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Using Technology in today's BIARegional BIABC June 2010
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USING TECHNOLOGY IN ORGANIZATIONS
QASPER
Helping you provide more value
to your members.
WELCOME
Phones OFF please
Electronic copies of presentation provided
Washrooms
TODAY’S PRESENTATION
BIA 2.0 Challenges Social Media Tools to connect, communicate & engage Streamlining for efficiency
TODAY’S BIA
GOALS Support and promote members Enhance the business climate – retention,
attraction… Address social issues – clean and safe Beautification projects – streetscape… Special events
TODAY’S BIA
Tourism information centre Advertising agency Event planners Complaints department Janitor Security Liaison
CHALLENGES
Currently – How do you… Keep track of membership and contact
information Communicate and engage with your staff, the
board and your members Promote your members and the downtown
area Engage members, board and community
TODAY’S MANAGERS
Time starved Much of the day is reactive –
e-mails, phone calls, member/staff concerns
Taking on multi roles within the organization
Difficult to stay organized and on task
Need better tools/systems to succeed
SOCIAL MEDIA
Social Media in Perspective 77% of active online users read blogs (346 million
globally!) 32.7 hours per week is spent online vs. 16 hours per
week watching TV (average) 10 million people use Twitter each month 150 million people around the world actively use
Facebook (54.5 million per month) 7.7 million people use LinkedIn each month. 1 new
member signs up each second. 100 million videos are watched per day on YouTube Social networks are more popular than Email (Nielsen)
SOCIAL MEDIA
SOCIAL MEDIA
TECHNOLOGY SOLUTIONS
Social Media Tools
Twitter, Facebook, LinkedIn Hootsuite Ping.fm YouTube SlideShare AddThis
SMART SMS
HOOTSUITE Manage multiple Twitter accounts Manage multiple Facebook accounts Track how many people click thru links Pre-schedule your tweets
Visit
http://www.hootsuite.com
SMART SMS - advanced
PING.FM Post to multiple SMS services Pre-schedule your posts via HootSuite to
Ping.fm » multiple SMS services
Visit
http://www.ping.fm
YouTube
Getting StartedProject ideas: get inspired! I've got some great footage. Now what? Edit my video Optimize my video for YouTube Upload my video to YouTube Learn from others in the "How Do I..." forum Find community in the Creator's Corner forum
http://www.youtube.com/t/creators_corner
SHARING IS CARING
SlideShare Presentation sharing tool Increase SEO Upload and share your PowerPoint & Keynote presentations Word & PDF documents Professional videos Add audio to make a webinar
Visit
http://www.slideshare.com
SHARING IS CARING
AddThis Give your supporters the tools to promote you Share your website Share your blog Ability to track
Visit
http://www.addthis.com
STREAMLINING SYSTEMS
Currently…
Multiple lists – updating challenge (new businesses)
Multiple formats – Excel, Outlook, Access…
Multiple purposes – e-mail, mail outs…
Multiple locations – limited access, one computer
STREAMLINING SYSTEMS
Efficiency…
It all starts with contact information ONE contact database – members and contacts
Access to a central system for everyone
ONE system – multiple purposes
QASPER VALUE PROPOSITION
Qasper empowers organizations to better achieve their purpose through an online database enabling them to better connect, communicate and engage.
A SYSTEM TO CONNECT
Empower everyone in the
organization
All your information, secure in
one place
Easy to access
Staff, board members,
volunteers
A SYSTEM TO COMMUNICATE
Internally with your team, the board and your members
Externally with your partners, the community
A SYSTEM TO ENGAGE
Funding sources
Staff, Board and Members
Community
Qasper will…
Promote the organization more effectively Personalize the communication process Build stronger relationships with your members,
funding agencies, staff and volunteers Manage events and projects Maximize member and supporter loyalty and
satisfaction Coordinate everyone’s efforts through central
access and collaboration ... Work smarter through improved time and activity
management
How Qasper does it
Over 20 integrated tools to manage activities, marketing, promotions, events, projects and documents
Centralizing your database – efficient, organized Comprehensive ongoing history of your org Designed for organizations and small & medium-
size business Online system, secure, ready anytime, from
anywhere Very affordable, multi-user or single-price unlimited
user license
Connecting internally…
Internal chat online Document sharing, word processing
and collaboration Online “While you were out” Messaging Group calendaring Activity cloning and escalation Project Manager Online notice board
Communicate externally…
Central list of members and business contacts Email campaign and/or newsletter manager Scheduled notifications Auto phone dialling Drip Marketing Campaigns Built-in RSS feed, Twitter feeds Empower everyone to capture information from
external sources (e.g. social networks, internet search)
Engage
Online membership directory Web lead capture (newsletter sign up, online
contests) Live chat from your website Inbound call center/help desk Web registration (events) Social media tools
CONTACT US
Dalco Technologies Inc
Sean Lyons
Director, Business Development
250-870-9028 ext 2109
www.qasper.com
