SUMMIT PROGRAM

Researched and Produced by:

www.packaging-event.com

55

DAY 1, 26th March 2013

REGISTRATION AND BREAKFAST

CHAIRPERSON’S WELCOME ADDRESS

Shirley Brady Editor-in-Chief brandchannel

CO-CHAIR

Linda Casey Editor-in-Chief Package Design

KEYNOTE PRESENTATION

Packaging Innovation for Driving Market Growth

❍ Drivers behind Tropicana's new recyclable container and the Gatorade G-Series 

❍ Redesigning existing product lines and introducing new products to consumers

❍ Responding to consumer patterns and behavior to develop effective packaging

❍ Strategies for working with R&D, packaging and marketing groups to launch new packaging

Denise Lefebvre VP, Global Beverage Packaging PepsiCo

CASE STUDY

Packaging that Connects with the Consumer at the Moment of Truth - A Toy Aisle Case Study

❍ Assessing creative tensions that arise between line branding and item marketing

❍ Overcoming the challenge of creative packaging for a dual audience - child and parent

❍ Emotionally connecting with consumers through storytelling and an effective window-box for products

❍ How bringing the play experience to the package with a "Try-Me" can seal the deal

Chris Down VP, Global Creative, Toys and Packaging Mattel

ONE-TO-ONE BUSINESS MEETINGS, NETWORKING AND REFRESHMENTS

INNOVATION

Capitalizing on the Bio-Based Boom: Making it Easier for Consumers to Go Green

❍ Creating a framework to drive revolutionary green packaging innovations

❍ Improving product lifecycles and finding ways to be more environmentally friendly

❍ Optimizing the supply chain to bring consumers better packaging, faster and at a lower cost

❍ Moving beyond bio-based mushroom and renewable bamboo packaging

Oliver Campbell Director, Procurement, Packaging and Packaging Engineering Dell

REDUCING COSTS

Improving Manufacturing and Supply Chain Efficiency through Packaging Engineering,

Material Science and Logistics

❍ Designing to value - building new packaging designs and benchmarking pack functions

❍ Using technology and space in streamlining packaging through design and raw materials

❍ Optimizing materials using design platforms

❍ Improving speed to market at the right cost and quality

❍ Assessing digital technologies, flexibility-enhancing automation solutions and intelligent materials to propel innovation

Sriman Banerjee Head, Packaging Development, Global Wellness Category GlaxoSmithKline

07:15-08:15

08:15-08:20

08:20-08:55

08:55-09:30

09:30-11:15

11:15-11:50

INTERACTIVE WORKSHOP

Developing Insight-Driven Packaging Concepts for the Rising Tide of E-Commerce

Purchases

❍ Is your packaging optimized for the 25% increase in CPG purchases to-be made online

in 2016?

❍ Preparing for the enormous evolution of marketing communication via packaging

❍ How can your packaging increase awareness and drive purchase in these new hybrid retail channels?

❍ What are the emerging consumer shopping behaviors?

❍ How should your packaging design teams respond to market changes?

Steve Kazanjian VP, Global Creative MeadWestvaco

INTERACTIVE WORKSHOP

Driving Corporate Sustainability and Value Chain Efficiency with Returnable Assets -

Solutions with a Strong ROI

❍ Reducing CO2 equivalents and labor costs while reducing packaging costs

❍ Increasing sales and saleable products through packaging choice

❍ Making informed decisions with lifecycle assessment

❍ Building a true ROI analysis including cost per trip and beyond

Jerry Koefelda Senior Director, New Product Commercialization Rehrig Pacific Company

LUNCH AND INFORMAL NETWORKING

KEYNOTE PRESENTATION

Examining the Engineering Feats and Manufacturing Partnerships to Achieve 4 Million Unique Bottles

❍ How Absolut is redefining personalized packaging and creating unique brand experiences for each customer

❍ Identifying key drivers to create and launch Absolut Unique

❍ Overcoming inventive challenges and managing the manufacturing process

❍ Using a decorating approach to favor chance over consistency

Eric Näf Director, Packaging Development Pernod Ricard - The Absolut Company

INNOVATION

Consumer Driven Innovation – Taking a Holistic Approach to Package Design   

  ❍ Understanding consumer and retailer needs before designing the package

❍ Bringing together the realities of the supply chain into design

❍ Unlocking creativity for packaging innovation while reducing packaging waste

❍ Redesigning packaging to optimize shelf space and stand out against your competitors

Guido Schmitz Head, Packaging and Technology Innovation, Global R&D Bayer HealthCare

REDUCING COSTS

Looking Beyond Labor in Emerging Markets for Cost Effective Packaging Solutions

❍ Best practices in establishing packaging units in BRIC countries

❍ Identifying which regions to outsource to

❍ What are the benefits of keeping R&D in Europe and America?

❍ Managing quality across multiple locations

Glenn Ventrell Former Senior Director, R&D Packaging and Customer Innovation Quaker Oats Company

INTERACTIVE WORKSHOP

Advancing Enterprise-Wide Sustainability Goals through Best Practices and Advanced

Technologies

Balancing the pressures of extended producer responsibility with workable end of life solutions

Analyzing lifecycle and material recyclability

Examining innovative recycling and conversion technologies

Delivering bottom-line results with customized recycling and waste management systems

Meeting complex business and regulatory needs

INTERACTIVE WORKSHOP

Assessing the Paradigms of Sustainability and Examining Responsible Packaging

Solutions

❍ Addressing misconceptions that packaging must be "light weighted" to be sustainable

❍ Designing responsible vs. sustainable packaging systems - reconsidering materials reduction

❍ Understanding that appropriate packaging is essential to goods conservation and environmentalism

❍ Assessing international standards for developing sustainable package systems

11:50-12:25

12:25-13:40

13:40-14:15

14:15-14:50

14:50-15:25

Susan Robinson Federal Public Affairs Director Waste Management

Patrick Nolan President DDL

ONE-TO-ONE BUSINESS MEETINGS, NETWORKING AND REFRESHMENTS

PLENARY

Selecting the Right Ingredients and Packaging - Assessing Product Lifecycle and Material Recyclability

❍ What is the source of your product ingredients and packaging materials?

❍ Recognizing the interdependence of environmental, social and economic advances in the industry

❍ Comparing the principles of sustainable food production with consumer packaging needs

❍ Examining the role of packaging to ensure narrative continuity with the product inside the package

❍ What does the package say about the marketed or consumed product?

IN PARTNERSHIP WITH: 

 

Barton Seaver Director, Healthy and Sustainable Food Program, Center for Health and the Global Environment; Chef, Author and National Geographic Fellow Harvard School of Public Health

   

LEADING RESEARCH

Gaining Market Shares by Designing the Right Sensory Mix from Content to Packaging

❍ Attracting your target market with the right color and shape of packaging

❍ Engaging consumers in 3 seconds by creating calculated sensory interactions

❍ Examining how physiology can help you understand and predict consumers' behavior

❍ Applying the Hormonal Quotient (HQ) to design the Right Sensory Mix in every local market

Diana Derval President, Research Director and Author - Edison Awards 2013 Nominee DervalResearch

CHAIRPERSON'S CLOSING REMARKS

Shirley Brady Editor-in-Chief brandchannel

WELCOME DRINKS RECEPTION

15:25-16:45

16:45-17:20

17:20-17:55

17:55-18:00

18:00-19:00

DAY 2, 27th March 2013

REGISTRATION AND BREAKFAST

CHAIRPERSON'S WELCOME ADDRESS

Shirley Brady Editor-in-Chief brandchannel

CO-CHAIR

Linda Casey Editor-in-Chief Package Design

KEYNOTE PRESENTATION

Reshaping Packaging Sourcing to Leverage Lean and Six Sigma Concepts with the Supply Base

❍ How lean has played a key part in achieving best-in-class productivity

❍ Implementing continuous improvement plans to deliver real cost benefits

❍ Transferring knowledge and improvement into focused action plans

❍ Redefining our packaging sourcing process to maximize savings

❍ Capitalizing on the benefits of procurement, value engineering, R&D and manufacturing partnerships

Nils Lommerin EVP and Chief Operations Officer Del Monte Foods

GREEN INNOVATION

PlantBottle, Coca-Cola’s Journey Towards a Bio-Derived Beverage Bottle

❍ Drivers behind the sustainable packaging strategy at The Coca-Cola Company

❍ Why specifically PlantBottle? How was it developed?

❍ How sustainable is the supply chain?

❍ Understanding how consumers responded to the packaging

❍ Future outlook - water management programs and new sustainability commitments

Bruce Karas VP, Environment and Sustainability The Coca-Cola Company

INTERACTIVE WORKSHOP

Making Packaging Strategy and Creativity a Priority in the New Age of Consumption

  ❍ Understanding we are not designing for consumers or targets, but people

❍ Illustrating the power of foresight and creating robust strategies for success

❍ Demonstrating that it's all about impact and creating meaningful connections

❍ Remembering sustainability and how to take advantage of this complex opportunity

Ronald deVlam CEO and Global Managing Partner Webb deVlam

INTERACTIVE WORKSHOP

Capitalizing on the Benefits of a Water Soluble Edible Delivery System

❍ Case study - Vivos Edible Delivery System

❍ Analyzing application for retail, food service and manufacturing

❍ Convenience, portion control and operational benefits

❍ Strengthening sustainability goals through a delivery system with no primary package to dispose

❍ Key characteristics - robust mechanical performance and oxygen barrier performance

❍ Assessing conversion options to customize and form pouches or stick packs

Sumeet Kumar Senior Manager, Technical Marketing MonoSol

NETWORKING REFRESHMENT BREAK

08:00-08:30

08:30-08:35

08:35-09:10

09:10-09:45

09:45-10:20

10:20-11:05

11:05-11:40

INNOVATION

Addressing the Global Challenge of Reducing Food Waste and Unsalables

 

 

  ❍ Has "reducing" packaging increased product losses and unsalables?

❍ Emerging data to the help you understand the international scope of the problem

❍ Emerging solutions to optimize packaging performance

❍ Increasing the recovery of used packaging for waste steams

 

Joan Pierce Executive Director AMERIPEN

Joseph Hotchkiss, Ph.D. Director, School of Packaging and Center for Packaging Innovation and Sustainability Michigan State University

REDUCING COSTS

Case Study: Packaging Innovation in a Regulated Environment

❍ Approaches to communicate your brand message with limited size space, tax stamps,

barcodes, nutritional labels and business copy

❍ Solutions to make your brand stand out - windows, pullouts and experimental technology

❍ Uncovering inspiration from international markets and new brand models

❍ Learning lessons from different brand categories

Bob Mitten Senior Manager, Packaging Development Altria Group

INTERACTIVE WORKSHOP

Smarter Automation as the Strategy for Success 

❍ Centralized automation control - "the Power of One"

❍ Leveraging software to eliminate hardware

❍ Assessing the convergence of automation and IT technologies

❍ EtherCat - eliminating switches, routers and manual IP addressing with a global standard network

❍ Harnessing technology to reduce automation and control costs

Joe Martin Manager, Packaging and Converting, North America Beckhoff Automation

INNOVATION

Case Study: Structural Packaging Considerations for Microsoft's New Tablet

❍ Developing a strong packaging statement for Windows 8 and Surface

❍ Applying consumer insight from Xbox, Zune and PC markets to deliver First Moment of Truth excellence

❍ Creating compelling packaging to attract recognition in cluttered retail spaces

❍ Fostering a strong philosophy about the process of package development moving forward

Jeffrey A. Loth Global Packaging Manager Microsoft

THEMED LUNCH DISCUSSION

Fostering Collaboration to Create Innovative Sustainable

Packaging

THEMED LUNCH DISCUSSION

What's New in Flexible Packaging - From Stand up

Pouches to Sticks

Jeff Sesolak Project Development Engineer Prolamina

THEMED LUNCH DISCUSSION

INNOVATION

Ahead of the Curve Innovation - Modernizing the Look and Feel of Beauty Packaging

❍ Driving packaging excellence from concept through launch

REDUCING COSTS

Case Study: HP's Success in Reducing Packaging and In-Box Materials

❍ Driving significant material reduction through design optimization and supplier

collaboration

11:40-12:15

12:15-12:50

12:55-14:10

14:10-14:45

❍ Maximizing the design and functionality of our packaging

❍ Inspiring creative and engineering teams to develop consumer-centered products

❍ Tempting consumers - from the U.S. to Asia - creating new brand experiences 

Paul McLaughlin VP, Creative, Global Packaging Elizabeth Arden

❍ Illustrating how decreased packaging weight helps cost reduction and logistics efficiencies

❍ Removing 6.1 billion pages from in-box product manuals and documentation

❍ Enhancing the performance and price of products by improving end-of-use options and recyclability

Erik Troelsen Senior Manager, Worldwide Packaging Design, Procurement and Sustainability Hewlett-Packard

PANEL DISCUSSION

Cost Transformation and Innovation in Cosmetics and Personal Care

❍ Examining megatrends poised to revolutionize the beauty industry

❍ Selecting and implementing the latest materials and designs into your packaging operations

❍ Collaborating with supply chain executives to drive packaging performance and cost reduction

❍ How to deliver customer-centered innovation through supply chain and creative teams

❍ Strategies for launching benchmark packaging in the U.S. and abroad

Jamie Matusow Editor-in-Chief Beauty Packaging Magazine

Jing Zhu VP, Sourcing, Production and QC Bare Escentuals

Mark Polson VP, Creativity and Business Innovation, Global Management Strategies The Estée Lauder Companies

Scott Widro EVP, Operations and Supply Chain Laura Mercier - Gurwitch Products

  

  

 

PANEL DISCUSSION

What Challenges and Developments does the Packaging Industry Face in the Future?

❍ What will sustainability look like in 2020?

❍ How will e-commerce affect packaging design?

❍ Designing for an instant-want, instant-feedback generation – appealing to Millennials and Generation Text

❍ The rise of smart packaging: Responding to consumer needs for more information and engagement

❍ Experimental packaging technology that connects with consumers’ devices to enhance brand loyalty

David Klante VP, Engineering and Packaging MillerCoors

Roger Zellner Director, Global Packaging Innovation and Sustainability, Research, Development and Quality Mondelez International

Switlana Wojcickyj Head, Packaging R&D Mars Incorporated

Thomas P. Danniger Senior Manager, North American PackagingPackaging Development The Scotts Miracle-Gro Company

 

   

CHAIRPERSON'S CLOSING REMARKS

Shirley Brady Editor-in-Chief brandchannel

14:45-15:25

15:25-16:05

16:05-16:10

DELEGATE REGISTRATION FORM

MKTBooking Code

• BOOK ONLINE at www.packaging-event.com

• Call the booking hotline on 1 416 214 1144

• Fill out this form and email it to pauline.duhart@wtgevents.com

TO REGISTER

COMPANY DETAILS

DELEGATE DETAILS

Company Name:

Address:

Tel: Fax:

Name:

Job Title:

Email:

Direct Tel: Cell:

Name:

Job Title:

Email:

Direct Tel: Cell:

No. of Delegates Amount $

PAYMENT DETAILS

CREDIT CARD Visa Master Card Amex

Card Number

Issue Date / Expiry Date /

Security Code

Print Name

Signature

YOUR DELEGATE PACKAGE INCLUDES:• Meeting opportunities• Conference sessions• Breakfasts, lunches and refreshments• Networking drinks reception• Themed lucheon discussions

Hotel accommodation is not included in the registration fee. Visit www.packaging-event.com for details.

PRE-ARRANGED ONE-TO-ONE MEETINGS World Trade Group reserves the right to refuse a delegate participation in the one-to-one meeting session if entry criteria is not met. Contact us for more details.

ON-DEMAND There’s no substitute for being there, but if you cannot attend, purchase the On-Demand package which allows you to relive all thesessions at the summit.This entitles you to:- An easy to navigate password protected website.- Access to presentations and accompanying video and audio for up to 12 months after the event.- Share with colleagues

Please send me my login for the On-Demand package at $500 (Payment must be received before login details are granted)

TERMS AND CONDITIONSParticipation at event: The organizer will prepare a schedule of meetings and individual delegates will attend the business meeting appointments as detailed on the final itinerary presented to them at the venue.Cancellation policy: Delegate bookings are transferable but cannot be cancelled. World Trade Group reserves the right to reject delegate applications. On-Demand bookings cannot be cancelled.Miscellaneous: Organizer reserves the right to cancel event or change dates and/or the venue upon written notice to delegates without liability to delegate company or individual delegates. These terms and conditions are binding upon the parties signing this agreement. We do not rent or sell our customer e-mail lists. We may share information with other professional organizations (including our event sponsors/exhibitors) to promote similar products and services. In particular, we will share information between different companies in the World Trade Group. This agreement is governed by the laws of the Province of Ontario and the laws of Canada applicable therein.Payment terms: upon receipt of invoice. An 10% service charge will be levied to cover onsite event administration costs.

If you do not wish your details be passed on to other organizations, please check this box:Personal data is collected in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and The Electronic Communications Privacy Act (ECPA).

FOR ALL INQUIRIES CONTACT:Pauline Duhart, Marketing Manager at pauline.duhart@wtgevents.comFor more information call the booking hotline: 1 416 214 1144Fax: 1 416 214 3403211 Yonge Street, 6th Flr., Toronto, ON M5B 1M4

Please tick one of these boxes to confirm how you are paying. Checks should be made payable to ‘World Trade Group (North America) Inc.’. Banking details will be provided on your invoice.

BANK TRANSFER

ACH PAYMENT

CHECK

FEE: $1,295 USD

March. 26th-27th, 2013