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Presentatie voor 250 privite banking marketeers op 19 november
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Consumenten ende virtuele wereld
Banken 2.0
Vincent Everts november 2007
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Who isVincent Everts
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PCzapper white label video portals
CONTENTS
Web 1.0 Web 2.0 Online Marketing Communication 2.0 Social Networking Internet goes mobile Living room 2.0 What next?!
EXTRA’S
Web 2.0 explained RSS Explained Day of the Longtail Doritos Superbowl Google Streetview Viral Marketing (PP) Dell Sucks UPC High Definition Kryptonite Lock
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WEB 1.0
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Broadband penetration internet households
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• Youth trendsetters
• Elderly follow (fast)
• Professionalsnatural
Bron: Trendbox Internet Monitor 2006
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How do we spend our time?
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 26 min
Magazines: 4% 18 min
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More than two-thirds of Net users multi-task; nearly half sometimes listen to the radio while online
“Do you ever do any of the following while using the Internet / emailing at home?”
Base: Net usersSource: Forrester’s Consumer Technology Adoption Study, Q4 2005
11Base: EU-5 Net usersSource: Forrester’s Consumer Technology Adoption Study, Q4 2005
Net users in their teens and 20s are far more likely to multi-task
Age
“Do you ever do any of the following while using the Internet / emailing at home?”
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IMPACT ON BUSINESS
13FD: 08/11/06
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DELL Case
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NEWS
Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
9. Nrc.nl
10. MSN
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WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• Bloglines• Del.icio.us• Youtube• Hyves
WEB 2.0
RSS
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Track and trace!
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Wie o Wie
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4343
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Web 2.0 trend:
EVERYTHING IS ONLINE-
SOFTWARE AS A SERVICE
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Best WEB 2.0 software
• Social Bookmarkingdel.icio.us
• Web 2.0 Start PagesNetvibes
• Online To Do ListsVoo2do
• Peer Production Newsdigg
• Image Storage and SharingFlickr
• Web-Based Word ProcessingGoogle Docs
• Online CalendarsGoogle Calendar
• Project Mgt & Team CollaborationBaseCamp
• MindmappingMindmeister
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Salesforce, showing the way
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Web 2.0 trend:
MASHUPS
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Mashup
a web application that combines data and/or functionality from more than one source into a single integrated tool
Voorbeelden
• Populairst met Google Maps/Earth: 30.000 mashups
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Voorbeelden
• Mashups stap naar semantische web?
• Geotagging van foto’s• Google Maps populairst
(30.000 mash-ups)
Voorbeeld
• API: Google Maps• Bron: Architecture 2030 study on climate
change
Voorbeeld: Upcoming scrobbler
• API:Last.fm en upcoming.org
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Web 2.0 trend:
USER GENERATED CONTENT
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Web 2.0 trend:
CO-CREATION
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8484
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ONLINE MARKETING
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Online advertising spending is now growing at over 30% (dollars in billions)
Source: eMarketer, 2006
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Search Engine Marketing market
• $10 billion sales ($10), • Marketvalue 150b• 200 million/day• 50% market share
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Landing pages
• Prospect ‘lands’ on page after clicking on adProspect ‘lands’ on page after clicking on ad• Specific information about propositionSpecific information about proposition• Should cause prospect to Should cause prospect to actact
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Example landing page
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MARKETING 2.0
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Viral Marketing
• Low costs• Viral spread
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COMMUNICATIE 2.0
MSN
• NL: 5.8 mln actieve gebruikers
• WW: ± 400 mln
• NL < 20 jaar: 90% MSN
• 50 mln ‘gesprekken’ per dag
• Vergelijk: 90 mln telefoon…
Corporate IM
• 10% of business allows use of MSN
• Employess use it anyway(webmessenger.msn.com)
• IT-staff considers MSN dangerous. Just like they did with email…
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Communicatie 2.0
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HUISWERK
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SOCIAL NETWORKING
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INTERNET GOES MOBILE
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Mobile Internet
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Everything mobile
• Hyves• Nu.nl• Funda• YouTube• Mobile
payment• DAG
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iPhone met echte browser
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Google's Phone!Android
Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others
NOT!Nokia, Research in Motion, Microsoft, Apple
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New services: location, location, location
Mobile, Social, Location
Mobile, Social, Location
THE LIVING ROOMTV 2.0
TV anywhere, anytime, any place
TV verkopen Nederland TV verkopen Nederland
(100% schatting NL / basis GfK Panelmarket)
1,2 Mio
1,5 Mio
BOOM"Platte" TV
New kinds of television
• Digital TV• HD TV• Harddisk recorder / PVR• IP TV• Mobile TV• Web TV
PVR – personal video recorder
• 120% of USA households• Threat to big networks• Dutch advertising bureau (SPOT) says:
impact only 7%, “Don’t you worry”• SKY reports 60% skips commercials • NL: 55% PVR owners skips commercials
Penetratie harddisk recorders (voorspelling)2007 jaar van HDD recorder massapenetratie
Internet TV
• Streaming– Content providers– Semi-professional– Internet underground– Sharing– Personal
• Downloadable
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WHAT NEXT?!
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Innovate at 3 different levels
• One M2 around you• Within your organisation• With the outside world
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Media- en communicatie-uitgaven
• Mobiel: 5,7 mld (15 mln)
• Vaste tel: 2,7 mld (6,7 mln)
• Kranten: 1,5 mld (4.5 mln)
• TV (kabel): 1,4 mld (6,7 mln)
• Breedband: 1 mld (2,5 mln)
• Boeken: 1,3 mld
• Reclame: 4,5 mld.
• Per huishouden:– € 250 breedband– € 384 telefoon– € 180 televisie– € 200 krant
• Per persoon:– € 384 mobiel– € 30 boeken
Tijdbesteding vs reclame inkomsten
• Tijd online: 1,5 uur pp/per dag 120 mln uur/week 6 mld uur/jaarOnline reclame 400 mln/jaar Inkomsten per uur: 400/6.000 = € 0,07
• Tijd televisie: 3 uur per dag 250 mln uur/week
13 mld uur/jaarTotale reclamegelden 200(publiek) + 600(commercieel) = 800 mln/jaar Inkomsten per uur: 800/13.000 = € 0,06
Leestijd kranten: 26 min/dag 4.5x2=9 mln bereik 1,5 miljard uur/jaarKranten 750 miljoen advertentie Inkomsten per uur: 750/1500 = € 0,50
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