Upload
search-marketing-expo-smx
View
397
Download
0
Embed Size (px)
DESCRIPTION
From SMX East 2013 / SearchMarketingExpo.com - Problem Solving for Search Marketers using Extreme Excel Excellence by @BrettASnyder #SMX #22A Slide deck from Nebo's Brett Snyder. Presentation covers Excel functions, formulas and worksheets to help search marketers work more efficiently and make their data simple, valuable and actionable.
Citation preview
PROBLEM
SOLVING
WITH EXCEL
#
Brett Snyder
NEBO
@BrettASnyder
#SMX #22A
October 2, 2013
#
@BrettASnyder
Goal
@BrettASnyder
Goal
@BrettASnyder
Goal
Simple Data
Valuable Data
Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
Nested Functions
@BrettASnyder
IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
What are Nested Functions?
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1 2
@BrettASnyder
Who remembers PEMDAS??
@BrettASnyder
PEMDAS
(a X b ÷ c + d -e)f1 6
25
4
3
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1
2
Using Nested Functions
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Clicks
Impressions
Clickthrough Rate
Average Position
Organic Ranking
Organic Traffic
Bounce Rate
Conversions
@BrettASnyder
Find the Key
@BrettASnyder
Find the Key
This is the key!
@BrettASnyder
Find the Key
@BrettASnyder
Build the Formula
@BrettASnyder
Build the Formula
@BrettASnyder
Build the Formula
1
@BrettASnyder
Build the Formula
1 2
Striking Distance Keywords
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Where are you currently ranking?
How many impressions did it get?
How many conversions did it get?
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
Ranking <20; Ranking >5
@BrettASnyder
Build the Solution
Impressions > 100
@BrettASnyder
Build the Solution
Conversions >= 1
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
Building Tools
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Impressions
Conversions
Cost/Conversion
@BrettASnyder
Determine the Criteria
@BrettASnyder
Determine the Criteria
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
THANK YOU!
TO LEARN MORE OR FOR ANY QUESTIONS:
Brett Snyder
Director, Search Engine Optimization
Nebo Agency
@BrettASnyder
http://www.slideshare.net/SearchMarketingExpo
#
see more presentations at:
#