Responsive Design & SEOMegan Horn, Marketing

Specialist

• One website for all devices– Desktops– Tablets– Smartphones

• Automatically detects device screen size

• Shows content based on device

What is Responsive Design

Responsive Design Examples• Cedar Valley Catholic Schools– cvcatholicschools.org

• Croell Redi-Mix– croell.com

• Price Lab– pricelabhistory.org

Benefits of Responsive Design• One website to manage for all devices• Website displays well on all screen

sizes• Google prefers responsive design• Site will be relevant for longer• Each visitor is getting the same

content, but differently• Beautiful design with optimized load

times

Is Responsive Design Right for You?• Is more than 25% of your traffic

mobile?• Are you selling something on your

site?• Do mobile and desktop users have

similar experiences?• Do you update your content

frequently?• Are you directing users to specific

pages from social media or ads?

What is SEO?• Optimizing your

site for search engines

• Increasing organic search traffic

• Driving keyword-specific traffic

How Responsive Design Benefits SEO• Better usability• Google prefers it• Decreased load time• One site to optimize• 1 page = 1 URL• No duplicate content

Questions?Megan HornMarketing SpecialistFar Reach

megan@farreachinc.com

@meganhorn