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What are the new rules of marketing in a world driven by people, networks, and collaboration?
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RETHINKING MARKETING 2010
PUSHING
DELEGATED
PRODUCTISED
HIGH EXPECTATIONS
O
LITTLE TRUST
AVERAGEDLOYALTY RARE
UNCREATIVE
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INEFFECTIVE
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FROM PUSHFROM PUSH ...
TO PULL... TO PULL
RATAN TATA DAVE STEWART SHIGERU MIYAMOTODAVE STEWART
ANDREA JUNG JOHN MAEDA LADY GAGASTEFFI GERMANOTTAANDREA JUNG JOHN MAEDA LADY GAGASTEFFI GERMANOTTA
REID HOFFMAN JACK MA SERGIO MARCHIONNE
FROM USFROM US ...
TO THEM... TO THEM
EMOTIONAL
COLLABORATIVE SUSTAINABLE
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AIR ASIA PIXAR NINTENDO
SHANGHAI TANG GOLLA SAMSUNGSHANGHAI TANG GOLLA SAMSUNG
LI+FUNG ZAPPOSVIRGIN GALACTIC
CUSTOMERS
BRANDS
PRODUCTS
C
PROMOTION
PRICE
PROMOTION
PLACE
RELATIONSHIPS
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CUSTOMERS PARTICIPANTS
BRANDS PURPOSE
PRODUCTS
C
ENABLERS
C O S
PROMOTION
PRICE
STORIES
PERCEPTIONS
PROMOTION STORIES
PLACE PARTNERS
RELATIONSHIPS COMMUNITIES
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th G ni sW [email protected]
