MARKETING ??

Jatin Vaid

BRAND = COLLECTIVELY WHAT PEOPLE FEEL, THINK AND SAY ABOUT YOUR PRODUCT, SERVICE OR COMPANY

FUNDAMENTALS

REMAIN SAME

BRANDING = USING MARKETING TO INFLUENCE PEOPLES’ ATTITUTDE TOWARDS, AND PERCEPTIONS, OF THE BRAND

FUNDAMENTALS

REMAIN SAME

BRAND LOYALTY STILL IS WHAT IS EARNED OVER TIME THROUGH CONSISTENT +VE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.

FUNDAMENTALS

REMAIN SAME

PEOPLE’S BEHAVIOR ARE CHANGING• SMS• BLOGS• FACEBOOK• TWITTER

WHAT IS CHANGING?

WAY PEOPLE SHOP HAS EVOLVED• ONLINE SHOPPING• PRODUCT REVIEWS• PRICE DISCOVERABILITY

WHAT IS CHANGING?

SOMETHING IS HAPPENING ALL THE TIME• YOU DON’T KNOW IN WHAT CONTEXT YOU ARE INTERACTING WITH YOUR CUSTOMER

WHAT IS CHANGING?

CUSTOMERS SEARCH FOR THE PRODUCT• CONSUMER HAS MORE POWER

WHAT IS CHANGING?

FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE• IT IS ABOUT DOING THINGS WITH AND FOR PEOPLE

FUTURE OF MARKETING

?

FUTURE OF MARKETING IS COLLABORATIVE• LET YOUR CUSTOMERS PARTICIPATE IN YOUR DECISIONS

FUTURE OF MARKETING

?

FUTURE OF MARKETING IS PERSONAL• LET YOUR CUSTOMERS CHOSE AND DESIGN

FUTURE OF MARKETING

?

FUTURE OF MARKETING IS HELPFUL, PLAYFUL & GENEROUS• MAKE YOUR CUSTOMERS FEEL TOUCHED, MOVED AND INSPIRED

FUTURE OF MARKETING

?

FUTURE OF MARKETING IS HONEST• NEVER LOSE INTEGRITY

FUTURE OF MARKETING

?

DELIVER VALUE THROUGH MARKETING• TREAT ME WELL AND I WILL RETURN THE FAVOR

HOW TO GET

THERE?

MAKE PEOPLE’S LIVES BETTER• UTILITY IN MARKETING

HOW TO GET

THERE?

UNCOVER RICH CONSUMER INSIGHTS – OBSERVE• LOT OF TIMES PEOPLE DON’T KNOW WHAT THEY WANT

HOW TO GET

THERE?

PRODUCT IS MARKETING• MAKE THE PRODUCT OR SERVICE SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT

HOW TO GET

THERE?

THANK YOU

Jatin Vaid

Jatin.vaid@yahoo.com