Which factors should be considered when forming an economic bloc?Which one are the most important one for India?Group 6:

Ermin Kajgana, Lorena Caushaj, Dmitrij Petrov, Matthias Müller-Löbnitz, Natascha Mattern

Factors for choosing an economic bloc

Economical • Economic power, GDP, Market Size, Market potential and similarity

Political• Laws ,regulation, rules (e.g.

the country should evaluate how the trade bloc rules affect on its sovereignty)

Cultural • Differences, regionality, consumer behavior

Factors for India

Economical•Most important sector is service (IT,

biotech) •Attempt of cooperation with growing

markets in APEC, ASEAN

Political •Largest democracy in the world•Member of G20 and BRICS

Cultural• India has a

deep historical linkage to Southeast-Asia

Summary – Most important factors for India

• Since India is a well-developed country and the most important economic aspects are services, especially IT and telecommunication.

• India should consider the market potential and purchasing power of the potential economic bloc partners.

• But also the cultural and political aspects have to be taken into account for a harmonic cooperation. Country-specific and laws and regulations need to be considered.

February 2015

TOPIC N U MBER : 5 G ROU P N U MBER : 6

Lorena Caushaj

Dmitrij Petrov

Matthias Müller-Löbnitz

Natasha Mattern

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TOPIC : ADIDAS COMPETITIVE ADVANTAGE

• WHICH COMPETITIVE ADVANTANTAGE DOES ADIDAS POSSES COMPARED TO ITS RIVALS?

• HOW WAS ADIDAS ABLE TO PRESERVE THEM DURING THE INTERNATIONALIZATION PROCESS ?

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Agenda

Competitive advantages of adidas

Sustainability of advantages

Internationalization

Summary

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adidas Competitive Advantage

adidascompetitive advantage

Intellectual Property

Rights

Brand Awareness

R&DSupplier relations

Diversified brand and

product portfolio

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Sustainability of competitive advantages

Value Rareness Non-Imitability Organizational Embeddedness

Resource- based advantages (VRIO Scheme)

IP Rights

Brand Awareness

Unique products

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How Adidas preserved the advantages during the internationalization process

R&D

Outsourcing

MarketingControl the distribution

Activities in emerging markets

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Strategic Partnership determines long-term success

Innovation (Studs, Microchip, Boost)

Brand Awareness

Summary

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Thank you for your attention !

https://www.youtube.com/watch?v=Bwelj8T7KC8