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5.30 – 5.40 pm
Welcome and Presentation of the EACD
5.40 – 6.00 pm
“Coopetition”– The Challenge Between Shareholders and ClientsMaria Antónia Saldanha will speak about how the clever combination of cooperation and competition has promoted efficiency and innovation in the Portuguese payments system.
6.00 – 6.20 pm
Listed Companies Communication: Identity and ImageListed companies have to observe a set of mandatory laws, particularly in terms of disclosure information. José Quintela will speak about inte-grating financial communication within the company’s communications framework and strategy.
6.20 – 6.40 pm
What Are You Talking About?Rita Maltez will discuss shareholders’ information rights, board’s infor-mation duties, both from legal and practical communications perspec-tives, with a focus on current privatisation processes in Portugal.
6.40 – 6.50 pm Break
6.50 – 7.10 pm
Communication in the Financial Sector: 10 Rules to be Followed?Cristina Dias Neves will examine communications and media relations concerns, with a primary focus on the financial sector. She will discuss the contemporary challenges of the era of social media and the more traditionally examined topics of earlier decades, such as how people connect emotionally and build alliances based on trust and fairness.
7.10 – 7.40 pm
Concluding Discussion: “Financial Communications: Rebuilding Trust and Confidence”Moderated by Rui Martins, EACD Regional Coordinator for Portugal
7.40 – 8.30 pm
Get-TogetherWhen the discussion is over and all your questions have been answered, there will be the opportunity to relax and enjoy refreshments, network with your peers from across the region and discuss the day’s events.
T H E E A C D R E G I O N A L D E B A T E S 2 0 1 1
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LATVIA I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
L I S B O N / P O R T U G A L
S C H E D U L E
N O V E M B E R 9 , 2 0 1 1 • 5 . 3 0 P M • H O T E L A L T I S
P A R T N E R S P O N S O R H O S T S / V E N U E
www.eacd-online.eu
Hotel AltisRua Castilho, 111269-072 Lisbon
Financial Communications: Rebuilding Trust and Con�dence
Maria Antónia SaldanhaCommunication & Image ManagerSIBS
Maria Antonia Saldanha has been Com-
munications & Image Manager at SIBS
SGPS since 2007. She is also the PR ad-
visor of Vitor Bento, CEO of SIBS SGPS.
Since this January, she has advised the
SOS Children’s Villages-Portugal on mat-
ters related to PR and communications.
Ms Saldanha completed her studies at
the University Lusiada of Lisbon and has
also taken courses at SEBRAE, INP, Insti-
tute Nova Forum of the faculty of Econo-
mics of the New University of Lisbon and
the Portuguese Catholic University.
Cristina Dias NevesHead of CommunicationsBanco Santander Totta
Communications Director of Bank
Santander Totta since 2006, Cristina
Dias Neves is the bank’s spokesperson
and is responsible for external commu-
nications. After studying Political and
Communication Sciences, she gained
professional experience as a journalist,
and contributed to several publications,
including Fortunas & Negócios and
Meios & Publicidade. Prior to her current
job, Ms Dias Neves advised some of the
largest companies of the PSI-20, while
at the communication consulting firm,
João Líbano Monteiro & Associados.
José Quintela Managing PartnerQuintela & Reis Consultants
José Quintela is a partner at Quintela &
Reis Consultants. He is also a lecturer
on Public Relations, Media Relations,
and Financial Communication at the
INP (Institute of New Professions) and
the IGB (Institute of Management). Mr
Quintela holds a DEA (Master of Ad-
vanced Studies) and is currently earning
a PhD with a financial focus on organi-
satonal communications. He has a wide
range of PR experience and is the author
of scientific and technical papers and
the book, Transparency on PSI-20 Listed
Companies Websites.
Rita Maltez PartnerPares Advogados
Rita Maltez is a Partner at the law firm,
Pares Advogados. Her areas of experise
are M&A, both at the national and inter-
national level, as well as advising boards
in governance matters, and structuring
governance models. Ms Maltez is also a
professor of Corporate Governance for a
post-graduate course, a member of the
Portuguese and European Institutes of
Corporate Governance, a Board Mem-
ber of the Association of Law Firms of
Portugal (ASAP) and the author of a blog
(www.governodassociedades.word-
press.com).
A B O U T T H E R E G I O N A L D E B A T E S
Having already hosted more than 85 events in capital cities across Europe since March 2008, the EACD Regional Debates place the communications profession in both a pan-European and regional context. These regional forums bring together EACD members to network and connect while further promoting the EACD’s vi-sion, and give communicators the opportunity to learn from one another’s ideas and experiences.
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Please register by the 8th of November, 2011
by fax or by email to [email protected].
RE G IS T R AT IONF a x +32 ( 0 ) 2 219 22 92
European Association of Communication Directors (EACD) 37, Square de Meeûs B-1000 Brussels Tel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92 [email protected] www.eacd-online.eu
T H E E A C D R E G I O N A L D E B A T E S 2 0 1 1
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LATVIA I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
L I S B O N / P O R T U G A L
N O V E M B E R 9 , 2 0 1 1 • 5 . 3 0 P M • H O T E L A L T I S
Financial Communications: Rebuilding Trust and Con�dence
