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Mike Shatzkin kicked off the third annual Digital Book World with a checklist of the key issues that publishers will need to grapple with in 2012. These topics fell into five broad areas of change: Technology; Channels to the consumer and monetization; Marketing; The products themselves; New competitors (or collaborators).
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Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
Mike ShatzkinThe Idea Logical Company, Inc.
At Digital Book World24 January 2012
WHAT PUBLISHERS NEED TO BE
THINKING ABOUT IN 2012
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
THE BIG TOPICS
TechnologyChannels to the consumer and
monetizationMarketing
The products themselvesNew competitors (or collaborators)
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
TECHNOLOGY
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
TECHNOLOGY
The Amazon lesson (what you make for yourself can be sold
to others)
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
TECHNOLOGY
Metadata creation and dissemination
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
TECHNOLOGY
Price research, analysis, and adjustment
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
TECHNOLOGY
Add-ons to digital workflows, enriching the XML
file with additional info
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
TECHNOLOGY
SaaS (software as a service)
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
TECHNOLOGY
Managing in-house resources (people, storage,
bandwidth)
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
CHANNELS TO THE CONSUMER &
MONETIZATION
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
CHANNELS TO THE CONSUMER
Redistribution of print placement opportunities
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
CHANNELS TO THE CONSUMER
Evolving multi-vendor and global paths to consumers
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
CHANNELS TO THE CONSUMER
Platform plays (apps)
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
CHANNELS TO THE CONSUMER
Direct sales
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
CHANNELS TO THE CONSUMER
B2B opportunities
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
MARKETING
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
MARKETING
Verticalization
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
MARKETING
Names
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
MARKETING
Metadata
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
MARKETING
Influencer databases and relationships
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
MARKETING
Social marketing
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
MARKETING
The book as the beginning of engagement
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
THE PRODUCTS THEMSELVES
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
THE PRODUCTS THEMSELVES
Quality control of vanilla ebooks
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
THE PRODUCTS THEMSELVES
Illustrated books
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
THE PRODUCTS THEMSELVES
Enhanced ebooks and apps
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
THE PRODUCTS THEMSELVES
Audio within
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
THE PRODUCTS THEMSELVES
ISBNs beget ISBNs (combine and separate)
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
THE PRODUCTS THEMSELVES
Events
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
NEW COMPETITORS
(OR COLLABORATORS)
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
NEW COMPETITORS (OR COLLABORATORS)
Authors
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
NEW COMPETITORS (OR COLLABORATORS)
Agents
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
NEW COMPETITORS (OR COLLABORATORS)
Non-book publishers
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
NEW COMPETITORS (OR COLLABORATORS)
Ebook retailers
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
NEW COMPETITORS (OR COLLABORATORS)
Other IP creators (movie and TV studios, animators, game
creators)
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
NEW COMPETITORS (OR COLLABORATORS)
Other consumer-facing brands
Logical
Idea
The
Company
© 2012 The Idea Logical Company, Inc.
WELCOME TO DIGITAL BOOK
WORLD
