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http://ITSalesSecrets.com SUMMARY SLIDES: How do you protect your IT sales leads? Learn why smart lead nurturing and content marketing are so vital to engaging with qualified IT sales leads. Copyright (C) SP Home Run Inc.
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SPHomeRun.com
Protect Your
IT Sales Leads
with Smarter
Lead Nurturing Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Source: iStockphoto
SPHomeRun.com
“Thanks, But I’m
Not Ready to Buy
Yet.”
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How Often Do You
Hear Some Variation
of That Response
From Your IT Sales
Leads?
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Adjust to Your
Sales Cycle
Length
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For Sales Staff
at VARs,
IT Consultancies,
and Managed
Service Providers
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There’s Generally
a Sales Cycle of
3-12 Months
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Of Course, Your
Mileage May Vary
Depending on Your
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But What Can You
Do Proactively to
Protect Your
Hard-earned
IT Sales Leads,
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So That When
They’re Ready to
Buy,
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These Leads Don’t
End Up Going to
Your Most Feared
Competitor?
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It’s Critical to Stay
in Touch with
Prospective
Clients, in a
Value-added Way,
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Over an Extended
Period of Time
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This Done by
Sharing Highly-
relevant, Highly-
Valuable Content
and Information:
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The Goal is for
Lead Nurturing
Content Drive
More Engagement
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And Move the
Decision Maker
Through the
Various Stages of
the Sales Cycle
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Any Time You
Have a Sales
Cycle that's
Anything But an
Impulse Buy
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You Definitely
Need to Stay Top
of Mind With Lead
Nurturing
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What’s Been Your
Experience With
Using Various
Forms of Lead
Nurturing
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And Content
Marketing to Keep
Qualified Leads
Engaged?
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Please Share
Your Thoughts in
the Comments
Area Below
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Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Source: iStockphoto
Recommended Reading:
Seven IT Sales Secrets
Download this
Free Special Report Now at
ITSalesSecrets.com
