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Internal analysis of Unilever
Presented by:Peng Chen
Goceva KaterinaAtanasov Georgi
September 17th, 2008
Strategic Management
Content
Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions
September 17th, 2008 Chen Peng
Introduction
Mission Statement Our Mission guides strategic priorities
September 17th, 2008 Chen Peng
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
Leaner
September 17th, 2008 Chen Peng
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
Portfolio re-shaping
September 17th, 2008 Chen Peng
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
R&D Focus
September 17th, 2008 Chen Peng
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
Brand Equity
September 17th, 2008 Katerina Goceva
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
Strong Player in D&E
September 17th, 2008 Katerina Goceva
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
Growth in D&E Markets
September 17th, 2008 Katerina Goceva
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
Growth in D&E Markets
September 17th, 2008 Katerina Goceva
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
Products at Different Income Levels
September 17th, 2008 Katerina Goceva
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
The Big Picture
September 17th, 2008 Georgi Atanasov
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions
THAN K YOU!
September 17th, 2008
Content
Introduction Company
Transformation Focus on
Developing & Emerging Markets
The Big Picture Questions ?
Georgi Atanasov
