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Pressync company vitae 2013

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Page 1: Pressync company vitae 2013

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Page 2: Pressync company vitae 2013

A.P.C Audi Korea

Bean Pole Jeans Bally

Bally Golf Cacharel

Burberry ProsumBeans & Berries

Calvin Klein Collection Calvin Klein Underwear

Calvin Klein JeansCJ Entertainment

CocktailDigital Idea

DKNY Perfume D2K Jeans Korea

Farmer’s Bennigans Grey Goose Vodka

GucciHeineken Korea

HiteHong Kong Film Festival

Jill Stuart Johnny Walker

Louis VuittonMandarina DuckMoet & Hennesy

MotorolaTartine et Chocolat

Marc JacobsMarc by Marc Jacobs

PRADASewon I.T.C

Shinsegae Department StoreStar TV - Asia UncutVersace Asia Pacific

RAINYOON EUN HYE

M.net Asia Music Awards

CLIENTS

Pressyncprides itself on its long term relationship with pppp gpppp gits clients and its integral role in their its clients and its integgral role in their ggggsuccesses. Since being established in gggggggg2004, we have serviced a diverse range of , gggggclients from Luxury and Entertainment clients fromindustries.

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Page 3: Pressync company vitae 2013

SERVICE PR & Media Relation

Press Release Development & Distribution Media Media Mix Clipping Service

Interview arrangement Press Kit Development

Media Pitch PR Editorial strategy planning

Celebrity Endorsement Press conference

Advertorial Media trip

Promotion Planning

EVENTEvent Planning

Event Production

MARKETINGMarketing strategy planning

Co-promotion Artist collaboration

Media planning Brand Consulting

Overseas Marketing Consulting

CREATIVE CONTENTS DEVELOPMENT

CELEBRITY & ARTIST AGENCY Brand Endorsement

International Concert & Promotion

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Page 4: Pressync company vitae 2013

HIGHLIGHTS

Pressync served as Audi Korea’s first PR consulting agency, since their official establishment in Oct 2005. Pressync achieved remarkable media coverage and propelled Audi’s brand value with creative approaches from featured articles to promoting events.Our unconventional ideas brilliantly highlight the character of Audi, ‘Progressive, Sporty, Sophisticated’, and our execution of those ideas resulted in revenue growth of 300% within 6 months of our PR campaign.Audi ranked No. 3 in the Korean import car market the very next year

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Page 5: Pressync company vitae 2013

HIGHLIGHTS

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HIGHLIGHTS

Established in 1873, Europe’s largest beer company, Heineken ranks the third in the world. For the first time and only for the import beer company in Korea, Heineken established its corporate ‘Heineken Korea’ in September 2003.

The whirlwind popularity of 5L Draught Keg swept the world directly after its launch. Along with 5L Draught Keg, XLN Package is mainly publicized all over the media through creative editorials, advertorials and launching event. of which case was presented as ‘best exercise and creative PR strategy’ at the global marketing conference in 2008

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HIGHLIGHTS

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HIGHLIGHTS

Pressync took in charge of the launching event of Motorola StarTac III. We prepared and proceeded the event in every detail including invitingthe press & celebrities, arranging the event schedule, and providing Pre/Post Event PR.

The event was filled with very 60’s Mod having decorated by artworkssuch as ones of Roy Litchtenstein and Andy Warhol. There were about 100 press from cables and magazines and 500fashion influencers enjoying the event and applauded standing up withtheir explosive responses. The event has been exposed and covered number of medias and magazines, resulting in unprecedented PRcoverages for mobile phone products.

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Page 9: Pressync company vitae 2013

HIGHLIGHTS

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HIGHLIGHTS

Pressync developed the ‘Queen of Beer’ campaign and promotion for S beer, the low cal beer of Hite. Engaging 4 hot female artists, Jiyoung Baek, Ivy, Brown eyed Girl and T-ara, Pressync organized special national tour, throwing the parties at major cities’ clubs for 3 months.With fashionably designed marketing collateral, ranging from pink-tinted beer glass, fridge magnet, Pressync also created the tour poster with these artists and arranged the fashion editorial with Instyle.

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Page 11: Pressync company vitae 2013

HIGHLIGHTS

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HIGHLIGHTS

Pressync worked with One of the most luxurious fashion brands, Louis Vuitton for its two regional events held in Korea and major Hanryu celebs endorsement for fashion editorial and event appearance, from Rain, Sangwoo Kwon, Youngae Lee, Won Bin and Hollywood starlet Lindsay Lohan.

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HIGHLIGHTS

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HIGHLIGHTS

Pressync has been the PR/EVENT retainer of Calvin Klein for past 7 years. By planning and organizing a number of PR events and celebrity endorsement , Pressync generated impressive PR results and ACE values. The latest event, Calvin Klein Multi-brand Event in Seoul on last May has just got picked as the best practice by Calvin Klein Inc Headquarter and presented to its investors.

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Page 15: Pressync company vitae 2013

HIGHLIGHTS

16thanniversary issue!

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HIGHLIGHTS

Asia Film Awards by Hong Kong Film festival had appointed Pressync for its corresponding office for Korea from 2009-2011. We arranged and secured the nominees for attendance and provided PR service as well .

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HIGHLIGHTS

Pressync has been providing celebrity engagements, VIPs hospitality services, marketing partnership consultations and after-party planning and execution for Mnet Music Award since 2011.

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HIGHLIGHTS

Pressync provided party conceptualization, production, and execution for the Night of CJ Entertainment at the 17th Busan International Film Festival 2012. The “Retro” themed party took place at the Busan Yachting Center, which was decorated with gold accents everywhere. Over 2,000 guests including celebrities were present enjoying the night away, along with performances of popular SISTAR & DJ DOC.

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HIGHLIGHTS

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HIGHLIGHTS

Founded in 1978 in Milan by Mr. Gianni Versace, and now led by Ms. Donatella Versace, the Creative Director of Versace and the Vice President of the Board, Gianni Versace S.p.A is one of the leading international fashion design houses and a symbol of Italian luxury worldwide.

Pressync provided event production and execution for Versace Spring/Summer 2013 Presentation in Seoul. Almost 100 media attended the event to preview the Men’s and Women’s runway pieces from the collection resulting in successful amount of post event coverage.

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HIGHLIGHTS

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HIGHLIGHTS

Pressync worked with numerous Korean celebrities and artists for their brand endorsements and overseas promotion including Rain, Lee Seung Gi, Shinee and Yoon Eun Hye

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