Primary Target Market

Global Focus for 2015: Direct Corporate Sales

1. Accelerate the expansion of sales venues that are directly managed by corporate

2. Establish a joint-venture model that will increase exposure

3. Increase opportunities to sell directly to our customers

Secondary Target Market

Global Focus for 2015 : Marathon Runners

1. 2014 ASICS LA Marathon was a big success!

2. Marathon runners will further expand the Running Business as a core business

3RD PLACE

Needs, Wants and Desires“Ultimately, I need comfort and protection. When I run, I need to feel the run and not the road. Asics can fulfill that” – Marathon Runner

“When I train, I want a pair of sneakers that can maximize mileage and also wear it for the race”- 100 Club Runner

“I desire a pair of sneaker that can let me go sockless, sweat-less and be the center of attention” – Baruch College Cross Country Runner