questions so their needs are met, by using a mix of marketing and community engagement.


Opportunity /Industry Influencer Analysis•Identifies specific social media opportunities, in addition to projecting their potential reach and impact.

•Map out Key Influencers

•Develop Timeline, Deliverables, Goals, and Budget

Social Media Site Development•Blog and social media sites including your Facebook, Twitter, and Youtube accounts.

•SEO benefits and Personalized Training Sessions

•Branding

Marketing Implementation•Setting up Your Listening Dashboard/Analytics/etc

•Social Media Creative Development (Content Creation, Distribution and Promotion)

•Community Building•Connecting the Dots

Monitoring, Tracking and Reporting Plan•Identify Engagement Metrics and Monitoring Tools

•Comprehensive reporting and analysis of the social media landscape specific to your company’s brand and industry. (Measuring, Analyzing and Adapting)

The Social Media Strategy Process


Understanding the Cost of Social Media

Social media costs are a combination of your goals, metrics, direct costs and time

Social Media Opportunity Costs - Social media is largely associated with soft measurements, and therefore, is as much about the value of the activity as it is some ROI to be gained.

Learn to Properly Implement Social Media and Social Networking in Your Organization

The Power of Focus and Organization

Relationship Dollars vs. Advertising Dollars


Return on Influence: Personal Interactions = Network ROI Return on Engagement: The duration of time spent either in

conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement.

Return on Participation: The metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of social objects.

Return on Involvement: Similar to participation, marketers explored touchpoints for documenting states of interaction and tied metrics and potential return of each.

Return on Attention: In the attention economy, we assess the means to seize attention, hold it, and measure the response.

Return on Trust: A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.

Social Media ROI


Reasons for Skepticism…..


2010 – The Year we Get it Right?


What Social Media is NOT!!!A Silver BulletMagicRocket ScienceCheapFreeA Replacement for

Your Existing Marketing Strategy

Without Roadblocks and Uncertainties


Social EconomicsSuccessful businesses need to

act more like content aggregators and party planners than advertisers

Learn To Build Cooperation into Your Company Infrastructure

Replace Planning with Coordination

Online Collaboration is Challenging Institutions and the Status Quo

Understand New PR and Advertising Opportunities

What Would Google Do?


Leveraging Social Media for YOUR Business

Know where you want to go

Develop Relationships with Influencers

Give Your Brand Some Personality

Boring Doesn’t SellBe uniqueBe AuthenticAlways add valueExperimentBe transparent and honestEmbrace change


What’s Next for this Revolution?


How To Reach Me….Twitter: @RevSocialFacebook:

http://Facebook.com/WarrenDalyLinkedIn:

http://LinkedIn.com/in/WarrenPDalyEmail: [email protected]

http://facebook.com/WarrenDaly

http://linkedin.com/in/WarrenPDaly

mailto:[email protected]