Embed Size (px)
DESCRIPTION
This presentation will gear you up for finding, acquiring, and retaining the users you need to get your company off the ground and keep it growing. What You'll Learn: - Proven tactics for understanding your potential consumers and how to engage them - How to find and optimize the right channels for consumer acquisition - How to bring in new consumers on a shoestring or a $1M budget
Citation preview
presents
Ramp Up: B2C Acquisitions Marketing for Start-UpsChristine Fiske @fiskers
Hey gang. I’m Chris1ne
Hey gang. I’m Chris1ne
Hey gang. I’m Chris1ne
Finding your Customers (or…customers We’ll find them! And we’ll help them find US
Rule #1: Know Thy Customer
Do You Know Your Customers?
Do You Know Your Customers?
Do you think they’re just like you?
Get to Know Your Customers
Get to Know Your Customers
• Surveys
Get to Know Your Customers
• Surveys• Interviews
Get to Know Your Customers
• Surveys• Interviews• Focus Groups
Get to Know Your Customers
• Surveys• Interviews• Focus Groups• Grab them off the street!
Get to Know Your Customers
• Surveys• Interviews• Focus Groups• Grab them off the street!• Craig’s List
Get to Know Your Customers
• Surveys• Interviews• Focus Groups• Grab them off the street!• Craig’s List• Got Some Dough? Hire professional researchers, develop personas you can market against.
Get to Know Your Customers
• Surveys• Interviews• Focus Groups• Grab them off the street!• Craig’s List• Got Some Dough? Hire professional researchers, develop personas you can market against.
Get to Know Your Customers
• Surveys• Interviews• Focus Groups• Grab them off the street!• Craig’s List• Got Some Dough? Hire professional researchers, develop personas you can market against.
Get everyone in your organiza/on talking to customers…
Ready, Break! Teams of 2. Find someone you don’t know well.
1. Each person think of a product you love that’s not as common as an iPhone or Abercrombie and Fitch.
2. It could be anything like, a meal from your favorite restaurant, spor1ng equipment, or something related to a hobby of yours.
3. Write down the max you would be willing to pay, when you would use it, where you would buy it, and what’s most important to you about the product.
4. Don’t share your answers with your partner. 5. Now share the product with your partner, and your partner
has to guess your answers to #3.
Rule #2: Economics 101 and law of
Scarce Resources
Money Doesn’t Buy Love
Newsflash: It’s Cool to be Genuine
Newsflash: It’s Cool to be Genuine
MAKE. SOMETHING. HAPPEN. If I had to pick one piece of markeUng advice to give you, that would be it. Now. Make something happen now. Before you go home. Before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go to the edge, that edge you’ve been holding back from…and do it today. Without waiUng for the commiYee or your boss or the market. Just go.
-‐ Seth Godin, Whatcha Gonna Do With That Duck
Get Social. It’s FREE
You have just started to develop your
Are you running a paid search campaign?
Learn from paid media…
Listen…
Bake it In: Inbound/Social MarkeUng
Rule #3: Get CreaUve. But Measure
It’s an art, and a science
Managing your MarkeUng Mix is like Managing Mutual Funds
A note about CPC and LifeUme Value
Now You’ve Got them…
It’s been a pleasure. (at least while wri1ng this slide, that’s how I’m imagining the evening will have unfolded…)
Let me know how I can help.Chris1ne [email protected]
