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Consumers are constantly evolving, just as knowledge is. How therefore can you access the most up-to-date and operative knowledge for building the best possible offer and strongest possible bond between consumers and your brand? This is why Reperes offers you a unique gateway to consumers that takes account of all their sensory, emotional, cognitive and relational components
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Reperes: building the best offer and strengthening the bond with your brand
2014 presentation
2014 presentation
at the service of our clients for
over 30 years
around 400 missions a year
a turnover of 10 million Euros in 2013
40% of our turnover generated by
international studies
very loyal clients:
75% of our business with clients who
have been putting their trust in us for
more than 5 years 4
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Reperes in a few figures
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2014 presentation
high standards professional
ethics
constant pursuit of progress
(in terms of people and methods)
enduring partnerships
with our clients
the 4 values of REPERES
our commitment
an independent, human-sized
company
• passionate about your products
• experts in your sector
• extensive experience of
international studies
• long term relationships
a dedicated team
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2014 presentation
our expertise
strengthening the bond between the consumer
and the brand
building emotional values into brand equity
monitoring brand imagery to better pilot brand strategy
getting consumers involved in the innovation process
building the best
offer
R&D + historical expertise
in sensory analysis
targeted statistical
analyses to identify the
drivers of appeal
taking account of the whole
of the mix and the
competitive context
coming as close as
possible to consumers
expertise in the detection of
insights
taking account of emotions, the
non-verbal, behaviours,
relationships and society
at the heart
of the
product
at the heart of
the consumer
at the heart
of the
brand
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2014 presentation
our main fields
food, drink and other fmcg
retail
cosmetics, luxury and fragrances
transport and industry
services and new technologies
and, since 2013:
health
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2014 presentation
Reperes as seen by its clients
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2014 presentation
satisfaction levels of Reperes’ clients
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97% are satisfied, of which 55% very satisfied
97% would recommend Reperes, of which 77% definitely
(January 2014 - Base=37)
2014 presentation
our latest innovations
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3 WORDS
access to analogous
universes
3 WORDS
non verbal
emotional and
unconscious impact
My sensory
laboratory, where I
want it, when I want
it, in just 2 hours
20 rue Bouvier • 75011 Paris
Tel.: 33 (0)1 44 29 60 00 • Fax : 33 (0)1 44 29 60 01
E.mail: [email protected] • www.reperes.net
SAS au capital de 50 000 euros - RCS Paris B 319 308 409
Member of Syntec Études Marketing et Opinion
contact
Market, social and opinion research & Access panel for market, social and
opinion research
This sign is proof of conformity to the ISO 20252 and ISO 26362 norms. It
guarantees that AFNOR CERTIFICATION (11 avenue de Pressensé -
93571 St Denis La Plaine cedex – www.afnor.org) regularly checks that the
marketing research code of ethics is respected and good professional
practices are employed (methodology, data collection, data checking and
analysis, reporting of the results).
Tel.: +33 (0)1 44 29 60 00
www.reperes.net
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