PRESENTED BY-

MANISHKUMAR

PGDM-3

C24

PUNE INSTITUTE OF BUSINESS MANAGEMENT

KOUTONS TEXTILE

SECTOR DETAIL

IN WORLD ECONOMY- 6% of world trade . 8% of world trade in manufactured goods. .IN INDIAN ECONOMY- 14 per cent to industrial production.4 per cent to the country’s gross domestic

product (GDP).

GROWTH & DEGROWTH OBSERBED

Historical Growth-During pre-liberalization period was 8.09

percent. From 2007-2008 to 2011-12 average rate is

2.53 percent per annum .

Historical growth in Textile sector.

textileothers

Source: Calculated from ASI data

GROWTH&DEGROWTH OBSERVED

Projected Growth-Upcoming 5 year its GDP contribution is

expected grow from 4 percent to 8 percent.

2009-13 2013-180%1%2%3%4%5%6%7%8%

expected growth

Source: Calculated from ASI data

GROWTH DRIVERS

Consumer need and preferences.Brand conscious person.High and middle income groups.

TOP PLAYERS IN SECTOR

INDIAN COMPANIES-Page industriesArvindBombay rayon fashionRupa & co.Raymond

Source: Calculated from ASI data

REASONS FOR GROWTH OBSERVERD IN THE SECTOR.

People are becoming brand conscious. Fashion are changing rapidly.People have become more conscious about

their appreal.Huge competition.Growth in income.

Porter’s Five Forces Model

Source: Calculated from ASI data

COMPANY

INFORMATION

Mission and Vision

Mission- Its main focus is to manufacturing and distribution.

Vision- Its vision is to provide superior brand in affordable price.

History and Milestones

History- The company started its journey in 1990

when D P S Kohli and his brother-in-law B S Sawheny set up Charlie Jeans.

In 1998 the company launched the brand Koutons and in 2002 it launched its first exclusive Koutons brand outlet.

In the same year, the company changed its name to Koutons Retail India.

It has a network of more than 1420 outlets across India.

Continued……………………………………………….

Milestones-• “Most Admired Fashion Group” at Images

Fashion Awards 2008 held in Mumbai.• Honoured with “Brand of the Year Casual

Award” by Clothing Manufacturers Association.

• The prestigious “Chain Store of the Year” Award at the National Awards for the excellence in Apparel business organized by CMAI.

PROMOTERS OF COMPANY

The Company was incorporated with the main object inter alia to take over the existing partnership firm, M/s. Charlie Creations which had Mr. BS Sawhney and Ms. Amarjit Kaur as partners (the Firm), along with all its assets and liabilities.

Revenue of the company-32.6964 ( USD in Millions )

(source-http//www.shine.com)

Continued……………………………………………

Target Market- The focus market for our “Koutons” brand is the male population from 22 to 45 years of age, living in metros.

Continued ……………………………………………

Product/Services Profile- (Source-http://www.sebi.gov.in/dp/koutonsdraft.pdf)

ORGANISATION STRUCTURE

MARKETING STRATEGY OF COMPANY

Increase geographic penetration by spreading the network .

Enhancing manufacturing capacities.Target the growing segments.Strengthen the competitive position .Further improving our cost structure.Pursuing potential strategic acquisitions

to complement our existing brand portfolio.

4P’s of Marketing

Product- Lighted jeans. Latest fashion.Price- Affordable price –mainly high income

groups.Promotion- Advertisement- banners , pamphlets. Sponsors – functions in college.Place- Metro cities.

SWOT analysis

Strengths- In increasing level of R&D and innovation;End uses which is an asset;Better financial ratios;

Opportunity-quick growth in textile consumption per

capita worldwide and especially in China, India and Brazil.

Weaknesses:  small and medium-sized companies with

limited capacity for investment; more difficult access to credit;lack of attractiveness of the textile industry

for young graduates;

Threats: scarcity of raw materials and increasing

prices; growing pressure on prices, particularly on

mature markets;increasing risk of copies;

THANK YOU