PAVAN KUMAR YERRAGUNTA

CLASS: CMBA- 2

Roll No: 1334

Tutor: Prof. Bibhas Basumatary

PRODUCT LAUNCH

1

SNO TOPICS PAGE NO:

*** 01 02 03 04 05 06 07 08 09 10 11 12

BRIEF BEFORE START

ROLLER MINI

ROLLER RHINE

MARKET RESEARCH SEGMENTATION TARGETING POSITIONING MICHEL POTER FIVE FORCES MODEL PESTEL ANALYSIS PRODUCT MIX PRICING MIX PLACE PROMOTIONS AND BRANDING ACTION PLAN BIBLIOGRAPHY

02-05 02-03 04-05

06

07

08

08-09

10-11

12

13

14-17

18

19-20

21-24

25-26

2

NO NEED FOR PARKING ANY MORE

Can be rolled like a trolley to any place

Into your office, home, Elevators, everywhere.

Ease of carrying through wheels.

Picture 2 (Stigobike, 2013)

Picture 1 (Stigobike, 2013)

For creating any product, Best way is to find the needs of people

and then build product to satisfy their needs. So, here I observed a lot of people suffering a lot

to move in cities due to heavy traffic issues and seeing that I felt this as an opportunity to

produce a product which every Unban Employee will love to buy.

I came up with the concept of Roller bikes, which are Electric,

Foldable, Easy to Carry, Efficient, etc. The launch of the brand “Roller Bikes” is starting with

Two Products extremely concentrating on the Employees in Big cities. The Products launching

are “Roller Mini”, “Roller Valise”.

NOTE: Roller mini Engineering was taken from “Stigo Bikes” & “Roller Rhine” from BMW bike.

BRIEF BEFORE START

ELECTRIC DRIVE

Chance to be part of Green Club with New “Roller Mini” Driven electric.

Creative Engineering at Affordable Range.

Power packed Miniature.

1. ROLLER MINI

3

SLEEK & STYLISH DESIGN

Premium Finish, Design for comfort keeps people attracting

towards it.

Stylish alloy wheels, Digital Speedometer, Reverse torque

Braking and so many value additions.

ENGINEERING AT ITS BEST

Can be folded into a trolley Or Unfolded to a bike in “2 SEC”.

Specifications:

Top speed: 35kmph

Drives 50km per charge.

350W hub motor.

40V LiFePO4 battery.

Can charge from regular outlets within 4 hours.

No need for Parking Space.

Picture 3 (Stigobike, 2013)

Picture 5 (Stigobike, 2013)

Picture 4 (Stigobike, 2013)

4

FEEL THE LUXURY

High end bike made for Unique Experience of Electric Drives.

Specifications:

Top speed: 35Kmph.

Drives 70Km per charge.

2.3kW power full Hub motor.

Charge time Less than 2.5 hrs.

40V LiFePO4 battery.

CARON FIBER BODY

Weighing just 15kgs, this champ is full made of carbon fiber.

Strength of carbon fiber adds on to the beauty of this Roller.

ELEGANCE, BEAUTY WITH COMFORT

Beautifully designed looks adds comfort in ride.

Designed for professional look.

2. ROLLER RHINE

Picture 6 (BMW, 2013) Picture 7 (BMW, 2013)

Picture 8 (BMW, 2013)

5

UNIQE FEATURES

Charged when pedaling manually.

8 speed hub gear to maintain speed.

Luxury of Disk in braking.

Unique front wheel suspension for comfort.

Foldable for comfort of carrying.

Digital speed and calorimeter featured to integrate with your smart phone.

As you can see “Roller mini” is designed as a mid-range

product concentrating on mass production of vehicle and the “Roller Rhine” is for luxury class.

The products are designed in such a way that the brand can occupy both the middle and upper

class in the market. The main concept of Roller bikes is to give Innovative Engineering

Experience to the Indian customers by designing products in Indian taste.

Now I am going to discuss a detailed plan of how to launch

these products in the Indian market by studying the market conditions and using different

strategies that I studied in marketing.

Picture 9 (BMW, 2013)

6

HERO

BSA

ATLAS

OTHERS

INDIAN CYCLE MARKET

1. Figure (Raghuram, 2012)

1. MARKET RESEARCH

RELATIVE MARKETS

E-BIKE BICYCLE

MARKET SIZE:

USD 1.2 Billion market.

2nd largest Producer of cycles.

12 million Cycles production every year form

which 3 million are exported.

This shows huge Domestic market.

9.2% of Global market. (UCPMA, 2013)

LATEST THREATS

China low priced cycles consuming the market

share of Indian cycles in global market.

This is due to low raw material costs and mass

production of cycles by china. (Economictimes,

2012)

MAJOR PLARERS

HERO

BSA

ATLAS

AVON (UCPMA, 2013)

MARKET SIZE:

2008 – 1, 10,000 vehicles gone down to 45,000 in 2013

Weak electric bike market

Problem with peoples trust on Electric vehicle

Batteries (Frobes, 2013)

MAJOR PLARERS

Bajaj Auto

BPG Motors

BSA Motors

Hero Electric

Yo Bike (Rediff, 2013)

PROBLEM IN INDUSTRY

Lack of innovation in Industry

Unable to keep the trust of people by providing

decent battery life time. (standard, 2012)

Market lead by Hero electric, as it has 60% of the

market share followed by Yo bikes and BSA

motors.

7

2. SEGMENTATION

EMPLOYEES STUDENTS

URBAN SEMI-URBAN URBAN SEMI-URBAN DEMOGRAPHICS

AGE

TRAFFIC PROBLEM

18-30 18-30 15-18 15-18

GEO & DEMOGRAPHIC SEGMENTATION

ATTRACTIVENESS

30-60 30-60 18-25 18-25

HIGH MEDI

UM

HIGH MEDIU

M

HIGH MEDIU

M

HIGH MEDIU

M

AWARENESS HIGH MEDI

UM

HIGH HIGH HIGH MEDIU

M

HIGH HIGH

INCOME MED MED HIGH MED HIGH M/H HIGH MED

MED MED HIGH MED HIGH MED MED MED

PHSYCHOGRAPHIC SEGMENTATION

STUDENTS

CONCERNED NON-CONCERNED CONCERNED

NON-CONCERNED

ENVIRONMENTAL

LIFE STYLE PREFERED NEW NEW NEW NEW OLD OLD OLD OLD

EMPLOYEES

PRICE SENSITIVE LOW MED LOW MED MED HIGH MED HIGH

ATTITUDE TO

PRODUCT

ENTHU

SIAST

POSITI

VE

ENTHUS

IAST

POSITI

VE

POSITI

VE

INDEFF

ERENT

POSITIV

E

INDEFF

ERENT

ATTRACTIVENESS MED MED HIGH MED HIGH LOW MED LOW

Here, As per the segmentation the Employees and Students who are living in Urban Cities and facing lot of

problem with heavy traffic conditions showing high attractiveness to the products.

In these Employees/Business people with higher earnings are the target market for “Roller Rhine”.

Including this segment, Students in Urban areas and all medium attractions are target segment of “Roller

Mini”.

Since there is no need for License for these vehicles, it became high attraction to Students 15-18 years.

8

From the segmentation the Target Market for Roller

Bikes is Urban Employees/Business people and Students. Since Traffic jam is a big issue to reach

office by time for Urban Employees they buy these products.

Students from age 15-18 is also good target market for Roller Mini, Since there is no

need of License for these vehicles and Parents also encouraged to buy these bikes for

their kids to low top speed.

Roller Rhine is extremely designed for luxury people who wants to look unique and

wants the best in use. So, this product targets Business people with High income levels.

Talking about the Positioning in the market For Roller Bikes. Roller Mini

takes care of Mid-level market segment and Roller Rhine is for the Luxury segment. There is no

much Innovation in the Indian market and most of the Electric Driven bike are of very basic

technology.

BSA tried to bring some innovation in the form of BSA FOLDSMAN a

foldable cycle, but it does not satisfy the needs of Target segment, which resulted in failure of

this product.

3. TARGET MARKET

ROLLER MINI

1. BUSINESS PEOPLE/ EMPLOYEES IN BIG CITIES

2. STUDENTS IN BIG CITIES

3. EMPLOYEES / BUSINESS PEOPLE IN SMALL

CITIES

P

R

I

O

R

I

T

Y

ROLLER RHINE

S

P

E

C

I

F

C

BUSINESS PEOPLE OR EMPLOYEES WITH HIGH INCOME

IN BIG CITIES

4. POSITIONING STRATEGY

9 HIGH INNOVATION

LOW INNOVATION

2. FIGURE: POSITIONING (Gray Armstrong, 2004)

Competitors for “Roller Mini” will be basic E-bikes from Hero which are

lacking innovation and up gradation to the technology. The High end E-bike from Hero costs

around RS 48,000/- which is higher than Cost of Roller Mini. At the same time Roller mini beats

Hero Electric Cruz in Specifications as well as Innovative design which will be Core competency

of Roller Mini.

Talking about “Roller Rhine”, it is the only Luxury class E-bike available

in Indian market and alternative is to go for sporty Bikes like BTWIN and TREK which are really

good in built quality and design for speed cycling but can’t satisfy need of E-bike. So, the people

who wants to keep themselves unique from others will go for Roller Rhine which is its Core

Competency.

HIGH PRICE LOW PRICE BSA FOLDMAN

(RS 16,000)

Hercules Ryder

Contour Speed

2013(RS 21,000)

BTWIN FC Road Bike

2013(RS 134,000)

ROLLER MINI

(RS 42,000)

ROLLER RHINE (RS

95,000)

TREK DOMANE 4.3

2013(RS 168,000)

Hero Electric Cruz

(RS 46,000)

10

3. FIGURE: Poters five forces model (Porter, 1985)

The above diagram represents the five factors that influence the

challenges in a business. Study of these five forces will help us to Prepare for facing the

challenges.

In every attractive market, there is always a threat of new entries

trying to cut the share of our market. Sometimes big players in other relative industries can

come up as competition which can lead to fall in the sales of products.

Avoiding these new entries is not possible. So, only way to sustain

in the market is by providing value for the customers in quality of product and Upgrading with

new technologies.

5. MICHEL POTER FIVE FORCES MODEL

THREATS OF

NEW ENTRY

SUPPLIER

BARGAINING

POWER

BUYER

BARGAINING

POWER

THREATS OF

SUBSTITUTION

RIVALRY

WITHIN THE

EXISTING

FIRMS

THREATS OF NEW ENTRY

SOLUTION

11

Substitutes are always an option in case of these products.

People who can’t afford these will go for Bicycles. But riding bicycle for 10 to 15 km before

going to office particularly in urban environment is risk. So, People who can afford it will not

look for substitution. Only if any new technology, efficient than this will be a substitute.

When we launch a product with new technology,

we will go for price skimming. But there is every chance of our competitors come up with same

as our threat which results in cut down of profits and sharing in the target market segment.

In this case we can only try to hold our market share by providing better

value to our customers and try for better innovations.

In case of supplier most of the hard ware parts are

imported from china as it is biggest supplier. The bike frames are made local from Ludhiana.

These are the standard suppliers for all the bike manufacturers. As we deal in bulk production

the supplier bargaining power will be less.

With the Innovative Products and New Technology,

our products stands as value for money. Relatively when compared to demand in country like

India the competition is less. So, Buyer bargaining power is low.

Looking at all the five forces of Poter Threat of new entries

and Competition are only major effecting factors that we need to cope up with. For those

common solution is to give Value for Money and keep up grading to new technologies.

THREATS OF SUBSTITUTION

RIVALRY WITH EXISTING COMPETITORS

SOLUTION

SUPPLIER BARGAINING POWER

BUYER BARGAINING POWER

12

4. FIGURE: PESTEL ANALYSIS (Philip R Cateora, 2008)

POLITICAL: Indian Government announced $ 4.13 billion program to support

Electric vehicles which include development of infrastructure, Schemes for creating

interest in people, etc.

ENVIRONMENTAL: These factors do not impact much on this products.

SOCIAL: The success of these products will make India fulfilled its objectives regarding

electric vehicles and will improve its status in IEA (International Energy Association).

TECHNOLOGICAL: Exploitation of new technologies by the competitors will affect

the sales of our product and the remedy is to innovate new things to sustain in the

market.

ECONOMICAL: The economic situation of the country also effects the sales of

product. The situations of Recession can create a mess in the market.

LEGAL: Government encourages us in development of products related to electric

vehicles. So, legal factors will cat favorable.

6. PESTEL ANALYSIS

ROLLER

BIKES

LEGAL

ECONOMIC

TECHNOLOGICAL

POLITICAL

ENVIRONMENT

SOCIAL

13

POTENTIAL EXPERIENCE

-> 2 Year Replaceble Battery Warrenty.

AUGMENTED EXPERIENCE

-> Foldable compact design.

BASIC EXPERIENCE

-> Electric Drive.

->Big Battery Life.

->Decent Speed.

CORE EXPERIENCE

-> Travelling in Busy cities.

->Ease of Driving

Roller RHINE

5. FIGURE: PRODUCT MIX (Gray Armstrong, 2004)

Both the products of Roller bikes are a mixture of high value

additions to the regular product. This additional benefits gives these products an edge over

other competitive products in market.

The variation in the two products attracts two different segments of

people which increases the target market for selling the products.

7. PRODUCT MIX

Roller Mini

Targets Employees of middle and upper middle class.

Innovative Design: Foldable and wheeled like trolley.

High Battery Life: 40v LiFePO4 battery.

Targets High Class People

Premium Design: Stunning premium looks.

Carbon Fiber Body: Light weight 15kgs.

14

The pricing of these products is a bit tricky as some parts of these

vehicles are imported and some are locally made. So, there will be charges like Freight charges,

custom duty charges, etc. for importing which also include in the pricing.

8. PRICING MIX

FOR “ROLLER MINI”

Total Manufacturing Cost Cost of Imported Accessories + Local made hardware cost + Assembling

Charges

COST OF IMPORTED ACCESSORIES

IMPROTED SPARES FROM CHINA = BATTERY PACKS + BRAKE SETS + HUB MOTORS + CONTROLLER KITS

= US$ 160 = RUPEES 9600(Considering 1USD = 60 RUPEES)

FOB

CHINA

‘A’

Freight

&

Insuran

ce ‘B’

CIF Cost

‘C’=

A+B

DUTY &

CLEARE

-NCE ‘D’

Landed

Cost

C+D=’E’

$160 $12 $172 RS 230 RS 10,600

NOTE: The price of Spare from china are taken from Alibaba.com, by talking & bargaining with the dealer for an

Order of 1000 Sets. Below is the screenshot of dealer in Website. (Changzhou Hua Yu Xin Feng Motor Co., 2013)

15

LANDING COST OF IMPORTED ACCESSORIES FROM CHAINA = 10,600

TOTAL MANIFACTURING COST OF ROLLER MINI = 10,600+6000+2000 = RS 18,200/-

TOTAL COST OF ROLLER MINI = Manufacturing Cost + Marketing and Other Miscellaneous Expenses

= 18,200 + 5000 = RS 23,200/-

PROFIT = RS 8,480

As the product is new to the market we should spend substantial

amount for marketing the product.

MARKAETING AND OTHER MISCELLANEOUS EXPENSES = RS 5000 per piece.

COST OF LOCAL MADE HARDWARE = FLEXIBLE FRAMES + LEDS + OTHER SPARES

= RS 6000/-

LABOUR CHARGES FOR ASSEMBLING AND MAINTAINANCE = RS 2000/-

PROFIT Our

Margin

Disty

Price

Disty

Margin

MOR MRP Dealer

Margin

%

Dealer

Margin

Dea

ler

Pri

ce

Dis

ty

Mar

gin

%

RS 8,480

10

%

RS

35

,20

0

26.76% RS 31,680 RS 3,520

RS 4,800 12% RS 40,000 RS 38,600

16

FOR “ROLLER RHINE”

COST OF IMPORTED ACCESSORIES

Here as this is a premium product, high care is taken in selecting the equipment’s. All the

requirements are imported from china to ensure the premium quality. Only assembling is taken

care locally.

BATTERY (36V, 9Ah) = $120(RS 7200) + CUSTOMISED CARBON FIBER FRAME = $700(RS 42000) +

HIGH PERFORMANCE HUB MOTOR = $160(RS 9600) + OTHER HIGH QUALITY SPARES = $ 150(RS

9000)

TOTAL COST OF IMPORTS FROM CHINA = $120+$700+$160+$150 = $1130(RS 67,800)

FOB

CHINA

‘A’

Freight

&

Insuran

ce ‘B’

CIF Cost

‘C’=

A+B

DUTY &

CLEARE

-NCE ‘D’

Landed

Cost

C+D=’E’

$1130 $20 $1150 RS 700 RS 69,700

17

TOTAL COST OF ROLLER RHINE = Manufacturing Cost + Marketing and Other Miscellaneous Expenses

= RS 71,700 + 3000 = RS 74,200

PROFIT = RS 19,256

TOTAL MANUFACTURING COST OF ROLLER RHINE = LANDED IMPORTS COST + LABOUR FOR ASSEMBLING

= RS 69,700 + 2000 = RS 71,700

NOTE: The price of Spare from china are taken from Alibaba.com, by talking & bargaining with the dealer for an

Order of 100 Sets. Above are the screenshots of dealer in Website. (Changzhou Hua Yu Xin Feng Motor Co., 2013)

PROFIT Our

Margin

Disty

Price

Disty

Margin

MOR MRP Dealer

Margin

%

Dealer

Margin

Dea

ler

Pri

ce

Dis

ty

Mar

gin

%

RS 19,256

10

%

RS

10

3,8

40

20.60% RS 93,456 RS 10,384

RS 14,160 12% RS 118,000 RS 115,000

18

Launch of this product is planned in Five Metro-Cities of India

DELHI

MUMBAI

BANGALORE

CHENNAI

HYDERABAD

These are chosen to be closer to the target market which is Employees

and students in big cities.

Distributers in these cities will take responsibility of product availability according to the

demand. Special monitoring teams will keep an eye on public response towards

product.

Chennai is city with huge corporate hubs and People

who can afford our products. A part from this, since we importing a lot of goods from china

this is the right place with “Sea port near to china” and facilities of “healthy transport” to

all other cities. Assembly Garages also built in Chennai and from here finished products are

transported to distributers of other cities.

9. PLACE

Head Office “CHENNAI”

DISTRIBUTION SYSTEM

ONLINE REGULAR

Sale through Official Website is also

done to avoid the Distributor and

Dealer margins.

DISTRIBUTER

DEALER

Since these products and brand is new to the market, these two distribution systems are only used to reduce

initial investments. Official Show Rooms, Franchises are avoided for now. (Management, 2000)

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A man converting his bike into trolley in heavy traffic jam while all

other are stuck and walking with his trolley bike on Footpath.

Man or Women rolling her roller mini into a Shopping mall while

others parking their vehicles.

As this is a new product and a new brand promotional activities are taken as major

priority in this product launch.

All the ads, activities are concentrated towards capturing the attention of customers

and reflecting the advantages of our products. (Mahim Sagar, 2009)

10. PROMOTIONS AND BRANDING

ADVERTISING

POST-LAUNCH PRE-LAUNCH

Teasers creating excitement in

customers and making them to

think what is the product.

Holdings near Corporate hubs and

colleges in metro cities.

Creative ads targeting areas like

Heavy Traffic Problems, Parking

Problems showing this product as

solution.

Print Media like news, Maxines etc.

HIDDEN INFORMATION ABOUT PRODUCT PROVIDE CLEAR INFORMATION ABOUT PRODUCT

TV ADS, YOUTUBE ADS, GOOGLE+ ‘n’ FACEBOOK PAGE,

PRINT ADS, etc.

EXAMPLE AD CONCEPTS

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For promoting sales of the products EMI payment plans are provided to support the

employees financially.

Campaigns near companies and colleges are conducted to make the people experience

the value of products.

Participation in trade shows gives free advertising of our products. (Management, 2000)

In a country like India where word of mouth is very powerful Viral marketing is best

source to make a positive impact in public.

Most of our target market will use the social networks which can be used for reaching them.

Indian Review Portals like Autogyaan plays a crucial part since people are looking through their

reviews before buying products. (Management, 2000)

Here the marketing Cost is included in the product cost so there will be no extra cuts in profits for

promoting the products. This increases the flexibility in reducing cost of product by reducing its

promotional expenses.

When compared to other products in market Roller bikes have

their own differentiation factors.

Innovative Engineering design which concentrates on the needs of people.

High quality E-bike experience.

Premium feel in case of Roller Rhine.

SALES PROMOTIONS

EMI PLANS FOR EMPLOYEES

TRADE SHOWS PARTICIPATION

PRODUCT DEMONSTRATION CAMPS

VIRAL MARKETING

SOCIAL WEBSITES

REVIEW PORTALS

BLOGS

DIFFERENTIATION

BRAND TAGLINE: Roller Bikes ‘Innovations for U’

PRODUCT TAG’s: Roller Mini ‘Sleep with It’, Roller Rhine ‘E-Beauty’

BRAND PROMISE: “Providing innovative solutions for your movement”.

21

FINANCIAL PLAN: Here the Financial requirements and sales targets are assumed and

worked towards achieving it. Below are the costs taken from pricing of the product. (Eddie

McLaney, 1999)

Head Office & Fitting Garage Construction

Tools and other Equipment’s for Fitting 2,500,000 Rupees

Travelling and Research Expenses 500,000 Rupees

Other Expenses 200,000 Rupees

TOTAL INITIAL OPERATING EXPENSES 32,00,000 Rupees

11. ACTION PLAN

SELLING PRICE OF ROLLER MINI = 40,000 Rupees

SELLING PRICE OF ROLLER RHINE = 118,000 Rupees

MANUFACTURING COST OF ROLLER MINI = 18,200 Rupees

MANUFACTURING COST OF ROLLER RHINE = 71,700 Rupees

MARKETING COST OF ROLLER MINI = 5,000 Rupees

MARKETING COST OF ROLLER RHINE = 118,000 Rupees

DISTRIBUTION COST OF ROLLER MINI = 8,320 Rupees

DISTIBUTION COST OF ROLLER RHINE = 24,544 Rupees

INITIAL OPERATING EXPENSES

22

0

100000000

200000000

300000000

400000000

500000000

600000000

700000000

800000000

900000000

QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

TOTAL SALES

S.NO DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 TOTAL

01 EMPLOYEE SALARIES Rs 300,000 Rs 300,000 Rs 300,000 Rs 300,000 Rs 120,000

02 TRAVELING AND ACCOMIDATION

EXPENSES

Rs 200,000 Rs 200,000 Rs 200,000 Rs 200,000 Rs 800,000

03 ASSET DEPRECIATION Rs 100,000 Rs 100,000 Rs 100,000 Rs 100,000 Rs 400,000

04 OFFICE EXPENSES Rs 100,000 Rs 100,000 Rs 100,000 Rs 100,000 Rs 400,000

S.no DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

01 ROLLER MINI 1000 1500 3000 4000

02 ROLLER RHINE 200 250 400 550

03 TOTAL SALES 63,600,000 89,500,000 167,200,000 224,900,000

SALES

OPERATING EXPENSES

23

S.No DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

01 ROLLER MINI Rs 5,000,000 Rs 7,500,000 Rs 15,000,000 Rs 20,000,000

02 ROLLER RHINE Rs 600,000 Rs 750,000 Rs 1,200,000 Rs 1,650,000

03 TOTAL MARKETING EXPENSE

Rs 5,600,000 Rs 8,250,000 Rs 16,200,000 Rs 21,650,000

S.No DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

01 ROLLER MINI Rs 8,350,000 Rs 12,525,000 Rs 25,050,000 Rs 33,400,000

02 ROLLER RHINE Rs 4,908,800 Rs 6,136,000 Rs 9,817,600 Rs 13,499,200

03 TOTAL DISTRIBUTION EXPENSES

Rs 13,258,800 Rs 18,661,000 Rs 34,867,600 Rs 46,899,200

S.no DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

01 ROLLER MINI Rs 18,200,000 Rs 27,300,000 Rs 54,600,000 Rs 72,800,000

02 ROLLER RHINE Rs 14,340,000 Rs 17,925,000 Rs 28,680,000 Rs 39,435,000

03 TOTAL SALES Rs 32,540,000 Rs 45,225,000 Rs 83,280,000 Rs 112,235,000

MARKETING EXPENSES

DISTRIBUTION EXPENSES

MANUFACTURING EXPENSES

24

NET WORKING CAPITAL Rs 93,190,594

S.NO DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 TOTAL

01 SALES Rs 63,600,000

RS 89,500,000

Rs 167,200,000

Rs 224,900,000

Rs 545,200,000

02 OPERATING EXPENSES Rs 700,000

Rs 700,000

Rs 700,000

Rs 700,000

Rs 280,000

03 MARKETING & DISTRIBUTION EXPS.

Rs 18,858,800

Rs 26,911,000

Rs 51,067,600

Rs 68,549,200

Rs 165,386,600

04 MANIFACTURING EXPENSES

Rs 32,540,000

Rs 45,225,000

Rs 83,280,000

Rs 112,235,000

Rs 273,280,000

05 PBIT Rs 11,501,200

Rs 16,664,000

Rs 32,152,400

Rs 43,415,800

Rs 106,253,400

06 TAX 9% 9% 9% 9% 9%

07 PAT Rs 10,466,092

Rs 15,164,240

Rs 29,258,684

Rs 39,508,378

Rs 96,690,594

PROFIT & LOSS ACCOUNT

0 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000

QUARTER 1

QUARTER 2

QUARTER 3

QUARTER 4

REVENUE & EXPENDITURE

MANIFACTURING EXPENSES SALES

OPERATING EXPENSES MARKETING & DISTRIBUTION EXPS.

PAT

CASH FLOW

CAPITAL INVESTED Rs 35, 00,000

PROFIT AT END OF YEAR Rs 96,690,594

25

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