Here are a few dead simple, very basic things to remember

when writing your press release:

Write in the 3rd Person

For example don't use “you” or “I”. We are basically

just trying to sound like a real new article (I'll

show you a full length example soon)

Don't sell anything

Remember, this isn't a promotional piece which is kind

of counter intuitive considering we are writing this

to try to get attention. The idea here is to be

subtle and to just deliver information about what we

are and what we are doing

Aim for 400-600 words, possibly more.

Sites like PRWeb let you embed an anchor text every

100 words. The longer your release, the more

backlinks you can stuff in. Don't go crazy, but keep

it in mind, you get more bang for your buck if you can

pump out around 400+ words.

How does what you are promoting, selling, offering,

etc. benefit the end user, not you?

Here is an example, “This revolutionary new weight

loss program can help struggling obese people finally

find a way out”

Stay Interesting

Try to write creatively, sound interesting, and ensure

a flow throughout your content. Make it readable and

somewhat enjoyable to read.

Now before actually writing the press release we will need

to do some keyword research. First you will want to go to

www.googlekeywordtool.com and go to the Google Keyword link

on the top left.

We will be looking for up to 5 medium to high volume

keywords that have a reasonable amount of competition. Just

for example, lets use the reverse phone niche(will change

to something else) later

Using Google Adwords Keyword Tool, always set “Match Type”

to “Exact” in the drop down menu.

Lets search for a “keyword”?

You need to find a keyword that gets searched a lot, you

should pick the 5 keywords that are 50,000+ searches or

less. Pick the 5 best keywords that describe your business

or product.

Next, go to www.google.com and let's type each keyword

phrase in and perform a basic search, using quotes to get

the exact competition for that keyword.

Keyword 1 – Android Applications

Keyword 2 – IPhone Games

Keyword 3 – IPad Games

Analyzing the above keywords in the 3 above screenshots, we

see (whatever keyword is the best keyword with the least

amount of competition.

This would be a good keyword to put as the first word in

our title and somewhere in our press release body pointing

back to our site. The idea here is to use a high volume

keyword first in our title so when the press release is

distributed and sent out, it will get all of this traffic

and immediately convert into eyeballs on the thing you are

promoting in your press release.

Finding Your 2nd and 3

rd Keyword For SEO the Press Release

Now from here out, we are going to look for slightly lower

volume and much lower competition keywords to target.

These are going to be the keywords we will be doing our SEO

for. These will be the keywords we use in the body of the

press release for getting people to your site and for

marketing you website.

Basically you want to get 4-5 low to medium volume searched

keywords that have significantly lower competition in the

search engines. The lower the better because these also

will rank well in Google and will help with getting the

word out and getting people to your website, eyeballs on

your company.

The exact places where the keywords are placed isn't very

important but you want to space them out every 100 words or

so and fit them in as naturally as possible to the actual

text. The most ideal thing would be to link the keywords

back to different content sites for your company like

youtube, an article, your website, or anything else related

to your business. Writing a press release is relatively

easy compared to writing other content you just have to

provide the news of your company or business that you own.

Tip: Don't use grammatically incorrect keywords that don't

fit in, most likely this will get your release denied by

the human editors at places like PRWeb.

Purchasing the Press Release Service

I recommend using PRWeb.com since it is easy to gauge how

they'll perform. They also give you an insanely detailed

dashboard and admin panel to work with, here's a screenshot

of just some of the metrics you can track

Media Visibility Package is recommended because of

publicity you will get with newspapers.

Bonus Tip

If you want to send out your release on a certain date make

sure you submit it at least 24 hours in advance. They have

human moderators who approve these releases and if they get

rejected you'll have to edit them and resubmit which can

cause you to miss your deadline or desired release time.

Once your release has been approved and scheduled it will

go out whenever you'd like. My best results have been

Monday and Tuesday at 10 am EST or Wednesday 1pm EST.

Journalists and reporters are paying attention to releases

at those times and day. We want to get picked up by both

of these groups.