Research into packaging and labelling worksheet

1. Q: What are the nutritional differences in the nutritional information? Which one is actually healthier?A: The nutritional information on the healthier product is displayed so that it shows how much of a typical value is put into the product.

2. Q: What is the difference in price?A: The products that claim to be healthier are more expensive.

3. Q: Where are they positioned in the store and on the shelf?A:The healthier products are mostly displayed together so that when you walk into a certain part of the shop the first products you see are the healthier one’s first.

4. Q: What other claims do these products make? (Are they part of the soil association for example)A: Many of these products claim to be organic so that it benefits towards helping the environment.

5. You must also write down the different colours and images that each of these products use to sell themselves.A: The healthier products have much more detailed and done up labelling so that the product buyers find the product much more appealing and interesting rather than just simple bland designs.

6. Q: What are the connotations of these colours/images?

The connotations and layouts of these Crisp packets are very basic yet they help the product to stand out very easily due to the variety of colours that make up the product. These colours help the product buyer to distinguish between different flavours as each packaging has a different colour depending on the flavour.

The connotations and layouts of this product are primarily to make the product appear much more appealing to the product buyer. This does so by using an interesting selection of images such as the chocolate piece and the two milk glasses to help show what the product exactly is. The colour also helps make it distinguishable so that when the product buyer see’s this colouring along with the picture they immediately think of this specific product.

The connotations and layout of this product is fairy simple yet they make the product buyer understand what the product is. The idea of having the orange on the front with the straw inside shows that this is clearly a type of drink. As well as this it displays various pieces of information that the product buyer would want to find out i.e. the ingredients, how much of the product is natural and how the product is made.

The connotations and layouts of this product I personally find very appealing. The colour for example is a light pink which makes the drink seem much more attractive to the buyer. As well as this the font and layout of the name and favour is also designed and shaped to make the product seem more striking and attractive to the buyer rather than being bland and basic naming.