Rebranding & Restructuring Educatis University - A New Higher-Ed Network

EDUCATISA GLOBAL UNIVERSITY NETWORK

Ryan Bertoldi, Andrea Cardona, Hristiyana Noeva,Ziv Reichert, Lisa Rottmann, Andrew Smith

OUTLINEINTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework

Marketing Strategies

Rollout Model

Financing & Budgets

OUTLOOK

Future Opportunities

26.11.2013 Global University Network Project 2

We feel there is a need to provide online education solutions on a global scale – this is what our company aims to do.

INTRODUCTION

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Life, Liberty and the Pursuit of an Education


Availability Affordability

19841987

19901993

19961999

20022005

20082011

0100200300400500600700

Price increases in the US

eduoilhealth

% 1

984

Source: Bureau of Labour statisticsSource: daily mail 11th Jan 2012

INTRODUCTIONOur mission is to build a globally connected network of esteemed and accredited universities to provide this service.


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Compile the best degrees from leading universities and make them globally available, thus …

Creating the online equivalent to a traditional

University education

Offering an easily accessible and highly

organized online-avenue to every aspiring student

around the world

Providing Affordable, discounted, assisted

education, for those that already have enough to

worry about.

INTRODUCTIONIn order to do this, our company has a unique functional positioning, acting both in the B2B and B2C markets.


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


• Web 2.0 platform to take online degrees

Product

• Accredited degrees from renowned universities

• Complete a degree ‘in your own time’• ‘Same for Less’

Key Benefits

• Those who want easy access to higher education at their convenience

Ideal Customer

• Accreditation• Single interface

Differentiation

• Platform for admin of online degrees

Product

• Easy entry to attractive market• Good ROI (‘More for Same’)

Key Benefits

• European Universities, that• want to enter the market for O.E.• have no online degrees of their own

Ideal Customer

• External focus• Extra revenue

Differentiation

B2B&B2C

MARKET EVALUATIONThe market for online education has only recently begun to take off.


1960s: first virtual classroom (University of Illinois)

1970s: computer assisted classworks

1980s: first online courses emerge (corporations)

1990s: first full academic degree programs online (University of Pheonix)

Today: Over 20% (6.7 bn) UGs taking MOOCs, but only 4% taking online degrees

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


MARKET EVALUATIONIt promises continuous growth.

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110%5%

10%15%20%25%30%35%

Online Enrolment [% Total]

Source: insidehighered.com


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


MARKET EVALUATION

What are they paying for?

Who pays? Content Data Labour Services

Students Tuition Diagnostics Peer AssistanceCertificationTutoringGroup learning

Unis Module Networking Recruiting analytics Online Platform

Employers Custom CoursesHR development Recruiting analytics

States State subsidies

Sponsors Sponsored Courses Problem solving Access to Experts

Source: Communications of the ACM, August 2013, vol. 56 p.26 (adapted)

Currently, most MOOCs are for free, but we have identified several ways to outperform competitors and become profitable.

There are already offerings in the market, which are however not in direct competition with our concept.


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


DifferentOffering

IdenticalOffering

Large Offering

Small Offering

MARKET EVALUATION

BUSINESS PLANOur platform might look something like this …


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


BUSINESS PLANOur company will become the centre of a network of 10 universities with 12000 students in 5 Years.


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Network of 10 European Universities in 5 years

10K Students in 3 Years with 30% annual increase in Years

4&5

Become a Top 10 online degree institution (Unis and platforms) in

5 years

30% recognition at high schools in our B2C target area

Net profit from year 3

Breakeven after 3-4 Years

Introduce degrees in several languages

(dependant on partners F, ES)

The Product that will enable us to achieve this goal is a mix of Substance, Service and Symbol.


BUSINESS PLAN

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Symbol

Service

Substance

• Educatis-Brand• Known & Liked

• Student support• Admin provision

• Quality Education• Full Accreditation

Market PerceptionTotal ProductMarketing Mix

BUSINESS PLANWe will use several criteria to segment the B2B market and find our ideal partners.


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Geographic Reputation Existing Offer Language

MeasurableSubstantialAccessibleActionableDifferentiable

B2B Segment Target Position

BUSINESS PLANTo start with, we will focus on European universities that already have some form of online offering.


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK



European Mid-Range Online Offer English

MeasurableAccsessibleResponsiveCompatibleSustainable


BUSINESS PLANIn the minds of our partners, we want to be the reliable and indispensible gateway to additional revenue in a promising market.


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK




Necessary gateway to additional revenue

Reputation-builder Good B2B

relationships

ClearConsistentCredibleCompetitive


BUSINESS PLANIn the B2C market we welcome any prospective students, but still segment the market to understand where best to focus our attention.


INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK






relationships

Regional Education Learning Behaviour


B2C Segment Target Position

We feel our attention is best focused on prospective students who already speak English and are likely to be partial to online learning.


BUSINESS PLAN

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK







relationships


English speaking w/ internet connection

Without & looking for HE

Distance learners


Our aim is to posiption ourselves as a time-saving ‘more for less’ option with no obvious drawbacks.


BUSINESS PLAN

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK






relationships


More for less Time-saving Convenience without

drawbacks



English speaking w/ internet connection

Without & looking for HE

Distance learners

BUSINESS PLAN


In the B2B market, we will aim to achieve our required positioning by negotiating wisely with the target partners selected.

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


UNIVERSITY COUNTRY ONLINE OFFERING

Athens University of Economics and Business GR

Cardiff University UK

Erasmus University Rotterdam ND

ETH Zurich CH

Humboldt-Universität zu Berlin DE

Imperial College London UK ✔

Katholieke Universiteit Leuven BE

Lancaster University UK

London Business School UK

London School of Economics and Political Science UK

UNIVERSITY COUNTRY ONLINE OFFERING

Maastricht University ND

Stockholm School of Economics SE

The University of Manchester UK

The University of Warwick UK ✔

Trinity College Dublin IR

UCL (University College London) UK

Universitá Commerciale Luigi Bocconi IT

University of Amsterdam ND

University of Cambridge UK

University of Oxford UK ✔

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Who Are we?

What Do we offer?

Where Are we?

When Is the right time for

you?

Why Should you

consider joining?

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


What we want• €2000 avg

tuition per year• 1 degree

program per partner uni to begin

• Capacity for 1000 students pa

What we offer• Good reach to

potential students

• Clean process• Quality Service

BUSINESS PLAN


In addition, we will also create revenue on a B2B basis by selling advertising spaces to selected companies, linking our students with industries relevant to their field of study.

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


BUSINESS PLAN


In order to achieve the required positioning in the B2C market, we will rely on various advertising campaigns.

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Item Price*

Facebook -

FB Page Promotion 2400€

Facebook Ads 6300€

Youtube Ads 4200€

Google Ads 3100€

Twitter -

16000€

*sources: Facebook, Youtube, Google

Social Media

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Item Price*

Posters (5K) 724,51€

Business Cards (5K) 105,91€

Flyers (10K) 223,17€

Stationery (10K) 480,77€

Folders (100) 244,90€

Distribution 2,3K€

4000€

*source: diedruckerei.de

Print & Other

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Item Price*

Offer reductions of 5% to students for the semesters during which they are working as our ambassadors

*neglected in Budgets

Ambassador ProgramRecruit students

Recommend new ambassadors

Promote the Educatis brand to

peers

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Item Price*

Most per invite only. To be included in budgets on an Ad hoc basis as and when relevant fairs occur.

*neglected in Budgets

Conferences & Fairs

Year 1 Year 2 Year 3

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Development α-Pilot phase β-Pilot Phase Launch

Basic Development

Beta

In-house Development >

Final Updates

MI & BPs

Recruit

Basic Ad campaigns Full Adverstising campaigns

Enrol α Enrol β Reenrol Enrol Enrol

There are several tasks which have to be carried out before we enter the market.


BUSINESS PLAN

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


1 external Developer @ €50K pa1 external Designer @ €40K pa

50 % of final Budget for Q1&Q2 (€10K pa)75% of final Budget thereafter (€15K pa)

When entering the market, we will assert our position through smaller pilots before expanding to cover the whole market.


BUSINESS PLAN

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Year 1 Year 2 Year 3

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Development α-Pilot phase β-Pilot Phase Launch

Basic Development

Beta

In-house Development >

Final Updates & Maintenance

MI & BPs

Recruit

Basic Ad campaigns Full Adverstising campaigns

Enrol α Enrol β Reenrol Enrol Enrol

1 internal Developer @ €60K pa1 external Designer @ €50K pa

Additional Developers

B2B relationship managers and general office staff @ €30K pa (1 per 3 partners)

3 courses3 partners @ €5K per setup100 Students per course50% Fees @ 1000€ pa1% Cut

+7 courses (10 total)+7 partners @ €5K per setup300 Students per course2000€ pa avg fees5% Cut

Maintain 10 partners & courses700 Students per course

Full marketing budget @ €20K pa

BUSINESS PLAN


Our rollout will incur net losses in the first two years with steadily growing profits thereafter, breaking even after the first year of being fully operative.

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Income Q1 Q2 Q3 Q4

Web Development 22,500.00 € 22,500.00 € 27,500.00 € 27,500.00 € Marketing 10,000.00 € 10,000.00 € 15,000.00 € 15,000.00 € Network Setup 15,000.00 € Overheads 3,250.00 € 3,250.00 € 3,250.00 € 3,250.00 € Staff 1,500.00 € 1,500.00 € 9,000.00 € 9,000.00 € Inc. costs 25,000.00 €

Total Expenses 62,250.00 € 37,250.00 € 69,750.00 € 54,750.00 €

Income Q1 Q2 Q3 Q4

Web Development 40,000.00 € 40,000.00 € 40,000.00 € 40,000.00 € Marketing 20,000.00 € 20,000.00 € 20,000.00 € 20,000.00 € Network Setup 35,000.00 € Overheads 3,250.00 € 3,250.00 € 3,250.00 € 3,250.00 € Staff 24,000.00 € 24,000.00 € 24,000.00 € 24,000.00 €

Total Expenses 122,250.00 € 87,250.00 € 87,250.00 € 87,250.00 €

Income Q1 Q2 Q3 Q4

Web Development 40,000.00 € 40,000.00 € 40,000.00 € 40,000.00 € Marketing 20,000.00 € 20,000.00 € 20,000.00 € 20,000.00 € Network Setup Overheads 3,250.00 € 3,250.00 € 3,250.00 € 3,250.00 € Staff 24,000.00 € 24,000.00 € 24,000.00 € 24,000.00 €

Total Expenses 87,250.00 € 87,250.00 € 87,250.00 € 87,250.00 €

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Expenses Year 1 Year 2 Year 3 Year 4 Year 5

Web Development 100,000.00 € 160,000.00 € 160,000.00 € 192,000.00 € 230,400.00 € Marketing 50,000.00 € 80,000.00 € 80,000.00 € 92,000.00 € 105,800.00 € Network Setup 15,000.00 € 35,000.00 € - € 25,000.00 € 25,000.00 € Overheads 13,000.00 € 13,000.00 € 13,000.00 € 7,000.00 € 7,000.00 € Staff 21,000.00 € 96,000.00 € 96,000.00 € 156,000.00 € 216,000.00 € inc costs 25,000.00 €

Total Expenses 224,000.00 € 384,000.00 € 349,000.00 € 472,000.00 € 584,200.00 €

Tuition income 1,500.00 € 300,000.00 € 700,000.00 € 910,000.00 € 1,183,000.00 € Income from BP 6,000.00 € 24,000.00 € 26,400.00 € 6,600.00 € 6,600.00 €

Total Revenue 7,500.00 € 324,000.00 € 726,400.00 € 916,600.00 € 1,189,600.00 €

Profit (Loss) - 216,500.00 € - 60,000.00 € 377,400.00 € 444,600.00 € 605,400.00 €

Cumulative - 216,500.00 € - 276,500.00 € 100,900.00 € 545,500.00 € 1,150,900.00 €

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Year 2

160,000.00 € 80,000.00 € 35,000.00 € 13,000.00 € 96,000.00 € 304,000.00 €

Year 1

100,000.00 € 50,000.00 € 15,000.00 € 13,000.00 € 21,000.00 € 149,000.00 €

Expenses

Web DevelopmentMarketingNetwork SetupOverheadsStaffTotal Expenses

Year 3

160,000.00 € 80,000.00 € - € 13,000.00 € 96,000.00 € 269,000.00 €

Expenses Q1 Q2 Q3 Q4

Web Development 22,500.00 € 22,500.00 € 27,500.00 € 27,500.00 € Marketing 10,000.00 € 10,000.00 € 15,000.00 € 15,000.00 € Network Setup 15,000.00 € Overheads 3,250.00 € 3,250.00 € 3,250.00 € 3,250.00 € Staff 1,500.00 € 1,500.00 € 9,000.00 € 9,000.00 € Inc. costs 25,000.00 € Total Expenses 62,250.00 € 37,250.00 € 69,750.00 € 54,750.00 €


Web Development 40,000.00 € 40,000.00 € 40,000.00 € 40,000.00 €

Marketing 20,000.00 € 20,000.00 € 20,000.00 € 20,000.00 €

Network Setup 35,000.00 €

Overheads 3,250.00 € 3,250.00 € 3,250.00 € 3,250.00 €

Staff 24,000.00 € 24,000.00 € 24,000.00 € 24,000.00 €

Inc. costs

Total Expenses 122,250.00 € 87,250.00 € 87,250.00 € 87,250.00 €


Web Development 40,000.00 € 40,000.00 € 40,000.00 € 40,000.00 € Marketing 20,000.00 € 20,000.00 € 20,000.00 € 20,000.00 € Network Setup Overheads 3,250.00 € 3,250.00 € 3,250.00 € 3,250.00 € Staff 24,000.00 € 24,000.00 € 24,000.00 € 24,000.00 € Inc. costs Total Expenses 87,250.00 € 87,250.00 € 87,250.00 € 87,250.00 €

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Year 2

160,000.00 € 80,000.00 € 35,000.00 € 13,000.00 € 96,000.00 € 304,000.00 €

Year 1

100,000.00 € 50,000.00 € 15,000.00 € 13,000.00 € 21,000.00 € 149,000.00 €

Expenses


Year 3

160,000.00 € 80,000.00 € - € 13,000.00 € 96,000.00 € 269,000.00 €

Income from TuitionIncome from BPTotal Revenue

1,500.00 € 6,000.00 € 7,500.00 €

300,000.00 € 24,000.00 € 324,000.00 €

700,000.00 € 26,400.00 € 726,400.00 €

Income Q1 Q2 Q3 Q4

Income from Tuition - - 1,500.00 € -

€ Income from BP - - 3,000.00 € 3,000.00 €

Total Revenue -

€ -

€ 4,500.00 € 3,000.00 €

Income Q1 Q2 Q3 Q4

Income from Tuition 150,000.00 € - € 150,000.00 € - €

Income from BP 6,000.00 € 6,000.00 € 6,000.00 € 6,000.00 €

Total Revenue 156,000.00 € 6,000.00 € 156,000.00 € 6,000.00 €

Income Q1 Q2 Q3 Q4Income from Tuition 350,000.00 € - € 350,000.00 € - €

Income from BP 6,600.00 € 6,600.00 € 6,600.00 € 6,600.00 € Total Revenue 356,600.00 € 6,600.00 € 356,600.00 € 6,600.00 €

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Year 2

160,000.00 € 80,000.00 € 35,000.00 € 13,000.00 € 96,000.00 € 304,000.00 €

Year 1

100,000.00 € 50,000.00 € 15,000.00 € 13,000.00 € 21,000.00 € 149,000.00 €

Expenses


Year 3

160,000.00 € 80,000.00 € - € 13,000.00 € 96,000.00 € 269,000.00 €

Income from TuitionIncome from BPTotal Revenue

1,500.00 € 6,000.00 € 7,500.00 €

300,000.00 € 24,000.00 € 324,000.00 €

700,000.00 € 26,400.00 € 726,400.00 €

Profit (Loss)

Cumulative

- 216,500.00 €

- 216,500.00 €

- 60,000.00 €

- 276,500.00 €

377,400.00 €

100,900.00 €

Year 4

192,000.00 € 92,000.00 € 25,000.00 € 7,000.00 € 156,000.00 € 472,000.00 €

910,000.00 € 6,600.00 € 916,600.00 €

444,600.00 €

545,500.00 €

Year 5

230,400.00 € 105,800.00 € 25,000.00 € 7,000.00 € 216,000.00 € 584,200.00 €

1,183,000.00 € 6,600.00 € 1,189,600.00 €

605,400.00 €

1,150,900.00 €

+20%pa

+15%pa

+5 pa

+2 pa

30% pa student increase

?? ??

BUSINESS PLAN



INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


BEP could be brought further forward by giving

reductions on early payments

1 2 3 4 5

-1000000

-500000

0

500000

1000000

1500000

Expenses, Revenues & Profits

Annual ExpensesAnnual RevenueAnnual ProfitCumulative Profit

[€ 0

0.00

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BUSINESS PLAN


Many venture capital firms also have a track record of investments in the online and education sectors.

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


OUTLOOK


Once the company is launched, we have identified many areas for possible future development.

INTRODUCTION

Vision & Mission

Market Positioning

MARKET EVALUATION

History & Trends

Competitor Analysis

BUSINESS PLAN

Strategic Goals

STP-Framework


Rollout Model

Financing & Budgets

OUTLOOK


Revenue-based focus• Starbucks/ Student-run coffee

shop• WIFI cafe• Referral system

Service and Marketing-based focus• in-house „service and info“

centres at major partner Universities

• Testing centres /proctored exams

• Networking courses• „Scholarship“ offerings and

location assistance• Case Study Competitions

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