Upload
human-capital-media
View
581
Download
0
Embed Size (px)
DESCRIPTION
As part of its focus on recruiting, retaining and developing high-potential managers around the world, IBM implemented an online MBA program to create “stickiness” and loyalty among high-potential managers in competitive markets in developing countries. Developed in partnership with the College of Business at Northeastern University, the ongoing success with managers in India has led to the recent launch of the online MBA in China. In this session, we will discuss lessons learned, the success of this partnership after two years and how this type of program can be financed. Peter B. Lynt, General Manager, Global Business Process Delivery, Global Technology Services, IBM Thomas E. Moore, Ph.D., Dean, College of Business Administration, Northeastern University
Citation preview
College of Business Administration
Retaining and Developing High-Potential Managers in Emerging Markets
1
Peter Lynt Thomas Moore
General Manager Dean
Global Business Process Delivery College of Business Administration
IBM Northeastern University
Boston, MA
College of Business Administration
IBM Global Business Process Delivery
Business: Offers third party outsourcing solutions within four key focus areas Customer Relationship Management Finance and Accounting Procurement Human Resources
2
College of Business Administration
IBM Challenge
In developing markets, particularly in India, turnover of high potential managers was unacceptably high, approaching 100% in 2007
This is a global problem that we are addressing in IBM's delivery centers in India
3
College of Business Administration
Potential Solution
Develop a high quality educational program for IBM’s high potential managers which would build skills at the same time as reducing turnover and creating corporate loyalty
4
College of Business Administration
The Northeastern IBM Solution
Offer the NU online MBA program to select IBM high potential managers. This program has the following attributes:
AACSB accredited – the leading international accrediting organization
Flexible – IBM managers may participate regardless of extensive periods of travel and/or relocation
Accessible – asynchronous and online platforms allows IBM students to log in from anywhere at anytime…
5
College of Business Administration
The Northeastern IBM Solution, cont.
Interactive - IBM students move through the program in cohorts of 15; daily interaction with faculty and peers
Affordable – Northeastern offered deep discounts on “sticker price” for an IBM commitment of a cohort program
6
College of Business Administration
Structure of the NU MBA Program
17 fully online courses delivered over 24 months
Each course runs approximately five weeks, with a one week break between courses
Nine different start times each year
Students are online every day with peers and instructors
Entirely asynchronous so students who travel can maintain progress…
7
College of Business Administration
Structure of the NU MBA Program, cont.
Optional office hours are synchronous
Program uses short video, voice over spreadsheet and power point, group assignments, cases, simulations and chat rooms
8
College of Business Administration
Process of Launching Program
IBM
Establish criteria for student selection
Collaborate with students and STET during admission and matriculation processes
Develop commitment conditions for students Financial contribution
Service after completion
9
Northeastern
Provide information and materials to IBM managers to assist in establishing selection criteria
Market program and interview candidates on site
Admissions
College of Business Administration
Photo: Jagadeesh NV/Mint
Lessons Learned from India Launch
Establish active buy-in and sponsorship from managers before launching the program
Determine guidelines for eligibility of potential participants. Be selective and maintain exclusivity
Educate senior managers making nominations about program requirements and establish their commitment to support participants
Set clear expectations for students as to rigors of the program, time management, and expected interactivity with peers and professors
Build excitement through selection announcements and internal marketing
10
College of Business Administration
Program Outcome Two Years Later
Approximately 90% of the enrolled students will complete the program on schedule
Attrition from IBM has been 5% for high potentials in the program and 14% for those eligible but not selected
Student satisfaction has been high. Senior managers report success factors including promotions
Company loyalty remains high and reported job performance has improved
11
College of Business Administration
Launch in China Based on success of IBM DAKSH program, IBM launched the
program in China in June at IBM's Dalian and Shanghai locations
In addition to IBM Global Services, IBM AMS has committed to sponsoring employees as students beginning in early 2011
Recruit India MBA graduates to mentor employees from Shanghai and Dalian as they adjust to participation in the program
Establish additional opportunities for India and China cohorts to interact as students and alumni
12
College of Business Administration
Photo from Financial Times online: www.FT.com
Funding and Benefits
Through trade offsets, IBM has been able to fund this program and key benefits are:
Investing in top talent employees will make us achieve less attrition for this specific group
This advanced education will also produce more efficiency since they will be more educated in these functional areas
Participating employees will be more well rounded in several areas including global leadership and business concerns
13
College of Business Administration
Why IBM Recommends This Program to Other Corporations
Program accessibility/ease of online functions
CBA accreditation
US-based online program
Cohort delivery model allows students to complete first year’s core courses together. Second year electives are taken with students from multiple countries
Has increased our retention rates for these top talent employees by nearly three times
14
College of Business Administration
Thank you for your time.
15
Management Sponsor Management Sponsor
Student Student
Photo from Financial Times online: www.FT.com