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#VisibleExpert
Why Every Firm Needs Them
What does it take to become a well-known industry expert? And what value do these experts bring to their firms?
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For our new book on industry stars, or Visible Experts℠, we researched these questions and many more.
In the process, we discovered that firms with these experts are better known, attract more leads, and grow faster.
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Why does this happen?
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The benefits of being a Visible Expert℠ extend beyond individuals to their firms and peers. This phenomenon is known as the Halo Effect.
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With the Halo Effect, a buyer who perceives a Visible Expert℠ in a positive light is likely to believe that the expert’s firm is wonderful, too.
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Bottom line? When Visible Experts℠ rise to the top, they bring their firm along for the ride.
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For firms, the benefits of developing a Visible Expert℠ include:
• Growth • Brand Building
• Generating Leads• Higher Fees
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66% of Visible ExpertsSM accelerate growth and business development for their firms.
Growth
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62% of Visible ExpertsSM contribute to firms’ brand-building activities.
Brand Building
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Visible Experts℠ produce leads for their firms in a variety of ways...
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Content Production
Blog Posts, Articles, Whitepapers, and Books
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Speaking Engagements
Keynotes, Webinars, Podcasts, and Interviews
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Networking Activities & Relationship Building
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Search Engine Marketing
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Focusing On Target Markets
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Hourly Rates Buyers Will Pay for Visible Experts℠ by Level
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Higher Fees
Buyers are willing to pay up to 13X more for an internationally known expert than for
the average professional.
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Conclusion
From generating leads and closing sales, to attracting better clients and partners, Visible ExpertsSM play a major role in driving growth and profit for their firms.
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Want to learn more?
In the Hinge Research Institute’s new book, you will learn how you or your colleagues can become Visible ExpertsSM, driving significant new growth and profits for your firm. You will discover which techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed to the peak of their professions.
