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October 21, 2014Prepared by Patrick & Stephen Bennett
Q4 2014
“Authenticity is the
holy grail
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”Mike Hale
The New York Times
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• Launched officially March 1, 2010
• The brainchild of Steve and Patrick Bennett, two brothers born-and-raised on St. Croix, USVI to parents from Trinidad & Tobago
• Based in Brooklyn, New York (Patrick) and Fort Lauderdale, Florida (Steve)
• Personally travelled to more than 50 Caribbean destinations in our first 4 years
• Expert source contributors to editorial and social media initiatives for AFAR Magazine, The Sunday Times Travel Magazine (UK), About.com, Crave Travel (UK), Thrilllist.com, LargeUp.com, CheapCaribbean.com, New York Daily News, and LuxuryLink.com.
Some facts:
Mission StatementUncommon Caribbean’s goal is to reshape the conversation
around Caribbean travel and tourism away from one-size-fits-all
cruises and all-inclusives by providing the authentic voice of
Caribbean travel inspiration — guiding a new generation of travelers
to experience the one-of-a-kind people, cultures, and perspectives
of the region seldom featured in traditional travel guides.
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Editorial Direction• Explore from the inside, out • Present first-hand, credentialed experiences • Promote cultural immersion • Offer the unexpected • Be unafraid to fail • Be genuine, real, authentic • Promote connection • Search for the uncommon • Stay open to learning
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Uncommon Caribbean delivers:
6*According to Quantcast.com data **According to Facebook survey
Who Readers are wealthy (23% earn $100,000+), young (22% are in the 25-34 age group) and highly educated (18% finished grad school)*
Why Readers are lovers of everything Caribbean. Most plan to visit the Caribbean at least once per year, with over 55% planning to visit 3 islands or more during the coming year.**
How By partnering exclusively with brands who align with our vision and weaving them seamlessly into the experience, we communicate in an authentic voice unavailable in any mainstream travel media outlet.
GOOGLE PAGERANK
4PAGEVIEWS
69,790UNIQUE VISITORS
35,472LIKES
36,858IMPRESSIONS
1,200,000REACH
557,700FOLLOWERS
7,034IMPRESSIONS
1,798,349REACH
497,840CLICK RATE
3.3%OPEN RATE
17.7%SUBSCRIBERS
2,318FOLLOWERS
2,649IMPRESSIONS
189,960REACH
81,510
By the numbers: 2014 monthly averages
1.1 Million Caribbean travel enthusiasts every month.
Thank YouAll of us at Uncommon Caribbean look forward to working closely with you to expose your product or destination to our rapidly expanding fan base of Caribbean travel enthusiasts. To take the next step, simply contact us via email as follows:
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Steve Bennett [email protected]
Patrick Bennett [email protected]
