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Promotional Calendar for B2B & B2C Small Businesses

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I hope this promotional calendar of common American events serves as a source of inspiration when brainstorming ideas to expand your promotional reach to your target audience whether you provide a product, service or both.

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Page 1: Promotional Calendar for B2B & B2C Small Businesses

B2B / B2CPromotional

Calendar

SPRINGWIN

TER

SUMMERAUTUMN

OCT

SEPT

AUG

JULY

JUN

E

MAY

APR

MAR

FEB

JAN

DEC

NOV

● Mardi Gras

● Cinco de Mayo

● Halloween

● BABY BIRTH PEAK

● C

olle

ge

Gra

duat

ion

● K

waa

nza

● WEDDING

PEAK

● Quinceaneros● Bar Mitzvah

● Bat Mitzvah

● High School &

College

Graduations

● Easter

● Independence Day

● Juneteenth

● Sweet SixteenBirthday

● Birthday Milestones: 1st, 18th, 21st. 40th,

50th, 100th

● Th

anks

givin

g

● Ramadan

● C

hris

tmas

● H

anuk

kah

PROMOTIONAL CALENDAR FOR COMPANIES PROVIDING B2B & B2C PRODUCTS & SERVICES IN AMERICA

● St. Patrick’s Day

● Ne

w Ye

ar’s

Day

● Passover

● Su

perb

owl

● Chinese New Year

● Class Reunions

● Wedding Anniversaries

● Political Election Party

●Baptism

● First Communion

● It’s a Boy!Baby Shower

● It’s a Girl!Baby Shower

● Bridal Shower

● Weddings ● Rosh Hashanah

● El

ectio

n Da

y

● Black History

Month

● Luau

● Housewarming/House Blessing

YEAR-ROUND

1st quart

er

4th quart

er3rd quarter

2 nd quarter

● Back to

School

● Labor Day

● Spring Break

● Summer Vacation

● Valentine’s Day

● Industry Banquets & Awards

● Bl

ack

Frid

ay

● Mother’s Day ● Father’s D

ay

●Confirmation

●Memorial Services

●Lock-Ins

●Album Release Parties

●Retirement Parties

●Initiation Celebrations

●Book Signings

●New Product/Service Launch

Parties●Engagement

Party

●Ribbon CuttingCeremonies

© Copyright 2011. Alicia Butler Pierre. Twitter: @EfficiencyEngr SlideShare: PromotionQueen LinkedIn: aliciabutlerpierre

I created this diagram to serve as a source of inspiration for small businesses and individuals seeking new and creative ways to promote their products and/or services. It includes common American personal and professional holidays, events, milestones

and rites of passage. Note that dates of some monthly holidays will vary from year to year.

●Bachelor Party

●Sorority Events

●Fraternity Events

●Going Away Party

●Fundraising Events

●Conferences

●Workshops●Trade Shows

●Product Demonstrations

● Sporting Events

● M

LK D

ay

● Administrative

Professionals’ Day

● Mem

orial Day

● Yom Kippur

● Ve

tera

n’s

Day

● Passover