Spreading the Word

Project Plan for Creating a

Promotional Video for Small

Business STL ICE

Project Goals

Short-term: To create a 3-5 minute promotional

video for STL ICE that features the ice as art

Long-term: To increase visibility and sales To differentiate STL ICE as “artistic” in

the ice-carving field

Objectives

Determine the content of the video. Research and hire a videographer to

shoot and edit the film. Discuss content, procedure, location,

and availability with the videographer. Shoot and edit the film in a two month

period.

Content of Video

Introduction to Ice Carving Introduction of Sean Leahy, owner and head

carver and STL ICE Scenes of Sean carving in his studio Testimonial-style scenes of Sean describing

his product and vision Shots of different types of products Contact information Use of STL ICE logo throughout

Work Breakdown Schedule [condensed]

1. Pre-Production 1.1 Determine the subject matter, i.e. vocal content,

sculptures to carve/film, and final vision 1.2 Determine location, i.e. the interview and carving sets 1.3 Select videographers, i.e. survey potential

contenders, develop short list, evaluate list, and select 1.4 Compile necessary equipment 2. Production, i.e. film action/carving shots and the

studio, and interview Sean 3. Post-Production, i.e. videographer edits footage and/or

refilms until Sean signs off on the final version

Gantt Chart (Schedule)

1. Pre-Production1.1 Determine the subject matter XXXXX XXXXX

1.1.1 Determine vocal content XXXX XXXXX

1.1.2 Decide which sculptures to carve/film XXX XXXXX

1.1.3 Decide vision of final product XX XXXXX

1.2 Determine location XXXXX

1.2.1 Produce an interview set in the studio XXXX

1.2.2 Produce a carving set in the studio XXXX

1.3 Select videographers1.3.1 Survey potential videographers XX

1.3.2 Develop short list of contenders X X

1.3.3 Evaluate each contender XXXX

1.3.4 Select videographer X

1.4 Compile necessary equipment XXX

2. Production2.1 Film action/carving shots XXX XX

2.2 Film the studio XXX XX

2.3 Film client testimonial style XXX XX

3. Post-Production3.1 Videographer edits footage XXX XX

3.2 Review film with videographer X

3.3 Determine if more film is necessary X

3.3.1 Film action/carving shots XXXXX

3.3.2 Film the studio XXXXX

3.3.3 Film client testimonial style XXXXX

3.4 Videographer edits footage XXX XXXXX

3.5 Review new version to make necessary changes X

3.6 Client sign-off X

Task Oct1-2 5-9 12-16 19-23 26

Sept14-18 21-25 28-30

BudgetVideo Production Cost Estimate/Budget Total1. Pre-Production 995.00$ Includes time of STL ICE for determining subject matter, developing sets, selecting videographer as well as the resources of compiling necessary equipment

2. Production 432.00$ Includes the time of STL ICE for filming the interviews, carvings, and studio as well as the videographer fee

3. Post-Production 973.00$ Includes time and resources videographer for editing and reshooting, if necessary

Total 2,400.00$

Risk Mitigation and ManagementRisk Probability/Impact Prevention

Videographer cancels low/highInclude a cancellation policy in the contract/Build rapport with the second and third choice videographers

STL Ice is too busy to meet the filming demands low/high

Schedule time into the workday to film/choose to film sculptures that are also client purchases

The filming takes longer than expected high/low Build extra days to shoot into the schedule

The footage does not work well for the purpose of the video high/high Build extra days to shoot and edit into the schedule

The videographer's equipment breaks low/high

Request he/she to check all equipment prior to shoots/request any extra supplies and/or back-up equipment is brought to the shoots

The videographer's equipment does not function in the cold high/high

Request the videographer to check to see if the equipment will function in the cold prior to shooting:if it does not, build extra time into schedule to shoot the carving scenes in shorter shoots

Sean Leahy/videographer ends up being sick the day of the shoot/s low/high Build extra time into the schedule for any sick days

The ice carving equipment malfunctions or breaks low/high

Check all equipment the day prior to shooting/have extra blades, chisels, cords, etc. handy in case something breaks

The videographer is taking too long to edit/holds the final project "ransom" high/high

Include a deadline policy in the contract that holds the videographer responsible for any overages, i.e. a 5% early finish bonus or 1.5% per day late fee

Communication Plan

Week 1: Determine dates to film/begin filming Week 2: Videographer begins reviewing the film

and editing the footage/contacts Sean to review rough draft and/or determine if more footage is needed/set up dates for Week 3

Week 3: Editing continues/filming concludes/videographer and Sean review second draft at end of Week 3

Week 4: Videographer makes final changes/ Sean signs off on final draft

STL ICE and videographer touch base a minimum of two times per week

Key Resources NeededTask Resources Needed1. Pre-ProductionDecide vision of final product SeanProduce an interview set in the studio Curtain/hanging rod/ chairProduce a carving set in the studio Carving tableSelect videographer Sean

Compile necessary equipment

ice carving equipment (chisels, chainsaw, diegrinder, ice, aluminum, iron, extension cords, snow boots and pants, gloves, safety glasses, apron)/templates for the design

2. Production

Filming

videographer/equipment (vendor provides all necessary filming equipment including camera, tape, lights, mics, cords, tripods)/Sean and studio set

3. Post-Production

Videographer edits footage videographer/editing equipment/footageFinal Draft Approval Sean

Close-Out Plan

Work with videographer to get final draft of project

View and sign off on final video Pay videographer outstanding balance Post video to STL ICE’s website and/or

social networking sites Evaluate if promotional video worked by

keeping track of new customers and/or sales

Evaluation Plan: 4 Components

End Result: Did the end product meet expectations? List reasons why or why not.

Schedule: Did the project stay on schedule? List reasons why or why not. Budget: Did the project stay within budget? List reasons why or why not.

Vendor Relationship: Would you work with the vendor again? List reasons why or why not.

Spreading the Word

Thank you for your time and consideration.