PEOPLE!POWERED!

RETAIL 2007 !

<BLOG EXCERPT FROM A “VOICE” IN THE CROWD>

“In case you haven’t been paying attention, the Web 2.0 revolution is well underway.

Hyper-connected consumers now have the power to influence the way companies do

business, apply significant pressure on political issues, and even challenge censorship and legal

precedent ...WEB DEMOCRACY”

“So many companies are totally oblivious to how the world is changing around them.

They see social tools as distractions and time wasters.  My company a major US retailer just

blocked access to Twitter from inside our corporate network…”

“At a time when we need to be finding new ways to engage with our customers and employees to

design better experiences for both, management is focused internally on productivity and security.

Whether your executives like it (get it) or not, your employees are having conversations with

each other and with your customers, and are doing it under your company’s brand.”

“Overturn your Orthodoxies.  Let these voices show you the way.”

DougMeachemGoodCorporateCi3zen

ValuedEmployeeRecognizedBlogger

VPofIT&Innova3onStrategy

FROM:

APRODUCTPOWERHOUSE

TO:

APEOPLEPOWEREDBRAND

COLLECTIVEWISDOM

COMMUNITYCONNECTIONS

CONTINUOUSFEEDBACK

COMMUNITYINTERACTIONS

USING:

TOOLSOFCHANGE

Conversations

Individual Stories

Votes & Feedback

Rewards

Employee & Associate

“MySpaces”/Communities

In-Store Tech & Signage

Conversational Apps

Consumer Blogs, Posts

Recognized Influencers/Experts

Collected Emails & “Feeds”

Comment Features

Reco Engines

Online/Offline Ranks & Rates

Spending

For Participation & Authority

Personal Page Views and Transactions

CUSTOMER REVIEWS

BLOGCASTING TECH-EXPERTS

COMMUNITY COMMERCE

MyStoreMyChannel

MOBILE/SMS RATINGS

“Favorites”VoteVideoReviews

COLLECTIVEPOWEREDWISDOM

Rewards: Participation

Authority/Trust Views/Sales

COMMUNITYCONNECTIONS

SCHEDULED APPOINTEMENTS

PERFECT ASOCCIATE TO CUSTOMER “MATCHES”

TECHCONCIERGE

ASSOCIATE INFO ID TAGS PRODUCT EXPERTISE

PERSONALITY LIFE

ONLINE-ASSOCIATE PUBLIC PROFILES

CONTINUOUSFEEDBACK

Consumer“’Officials”Customer“Inven?ons”GroupIdeaStormsIN-STORE RECEIPT/

DRIVE TO WEB SURVEY

VIP ACCESS:T&E CONTENT & PRODUCT

PRODUCT PREVIEW EMAILS

ASSOCIATE RECOS & RATINGS REPORTS

“GENIUS” INSTRUCTION

& EXPERTS

INTERACTIVESTEPS

Earn Your Business Increase Sales

Act on Your Behalf & Stay In Touch

LAUNCH

BuildingtheBrandPromise

SUSTAIN

ProvingValue

MAINTAIN Personal

Rela?onshipTrustedResource

Talk to Me, We’ll Listen

outfitting technology

reinventing rewards connecting to others

humanizing e-commerce online to instore

Outfitters Content • Stories of People & Product (video) • Creative Instruction – Tech in Life • Outfit Your Life Tool

HUMANIZINGE‐COMMERCE

Real People – Real “Face” Reviews • Associate Recommends/ Employee Reviews • Consumer Experts

Dynamic Ask An Associate • Ask & Answer • Consumer Experts

From Online to In-Store In-Store to In-Home • Online Recos into In-Store Signage • In-Store Content to Take Home Mobile Media