ARC Interactive Multimedia Unit

It’s a universal truth.

Thanks! http://www.icrossing.com/research/the-importance-of-page-one-visibility.php

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Access all of your audiences, all at once, via multichannel content distribution

Reach your audiences immediately, then dynamically update your content everywhere

Connect in more engaging ways to drive results

“Content and metrics are what it’s all come down to, but the content must be relevant and

creative because people are more self-directed.”John Derbeck, Assistant VP of Advertising MetLife

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I love campaigns.

I love multimedia.

I love PR, marketing & advertising.

I love to diversify my assets.

I love metrics.

I love being found.

I love change.

I love consumers and business folks.

Online Distribution

Social MediaOnline

Newspapers&

News Magazines

Video Sharing Sites

Industry / Blogs

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Blog

Blog

Fan Site

Blog

Company Site

News Site

Blog

Fan Site

Blog

Multimedia Unit Migration

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IMP Content Updates

blog

blog

fan site

blog

company site

news site

blog

fan site

blog

Multimedia Unit Content Updates

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Integration with Digital Ad CampaignsARC also features a 300x250 unit to extend your

Marketing with Your Digital Ad Campaigns

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Additional Product FeaturesBranded look and feel the landing page and IMU will match customer’s web presence

Strategic Web Placement on industry and subject-related sites lead to IMU assets – includes 1 Million guaranteed impressions.

Guaranteed social media placement on over 20 industry specific blogs and 100 social media news sites

Ability to change assets (for free) for up to 60 days

Additional blogger pitching

Comprehensive reports

30-day trial of Social Media Monitoring

HTML Email Distribution option

Online Video Distribution (OVD)for one videoTimes Square & Las Vegas Distributionfor two photosInternet Photo Distribution (IPD)

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Product BenefitsWith the ARC Engagement Platform, customers can:

•Kick-start a new campaign with an aggressivelaunch to the most important media outlets.

•Integrate your campaign within the site content.

•Support a long term (possibly evolving) campaign

•Make the multimedia content SEO friendly

•“Push” multimedia content out viacomprehensive distribution network.

•“Pull” audiences by driving them back tocompany Web site, Facebook page or other microsite

•Engage with audiences via social media tools and calls to action

•Spread their content virally by making content embeddable

Kick-start the launch of a new campaign Drive business through coupon/contest offers

Attract Facebook followersAnd data collection

Increase Web site traffic Generate buzz and excitement among consumers

The ARC Interactive Multimedia unit and page is customizable.

What it can be used for is UNLIMITED.

What can the ARC be used for?

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ARC taps the power of PR Newswire’s industry-leading Multimedia Content Distribution Network

•Up to 5,700 media points and 5,400 sites/aggregators with embeds/drives to ARC. Integrated within content.

•Social networks, blogs and content sharing

•Social/microblog posts through PR Newswire follower base

•Feeds to the top 100+ online video sites with unique monthly visitors totaling 30 million+

•Search optimization through extensive organic listings

•Precise contextual targeting as well as through industry vertical microlists

•Optional Email distribution to your own lists as well as third-party lists

Unmatched Distribution and Optimization

Delivered weekly after distribution and details:

Comprehensive Reports

• Page Views• Keyword Searches• Embedded IMP & Video Views• Time Spent on Page• Links to External Sites• Referring Domains• Online Video Views• Length of Video Views• File Downloads• Video Uploads• Social Media• Web Clips• PRNJ Media Outlets & Industry Subjects

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Includes 30 days of PR Newswire Media Monitoring (PRN MM)

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Demographics: Gender, age and regional information

Top Topics: Conversations around your brand

Buzz volume: Number of mentions over time

Sentiment: Measure tone of your brand’s buzz:

positive, negative or neutral

Influencers: Identify the most influential sources

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29% of visitors spent between

3-15 minutes on the ARC

3.5% CTR on strategic web

placements/text advertising

Premium placement on top trade publication

websites - $20,000 value

#4 immediate organic ranking for

key term:“talent recruitment”

ARC In Action: Product Launch

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37% of visitors spent more than

3min on the ARC

ARC page views: 630,000+

22,000+ video views

200+ whitepaper downloads

ARC In Action: Branding

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in Action: Thought Leadership/Engagement

•25% of visitors spent between 1 and 5 minutes on the ARC

•27% of email recipients clicked through to the ARC

•12,000+ video views

•35% of visitors watched at least 30 seconds of the video

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in Action: Promotion/Acquisition

•13,000+ ARC video views

•ARC page views: 5,000+

•60% of video viewers watched 90+ seconds

•Pick-up by 30+ bloggers

•360+ file downloads

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in Action: Consumer Participation

•ARC page views: 12,300+

•2,200+ video views

•1,000+ file downloads

•ARC displays in organic search results for 800+ keywords

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Do it all with unprecedented ease, speed and productivity•How much does a rich microsite or widget cost to design, produce and program?

•How much does massive multichannel reach cost?

•How long does it take?

With ARC, it takes about a week,with virtually no work on your part

ARC is Turn Key

Deeper audience engagement, wider distribution and production productivity…as never before.

Total Package Price: $15,000

• Branded look and feel of SEO-friendly landing page and Interactive Media Unit

• Will contain 5 unique tabs to house multimedia content including video, photos, data, etc

• Content pushed out via PR Newswire’s unique audience distribution network

• Strategic Web Placement on industry and subject-related sites – 1,000,000 impressions

• Guaranteed social media placement on over 20 industry specific blogs and 100 social media sites

• Building of Page and Unit.

• Ability to change assets (for free) for 60 days

• Additional blogger pitching by MultiVu’s outreach team

• Comprehensive reports

• 30-day trial of PR Newswire Media Monitoring

• HTML Email Distribution to up to 200 customer-supplied contacts

• Online Video Distribution (OVD) for one video

• Times Square & Las Vegas Distribution for two photos

Pricing and Packages

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