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IBM UK 2012 Q4 Advertising Overview
© 2011 IBM Corporation2
Thought Leadership
© 2011 IBM Corporation
OO
HT
VO
nlin
eP
rint
3
Thought Leadership Q4 Messaging Plan
Paid Search Activity to Support all Campaigns
October November December
Changing
conventions
Changing
conventions
Forward Thinker
Analytics
Lookalikes/CEC/
Predictive Maintenance
CMOWatson
Split Second
CMOWatson
Cloud
© 2011 IBM Corporation4
Technology Leadership
© 2011 IBM Corporation
Onl
ine
Prin
t
5
LE Q4 Messaging Plan
Paid Search Activity to Support all Campaigns
EIS Phase 1(When Ready)
October November December
BAO Phase 1(When Ready)
Marine Max
BAO Phase 1(When Ready)
Marine Max
Cloud Phase 1(When Ready)
Bari
© 2011 IBM Corporation6
MM Q4 Messaging Plan
Paid Search Activity to Support all Campaigns
P
rin
tO
nli
ne
October November December
BAO(When Ready)
EIS Channel Cloud BAO
Vid
eo
s
(pre
ro
lls
)O
OH
(I
OD
)
2012 MSP
Noma BarMM Case Ref
Tasty Data
EIS Channel
Papa Gino’s Cloud (When Ready)
Rosenau
© 2011 IBM Corporation7
Offerings
© 2011 IBM Corporation
Off
eri
ng
s
ba
nn
ers
&
lan
din
g p
ag
e
8
Mid Market Q4 Messaging Plan
Paid Search Activity to Support all Campaigns
October November December
Sterling Connect(When Ready)
SmartCloud Enterprise
Storwize
Tivoli Endpoint Manager
© 2011 IBM Corporation
Onl
ine
Prin
t
9
Intel Q4 Messaging Plan
Paid Search Activity to Support all Campaigns
PureFlex
October November December
ES System x
“Flexibility”
PureFlex
ES System x
“Flexibility”
ES Channel
ES Channel
© 2011 IBM Corporation10