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Tips on planning a winning video for the You're Hired competition.
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The Competition Your challenge: Make 3-5 minute TV advert for employers
on why they should hire an English student
Your judge: Liz Warner – the woman behind Big Brother, Grand Designs, Location Location Location and other TV shows
Your reward: the winning individual or pair will get work experience at Liz Warner’s TV production company Betty TV
How to win: Make a compelling case for how the skills and experiences gained
through an English degree can be transferred usefully to the workplace.
Creativity of content and visuals. Reaching the target audience effectively.
Treatment
Give some thought to these elements before you start filming.
The message (the audience)The plot The charactersThe styleTechnical considerations
Message - Slogan
How refreshing! How English!
Cheat’s tip, use: http://thesurrealist.co.uk/slogan.cgi?word=english
What is the one thing people will remember from your video?
Storyboard
http://www.flickr.com/photos/adactio/326264479/
24 seconds is too long…
Plan to include a few different shots on your storyboard. As you can see from this eye-tracking study, people’s attention will wander from a fixed shot.
http://www.useit.com/alertbox/video.html
Shots - ideas Presenter Interview Relevant action shots – e.g. a person at work Irrelevant action shots – e.g. close-up of coffee mug Walking to the location Close-ups – face, hands, details Cartoons Stills Puppets Noddies? Cats??
Technical ConsiderationsEquipment
Digital camera, mobile phone, ipod, webcam…
Test first – focus, range, image quality, stability, file format, camera orientation, sound. These can be hard to correct later.
Lighting You need lots of light for these
small portable cameras Outdoors in the daytime is good
for bright, flattering, diffuse light
Sound Proximity to mic – what can it
pick up? Outdoors bad for background
noise…
ContinuityIf you find you are missing a section
or need to re-film a bit, it can be difficult to match the lighting and background Take plenty of shots Repeat shots Take filler shots while on
location
Setting Avoid busy backgrounds
The legal bit
People Ensure individuals visible in the video
have given permission to be included and put on the web (keep email agreements?). Use release forms?
Copyright Be cautious about using images, music
or film clips you find – all have inherent copyright restrictions.
Make your own. Search Creative Commons
http://search.creativecommons.org/
Location Ask permission Do you need a permit?
RecordDirect from your mobile
http://www.youtube.com/mobile Via app, or mobile web on m.youtube.com
Webcam, digital camera, iPod, video camera Windows Media Video(.AVI) .3GP (mobile phones) .WMV (windows) .MOV (mac/iPod) .MP4 (iPod/PSP) .MPEG .FLV (Adobe Flash) .MKV (h.264)
Upload and edit
Upload to YouTube http://www.google.com/support/youtube/bin/answer.py?hl=en-uk&answer=57924
Edit on YouTube http://www.youtube.com/editor
• My Videos
Alternatives and extras
Editing Video hosting
On your computer Apple iMovie Windows Movie Maker
Online, free editors JayCut
http://jaycut.com/ (VideoToolBox
http://www.videotoolbox.com/ )
Music editing Audacity
http://audacity.sourceforge.net/
Vimeo http://www.vimeo.com
Add subtitles
Overstream http://www.overstream.net/
Helen [email protected]@helencurry
