Kosovo  –  Online  

 

 

                                           Nora  Zhilivoda  

SUMMARY    

v Our  business  will  be  called  'Kosovo-­‐Online    

v     Informa7on  about:  ins7tu7ons,      

embassies,  businesses,  government,  

shopping  centre,  agencies,  hotels,  etc  

v   Upda7ng  dates  of  events,  fairs,  

conferences  

v   2  months  developing  website,  1  month  

marke7ng  

 

SERVICE  -­‐  SITEMAP

WEBSITE  

 

       

 

 

 

 

 

 

 

 

 

TARGET  MARKET  

 

v Kosovar  popula7on  

v   Migrant  

v   Businesses  (Hotels,  universi7es,  SME,  

restaurants,  etc)  

MARKET  TRENDS  

v     Consumer  behavior  

v     Brand  awareness  

v     Other    pages  are  in  the  market  long  7me      

v     Kosovaguide,  kahmeshku,  beinkosovo,  

promote  tourism  

 

 

SWOT  Analyse  Strength Weaknesses Opportunity Threats

There is no same website

New website for the consumer

Penetration into the market, with new design, specific website

Lack information for the consumer

Saving time   Not enough budget

Expansion in regional market

Attractive design No website update from other website

More than 3000 emails database

Different funds: Unicef lab, Yep, world bank

MARKETING  STRATEGY  

v BTL activities

v  Newsletter

v  Social media

v  Direct marketing

v  Special prices

SALES  STRATEGY  

v Direct  presenta7on  to  the  company  

v   Fix  price  for  promo7ng  the  events  

   

THANK  YOU  FOR  YOUR  

ATTENTATION