@suzi_quzi86

Re-activating Silent MembersHave you loved your lurkers today?

@suzi_quzi86

56.72% MORE ACTIVE MEMBERS 66.45% MORE COMMENTS 73.66% MORE POSTS

5 DAYS

@suzi_quzi86

@suzi_quzi86

@jtrondeau

Three reasons why people DON’T PARTICIPATE in community…

@jtrondeau

1. Information, not interaction

2. Get answers by browsing

3. Strong sense of community

1. NO PRACTICAL NEED

@suzi_quzi86

2. OBSERVING

1. Building up sense of community culture

2. Learning the rules 3. Jargon

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3. SOCIAL FEAR

1. Intimidated 2. Hesitant 3. Afraid of sounding

stupid, inexperienced

@suzi_quzi86

THE STRATEGY

@jtrondeau

1. Built BUZZ

- Asked for community input BEFORE the launch

- Getting ACTIVE MEMBER buy-in

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@suzi_quzi86

@suzi_quzi86

@suzi_quzi86

2. Pinned a post

- New members know what’s happening

- Active members got a reminder

- Inactive members knew what to expect

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3. Offered a sweepstakes

- #lurkersweek hashtag

@jtrondeau

4. Made a post a day…

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@suzi_quzi86

@suzi_quzi86

@suzi_quzi86

@suzi_quzi86

4. Congratulated participants

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THE RESULTS!

@suzi_quzi86

FULL CASE STUDY AT:

bit.ly/2cOWGUM

@suzi_quzi86

Thanks! Questions? Follow me on Twitter: @suzi_quzi86 Connect on LinkedIn: https://linkedin.com/in/suzihbarnes