Real time trading market report - Q3 2012 - Rubicon

www.rubiconproject.com

Los Angeles | New York | San Francisco | Seattle

London | Paris | Hamburg | Sydney

R E A L T I M E T R A D I N G

M A R K E T P L A C E R E P O R T Q32 0 1 2

R E A L T I M E T R A D I N GM A R K E T P L A C E R E P O R T

2 0 1 2

Q3TABLE OF CONTENTS




Overview ................................................................................................................................................. p3

Global Top 10 Advertisers by RTB Ad Spend in Q3 ................................................................. p4 Top 10 Advertising Categories by Ad Spend in Q3 ..................................................... p4 % Change in Spend of Advertising Categories (Q2 to Q3)........................................ p5 % Change in eCPM of Advertising Categories (Q2 to Q3)......................................... p6 Top 5 Publisher Verticals in Q3 ........................................................................................ p7

US Top 10 Advertisers by RTB Ad Spend in Q3 ................................................................. p8 Top 10 Advertising Categories by Ad Spend in Q3 ..................................................... p8 % Change in Spend of Advertising Categories (Q2 to Q3)........................................ p9 % Change in eCPM of Advertising Categories (Q2 to Q3)........................................ p10 Top 5 Publisher Verticals in Q3 ....................................................................................... p11

Canada Top 10 Advertisers by RTB Ad Spend in Q3 ................................................................ p12 Top 10 Advertising Categories by Ad Spend in Q3 .................................................... p12 % Change in Spend of Advertising Categories (Q2 to Q3)....................................... p13 % Change in eCPM of Advertising Categories (Q2 to Q3)........................................ p14 Top 5 Publisher Verticals in Q3 ...................................................................................... p15

France Top 10 Advertisers by RTB Ad Spend in Q3 ................................................................ p16 Top 10 Advertising Categories by Ad Spend in Q3 .................................................... p16 % Change in Spend of Advertising Categories (Q2 to Q3)....................................... p17 % Change in eCPM of Advertising Categories (Q2 to Q3)........................................ p18 Top 5 Publisher Verticals in Q3 ...................................................................................... p19

UK Top 10 Advertisers by RTB Ad Spend in Q3 ............................................................... p20 Top 10 Advertising Categories by Ad Spend in Q3 ................................................... p20 % Change in Spend of Advertising Categories (Q2 to Q3)....................................... p21 % Change in eCPM of Advertising Categories (Q2 to Q3)....................................... p22 Top 5 Publisher Verticals in Q3 ..................................................................................... p23

Germany Top 10 Advertisers by RTB Ad Spend in Q3 ............................................................... p24 Top 10 Advertising Categories by Ad Spend in Q3 ................................................... p24 % Change in Spend of Advertising Categories (Q2 to Q3)...................................... p25 % Change in eCPM of Advertising Categories (Q2 to Q3)....................................... p26 Top 5 Publisher Verticals in Q3 ..................................................................................... p27

Australia Top 10 Advertisers by RTB Ad Spend in Q3 ............................................................... p28 Top 10 Advertising Categories by Ad Spend in Q3 ................................................... p28 % Change in Spend of Advertising Categories (Q2 to Q3)...................................... p29 % Change in eCPM of Advertising Categories (Q2 to Q3)....................................... p30 Top 5 Publisher Verticals in Q3 ...................................................................................... p31

Methodology ............................................................................................................................................. p32


INCREASEDRTB AD SPEND

2 0 1 2

Q3OVERVIEW




Global RTB (Real-Time Bidding) ad spend increased by 20% in Q3 of 2012*. The steady rise in spend begs the question of who are the advertisers behind this increased spending and what type of inventory are they buying from country to country. This quarterly report takes a global look at these recent RTB buying and selling trends to expose insights from this growing and dynamic marketplace. Specifically, this report expands on trends across the United States, Canada, France, United Kingdom, Germany, and Australia.

REVV®, Rubicon Project’s real time trading platform, provides industry-leading RTB capabilities. REVV’s comprehensive brand protection offerings and flexible rules engine ensure that buying and selling via RTB is done consistently in accordance with the business rules of market participants. This allows the REVV marketplace to achieve automation at a very high scale. In a recent quarter, REVV powered the following activity:

• Processed 73 billion RTB paid impressions

• Reached over 646 million unique users

• Managed 5.5 trillion bid requests

Rubicon Project’s marketplace of quality publisher inventory and premium buyers is the largest reach platform in the digital advertising industry as ranked by independent comScore reporting**. This positions Rubicon Project with unique insight into RTB trends across advertisers and publishers.

* Data for Q3 ad spend is based on the activity transacted from within the Rubicon Project Marketplace powered by REVV.** comScore Media Metrix monthly rankings July 2012, August 2012 and September 2012

20%

RTB PAIDIMPRESSIONS

73B

3

http://www.comscore.com/Insights/Press_Releases/2012/9/comScore_Media_Metrix_Ranks_Top_50_US_Web_Properties_for_August_201


2 0 1 2

Q3GLOBAL>>BUYING

TO P 1 0 A DV E R T I S E R S BY R T B A D S P E N D I N Q 3

Advertiser

1. AT&T

2. American Express

3. Toyota Motor Corporation

4. Southwest Airlines

5. Sprint Nextel Corporation

6. Zalando

7. Google

8. Chrysler

9. Verizon

10. The Walt Disney Company

% Change

12%

-1%

116%

51%

94%

25%

286%

5%

44%

18%

Change

-

+1

+6

+1

+6

-2

+16

+63

-2

-2




TOP 10 ADVERTISING CATEGORIES BY RTB AD SPEND IN Q3

Advertising Category

1. Technology & Computing

2. Personal Finance

3. Travel

4. Shopping

5. Automotive

6. Business

7. Arts & Entertainment

8. Style & Fashion

9. Home & Garden

10. Food & Drink

% Change

2%

16%

21%

32%

38%

27%

31%

10%

21%

14%

Change

-

-

-

-

-

+1

+1

-2

-

-

Q3

G l o b a l

4


2 0 1 2

Q3GLOBAL>>BUYING

% CHANGE IN SPEND OF ADVERTISING CATEGORIES (Q2 TO Q3)

-80%

-60%

-40%

-20%

0%

20%

40%

60%

Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

ess

Care

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Educ

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Food

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ink

Heal

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ess

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itics

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s

Pers

onal

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s

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Shop

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ety

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ts

Styl

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Tech

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Com

putin

g

Trav

el

30%

38%

25%

39%

32%

13%

24%

-7%

21%27%

-45%

16%23% 25%

-11%

32%

-62%

10% 10%

2%

21%



London | Paris | Hamburg | SydneyG l o b a l

% C

hang

e in

Spe

nd

5


2 0 1 2

Q3GLOBAL>>BUYING

% CHANGE IN eCPM OF ADVERTISING CATEGORIES (Q2 TO Q3)

Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

ess

Care

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Educ

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Food

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Heal

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Hom

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Shop

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ts

Styl

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Tech

nolo

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putin

g

Trav

el

1% 2%

-16%

-2%

9%14%

-12%

16%

-7%-5%

33%

-3%

11%

-7%

10%

3%

-53%

13%

-13%

-2%

5%

-60%

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%




% C

hang

e in

eCP

M

6


2 0 1 2

Q3GLOBAL>>SELLING

TOP 5 PUBLISHER VERTICALS IN Q3

RTB IMPRESSIONS

eCPM

Verticals


2. News

3. Shopping


5. Automotive

% Change

10%

39%

606%

96%

4%

Change

-

-

+5

+2

-1

Verticals

1. Family & Parenting

2. Education

3. Health & Fitness

4. Food & Drink

5. Shopping

% Change

8%

-1%

1%

2%

16%

Change

-

-

+1

+1

+4

RTB REVENUE Verticals

1. News


3. Shopping

4. Education

5. Automotive

% Change

17%

10%

721%

50%

3%

Change

-

-

+6

+1

-2




7


2 0 1 2

Q3US>>BUYING


Advertiser

1. AT&T

2. Toyota Motor Corporation

3. Sprint Nextel Corporation

4. American Express

5. Southwest Airlines

6. Chrysler

7. Verizon

8. Unilever

9. Ford Motor Company

10. Airtram Airways

% Change

12%

143%

94%

11%

48%

6%

43%

453%

82%

1220%

Change

-

+8

+4

-1

-

-2

+1

+67

+10

+185




2. Personal Finance

3. Automotive

4. Travel

5. Shopping


7. Business

8. Style & Fashion

9. Home & Garden

10. Food & Drink

% Change

1%

16%

44%

25%

38%

26%

22%

1%

22%

21%

Change

-

-

+1

-1

-

-

+1

-1

-

-




Q3

U S A

8


2 0 1 2

Q3US>>BUYING

% CHANGE IN SPEND OF ALL CATEGORIES (Q2 TO Q3)

-100%

-80%

-60%

-40%

-20%

0%

20%

40%

60%

Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

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Shop

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Spor

ts

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Tech

nolo

gy &

Com

putin

g

Trav

el

26%

44%

22%

50%45%

21% 20%

-16%

22%

44%

-16%

16%25%

30%

14%

38%

-82%

22%

1% 1%

25%



London | Paris | Hamburg | SydneyU S A

% C

hang

e in

Spe

nd

9


2 0 1 2

Q3US>>BUYING


Arts

& E

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tain

men

t

Auto

moti

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Busin

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Educ

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ink

Heal

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Trav

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-9% -7%-14%

2%6%

12%

7%

14%

-12%

-5%

-25%

-13%

1%

-32%

24%

3%

-58%

1%

-8% -7%

1%

-70%

-60%

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

% C

hang

e in

eCP

M




10


2 0 1 2

Q3US>>SELLING


Verticals


2. News

3. Education

4. Sports

5. Shopping

% Change

20%

33%

50%

6%

338%

Change

-

-

+2

-

+4

Verticals


2. Shopping

3. Automotive

4. Health & Fitness

5. Education

% Change

10%

15%

15%

-2%

-0%

Change

+1

+2

+3

-1

-

Verticals

1. News


3. Education

4. Shopping

5. Sports

% Change

10%

16%

50%

401%

-6%

Change

-

-

-

+5

+1




RTB IMPRESSIONS

eCPM

RTB REVENUE

11


2 0 1 2

Q3CANADA>>BUYING


Advertiser

1. Kijiji

2. Honda Motor Co.

3. Toronto-Dominion Bank (TD Bank Group)

4. Royal Bank of Canada (RBC)

5. Rogers Communications

6. The Walt Disney Company

7. Nissan

8. Telus

9. PKR

10. Simple Skincare

% Change

56%

58%

-2%

205%

257%

91%

978%

18%

349%

25%

Change

-

+3

-

+21

+27

+10

+109

+3

+52

+5



1. Personal Finance

2. Automotive


4. Business


6. Travel

7. Shopping

8. Style & Fashion

9. Food & Drink

10. Health & Fitness

% Change

-6%

-3%

18%

44%

-14%

-8%

38%

-30%

-54%

-31%

Change

-

-

-

+1

-1

+1

+2

-

-3

-




Q3

CANADA

12


2 0 1 2

Q3CANADA>>BUYING


Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

ess

Care

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Educ

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Food

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ink

Heal

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Trav

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-14% -3%

44%16%

-23%-54%

-31%

88%

-20%

612%

-72%

-6% -7%

78%131%

38% 30%

-41% -30%

18%

-8%

-200%

-100%

0%

100%

200%

300%

400%

500%

600%

700%



London | Paris | Hamburg | SydneyCANADA

% C

hang

e in

Spe

nd

13


2 0 1 2

Q3CANADA>>BUYING


Arts

& E

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tain

men

t

Auto

moti

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Busin

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Care

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Educ

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Styl

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Tech

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Trav

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-11% -12%

-48%-39%

-27%

-9%-1%

-12%

-24%

-37%

-25% -22%

116%

80%

14%

-3%

-41%

-51%

-30%

17%

-15%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

120%

140%



London | Paris | Hamburg | SydneyCANADA

% C

hang

e in

eCP

M

14


2 0 1 2

Q3CANADA>>SELLING


Verticals


2. News

3. Sports

4. Hobbies & Interests


% Change

-11%

79%

5%

114%

142%

Change

-

+1

-1

+3

+3

Verticals

1. Shopping

2. Food & Drink

3. Education

4. Society


% Change

46%

1%

1%

11%

5%

Change

+1

-1

+2

+5

+3

Verticals


2. News


4. Sports


% Change

-2%

41%

157%

0%

201%

Change

+1

+1

+4

+1

+4




RTB IMPRESSIONS

eCPM

RTB REVENUE

CANADA

15


2 0 1 2

Q3FRANCE>>BUYING


Advertiser

1. Zalando

2. Price Minister

3. La Redoute

4. Gaz de France (GDF)

5. Vivendi

6. Orange

7. Bouygues Telecom

8. Buyster

9. 3 Suisses

10. The Western Union Company

% Change

21%

12%

18%

133%

44%

-18%

256%

875%

-36%

14%

Change

-

+2

+2

+13

+1

-4

+32

+110

-8

+4



1. Shopping

2. Style & Fashion


4. Personal Finance

5. Travel


7. Business

8. Automotive

9. Health & Fitness

10. Home & Garden

% Change

4%

11%

23%

11%

-11%

28%

38%

-33%

107%

-2%

Change

-

+1

+2

-

-3

+1

+1

-2

+3

-




Q3

FRANCE

16


2 0 1 2

Q3FRANCE>>BUYING


Arts

& E

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tain

men

t

Auto

moti

ve

Busin

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Care

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Educ

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ink

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Hom

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Tech

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g

Trav

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28%

-33%

38%

111%

79%

-30%

107%

-19%

-2%

4358%

-36%

11%

-22%-32%

1% 4% 4%

-69%

11%23%

-11%

-100%

-50%

0%

50%

100%

150%

200%



London | Paris | Hamburg | SydneyFRANCE

% C

hang

e in

Spe

nd

17


2 0 1 2

Q3FRANCE>>BUYING


Arts

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tain

men

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moti

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23%

7%

-12%

-52%

-9%

-30%

43%

31%

-14%

-40%

6%

18%

40%

16%

44%

-10%

-24%

7%

-13% -10%-6%

-60%

-40%

20%

0%

20%

40%

60%



London | Paris | Hamburg | SydneyFRANCE

% C

hang

e in

eCP

M

18


2 0 1 2

Q3FRANCE>>SELLING


Verticals


2. News

3. Sports

4. Shopping


% Change

4%

1454%

108%

179%

213%

Change

-

+2

-1

-1

-

Verticals

1. Food & Drink

2. Education


4. Business


% Change

13%

-17%

-8%

-24%

26%

Change

-

-

+2

-1

+7

Verticals


2. News

3. Sports

4. Shopping


% Change

-12%

1256%

64%

47%

294%

Change

-

+2

-1

+1

-




RTB IMPRESSIONS

eCPM

RTB REVENUE

FRANCE

19


2 0 1 2

Q3UK>>BUYING


Advertiser

1. British Sky Broadcasting Group (BSkyB)

2. Tesco

3. Talk Talk

4. BT Group

5. O2

6. American Express

7. Renault

8. Microsoft Corporation

9. Netflix

10. Virgin Group Ltd.

% Change

23%

8%

46%

-23%

4%

-32%

2930%

14%

15%

-34%

Change

+1

+3

-1

-1

+1

-5

+274

+2

+3

-6




2. Personal Finance

3. Travel


5. Shopping

6. Business

7. Automotive

8. Style & Fashion

9. Health & Fitness

10. Home & Garden

% Change

-3.68%

20.07%

21.78%

37.09%

26.22%

2.27%

61.92%

40.25%

11.32%

66.43%

Change

-

-

-

+1

+1

-2

-

-

-

-




Q3

UK

20


2 0 1 2

Q3UK>>BUYING


Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

ess

Care

ers

Educ

ation

Food

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ink

Heal

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Hom

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Spor

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Styl

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Tech

nolo

gy &

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putin

g

Trav

el

37%

62%

2%

-21%

-47%

41%

11%

61%66%

-32%

-96%

20%

123%

93%

-77%

26%

-33%

111%

40%

-4%

22%

-150%

-100%

-50%

0%

50%

100%

150%



London | Paris | Hamburg | SydneyUK

% C

hang

e in

Spe

nd

21


2 0 1 2

Q3UK>>BUYING


Arts

& E

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tain

men

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moti

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Care

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Educ

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Tech

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putin

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Trav

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15%12%

-12%

12%

27%

0%

12%

3%

19%

3% 3%

-8%

51%

1%

-27%

17%

37%

5%2% 3%

5%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

60%



London | Paris | Hamburg | SydneyUK

% C

hang

e in

eCP

M

22


2 0 1 2

Q3UK>>SELLING


Verticals

1. Shopping

2. News

3. Automotive



% Change

95%

14%

1%

64%

-8%

Change

+5

-1

-1

-

-2

Verticals

1. Shopping

2. Health & Fitness

3. Food & Drink

4. Education

5. Society

% Change

36%

10%

21%

-15%

34%

Change

+7

+2

+3

-2

+5

Verticals

1. Shopping

2. News

3. Automotive



% Change

1329%

19%

-4%

-8%

24%

Change

+4

-1

-1

-1

-1




RTB IMPRESSIONS

eCPM

RTB REVENUE

UK

23


2 0 1 2

Q3GERMANY>>BUYING


Advertiser

1. Zalando

2. The Otto Group

3. PKR

4. O2

5. Vodafone

6. Fab

7. Bosch

8. 1&1

9. British Airways

10. British Sky Broadcasting Group

% Change

63%

62%

143%

-24%

-53%

699%

441%

353%

28%

206%

Change

-

-

+58

+10

-

-3

+61

+36

+31

+3



1. Style & Fashion


3. Shopping

4. Travel

5. Business

6. Personal Finance

7. Health & Fitness

8. Home & Garden

9. Automotive


% Change

39%

22%

3%

2%

8%

107%

306%

27%

28%

68%

Change

-

-

-

-

-

+3

+6

-1

-1

-




Q3

GERMANY

24


2 0 1 2

Q3GERMANY >>BUYING


Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

ess

Care

ers

Educ

ation

Food

&Dr

ink

Heal

th &

Fitn

ess

Hobb

ies &

Inte

rest

Hom

e &

Gar

den

Law

, Gov

’t &

Pol

itics

New

s

Pers

onal

Fin

ance

Pet

s

Rea

l Est

ate

Relig

ion

& S

pirit

ualit

y

Shop

ping

Soci

ety

Spor

ts

Styl

e &

Fas

hion

Tech

nolo

gy &

Com

putin

g

Trav

el

68%

28%8%

78%

45%

156%

306%

56%

27%

-10%

-76%

107%

343%

71%

-53%

3%

46%

-61%

39%

22%2%

-100%

-50%

0%

50%

100%

150%

200%

250%

300%

350%

400%



London | Paris | Hamburg | SydneyGERMANY

% C

hang

e in

Spe

nd

25


2 0 1 2

Q3GERMANY>>BUYING


Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

ess

Care

ers

Educ

ation

Food

&Dr

ink

Heal

th &

Fitn

ess

Hobb

ies &

Inte

rest

Hom

e &

Gar

den

Law

, Gov

’t &

Pol

itics

New

s

Pers

onal

Fin

ance

Pet

s

Rea

l Est

ate

Relig

ion

& S

pirit

ualit

y

Shop

ping

Soci

ety

Spor

ts

Styl

e &

Fas

hion

Tech

nolo

gy &

Com

putin

g

Trav

el

7%

-17%-27%

44%

16%

-33%

5%

76%

48% 43%37%

-8%

233%

-19%

-45%

18%

-6%

94%

13%

-19%

-2%

-100%

-50%

0%

50%

100%

150%

200%

250%



London | Paris | Hamburg | SydneyGERMANY

% C

hang

e in

eCP

M

26


2 0 1 2

Q3GERMANY>>SELLING


Verticals


2. News



5. Automotive

% Change

12%

48%

691%

416%

4%

Change

-

-

+4

+4

-1

Verticals

1. Food & Drink


3. Business

4. Education

5. Travel

% Change

43%

19%

47%

3%

29%

Change

+2

-1

+1

-

+4

Verticals




4. News

5. Automotive

% Change

49%

678%

515%

3%

70%

Change

-

+3

+1

-2

+1




RTB IMPRESSIONS

eCPM

RTB REVENUE

GERMANY

27


2 0 1 2

Q3AUSTRALIA>>BUYING


Advertiser

1. Commonwealth Bank of Australia

2. Hyundai Motor Company

3. ING Direct

4. Australia & New Zealand Banking

5. Gumtree

6. Kia Motors

7. Bankwest

8. Reckitt Benckiser

9. Tiger Airways

10. National Australia Bank

% Change

-12%

110%

-32%

32%

7732%

113%

104%

141%

2213%

187%

Change

-

+2

-1

+1

+194

+5

+5

+9

+125

+18



1. Personal Finance

2. Business

3. Automotive

4. Travel



7. Education

8. Law, Gov’t & Politics

9. Shopping

10. Home & Garden

% Change

21%

83%

97%

115%

18%

146%

104%

-37%

32%

109%

Change

-

-

+1

+2

-2

+1

+3

-3

-1

+5




Q3

AUSTRALIA

28


2 0 1 2

Q3AUSTRALIA>>BUYING


Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

ess

Care

ers

Educ

ation

Food

&Dr

ink

Heal

th &

Fitn

ess

Hobb

ies &

Inte

rest

Hom

e &

Gar

den

Law

, Gov

’t &

Pol

itics

New

s

Pers

onal

Fin

ance

Pet

s

Rea

l Est

ate

Relig

ion

& S

pirit

ualit

y

Shop

ping

Soci

ety

Spor

ts

Styl

e &

Fas

hion

Tech

nolo

gy &

Com

putin

g

Trav

el

146%

97%83%

126%

104%

80%

4%

44%

109%

-37%

30%21%

237%

-36.64

147%

32%

-19%

68%

44%

18%

115%

-100%

-50%

0%

50%

100%

150%

200%

250%

300%



London | Paris | Hamburg | SydneyAUSTRALIA

% C

hang

e in

Spe

nd

29


2 0 1 2

Q3AUSTRALIA>>BUYING


-100%

-50%

0%

50%

100%

150%

Arts

& E

nter

tain

men

t

Auto

moti

ve

Busin

ess

Care

ers

Educ

ation

Food

&Dr

ink

Heal

th &

Fitn

ess

Hobb

ies &

Inte

rest

Hom

e &

Gar

den

Law

, Gov

’t &

Pol

itics

New

s

Pers

onal

Fin

ance

Pet

s

Rea

l Est

ate

Relig

ion

& S

pirit

ualit

y

Shop

ping

Soci

ety

Spor

ts

Styl

e &

Fas

hion

Tech

nolo

gy &

Com

putin

g

Trav

el

-6%

29%

13%

111% 113%

34% 29%

-6%

20%6%

43%

8%

100%

26%

50%

25%

-65%-73%

-1%

27% 28%



London | Paris | Hamburg | SydneyAUSTRALIA

% C

hang

e in

eCP

M

30


2 0 1 2

Q3AUSTRALIA>>SELLING


Verticals


2. News



5. Sports

% Change

4.%

9%

965%

396%

-20%

Change

-

-

+3

+4

-2

Verticals

1. Shopping

2. Food & Drink


4. Education

5. News

% Change

37%

12%

23%

28%

-5%

Change

+3

-

+3

+4

-

Verticals

1. News




5. Travel

% Change

4%

16%

1214%

457%

133%

Change

-

-

+2

+6

+4




RTB IMPRESSIONS

eCPM

RTB REVENUE

AUSTRALIA

31


2 0 1 2

Q3METHODOLOGY




Data in this publication is based on the activity transacted from within the Rubicon Project Marketplace powered by REVV. It is intended to give insightful views of the buying and selling activity that took place between Q2 and Q3 of 2012. The methodology used to produce this report is as follows:

• Global buyer rankings were based upon demand fulfillment by IP location

• Seller rankings were based on comScore’s top 500* publishers whose inventory is managed by REVV

• Advertising and Publisher Vertical categories are representative of IAB’s Contextual Taxonomy**

• Country geographic data was determined by the user’s IP address for each paid impression

• Current and previous quarterly rankings are based on Q2 and Q3 2012

* comScore

** iab contextual taxonomy

Rubicon Project® is the leading independent advertising technology company for the comScore 500 and reaches a global audience of more than 200 million US and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). Rubicon Project’s real-time trading platform, REVV®, helps publishers including a third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers, while ensuring brand safety, pricing control and reduced operational costs. Hundreds of buyer channels (DSPs, Trading Desks, Ad Networks and Exchanges) representing more than 70,000 end advertisers access and bid on inventory through the REVV platform, forming one of the largest-scale transaction marketplaces in any industry. REVV’s powerful and highly scalable trading and protection algorithms, running on Rubicon Project’s global real-time cloud infrastructure, process more than double the transaction volume of NASDAQ everyday.

Follow us: @rubiconproject 32

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http://www.iab.net/

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