QR Codes for Bed and Breakfasts

©Forfeng Designs 2012

QR Codes for Lodging


QR (Quick Response) QR codes were invented

by Toyota to track vehicles during the

manufacturing process.


Why Use QR codes?

Brand Awareness

Drive Traffic to your website or social media

Deliver incentives for guest stays and guest retention


Image courtesy: http://blog.euservices.com


Image from:

http://www.youscan.me/help/

It’s neat but is it usable?

Image from:

http://www.blacknetgroup.com/how-

realtors-are-using-qr-codes/

Yes

No, Scan a QR

code while driving?


Test It! Useless if it doesn’t work at all



QR codes are very flexible for the user, Print at your inn on Avery labels

Scan the QR code for upcoming Special

Packages and a coupon for 25% OFF


Think about pointing the QR codes to other things besides your website.

• QR codes on print ads• QR codes to social media photo

albums (Facebook & Google Plus)• QR codes to Recipes• QR codes for specials, offers & packages• QR codes for discounts or special offers• Give your customers referral cards with a QR

code on which leads to a special friends and family rates page.


New Hampshire IS the place

to stay

Why? Scan the QR code and find

out why.


Think about placement and think about how people scan

New Hampshire B&Bs Rock

Front

Back


New Hampshire IS the place

to stay

Special Packages just for you!



To a mobile

friendly page



Scan for a discount


You need to give people a reason or

incentive to scan the code. “Visit our website” isn’t

enough of a hook


Tips


• Glossy materials tend to reflect a lot of light and can distort a QR code, as can textured papers.

• Remember to drive the links to a mobile friendly resource

• Some people don't know what QR codes are (even ones with cell phones), use the KISS principle, explain it a little if possible.

• Test your QR codes with multiple readers and devices.

• Make sure to use colors that create an effective contrast between the QR code and the background.

• Shorter URLs have less of a chance of coding error while being scanned

• Make sure the code is large enough to be scan-able, Test Test Test

• Text only QR codes are an option for those place w/out internetaccess


You can generate QR codes and MS tags with the Tag Manager, and

also track a number of consumer actions associated with the use of those 2D codes. http://tag.microsoft.com/


A few QR code generatorshttp://delivr.com/qr-code-generatorhttp://qrcode.kaywa.com/http://zxing.appspot.com/generator/http://www.qurify.com/en/

Favorites:http://kimtag.com/ (social hub http://www.likify.net/ (Generate FBLikes) http://qrdroid.com (mulitple options) http://www.socialqrcode.com/


Free Mobile Phone Emulators http://www.mobilemoxie.com/handset-emulators/phone-

emulator/

list of specific mobile emulators:

http://mobiforge.com/emulators/page/mobile-emulators


Thank You!

Business

QR Codes for Bed and Breakfasts