FCA Marketing Strategy 2007-2008

Derek Hird

Presentation Outline

Introduction FCA Calendar Concept Ocean Waves Sunglasses Alpen Optics Website Development Oil and Gas Companies Automobile Manufacturers Canadian Apparel Marketing Agencies Questions and Answers

Introduction

In the short time that I have been on the FCA executive I have been working to achieve set goals outlined as per my position.

I have been in contact with some companies in regards to possible FCA sponsorship.

Plans have been developed to achieve set goals

Bids have been collected from outside sources to complete future FCA projects.

FCA Calendar Project

FCA Calendar Project

As some of you have read in informational e-mails the concept of the calendar has shifted slightly to bring the management of sales “In House”.

The funds generated by the calendar will still be set aside for athlete travel assistance.

FCA Calendar Con’t

While this concept has the potential for the generation of funds there is also the real potential for it to never turn a profit.

To have a better understanding of what the potential of this project is an initial pilot phase will occur to determine if the project is feasible.

FCA Calendar Con’t

Pilot project The calendar will be advertised using a brochure

included in the FCA clubs registration package. The calendar will be advertised for the sale price of

$16.99 down from the listed price of $19.99 on the FCA website.

Orders from the brochures will be taken by the FCA for the calendar.

The deadline for orders will be set as November 30, 2007

After the deadline orders will be tallied and a decision will be made as to the feasibility of the project

FCA Calendar Con’t

Results of Pilot Project If potential profit is not recognized then the

project will be cut loose. If there is enough interest in the calendar to

warrant a profit an initial run of calendars will occur.

Ocean Waves Sunglasses

Ocean Waves Sunglasses

I have been in touch with Peter Turner the Canadian representative of Ocean Waves Sunglasses to speak about potential sponsorship by his company.

Alpen Optics

Alpen Optics

Messages have been left for Vickie Gardner regarding FCA sponsorship.

Website Development

Website Development

Al Wills has done a spectacular job in recent years with designing and updating the FCA website.

However website development is crucial to the success of future marketing strategies

Website Develop. Con’t

The following websites are examples of websites that have been developed by other sports. http://www.hockeycanada.ca/ http://www.volleyball.ca/ http://www.tenniscanada.com/tennis_canada/TC_Spla

sh.htm The Following websites are examples of the potential

sponsors to the FCA in the future. http://www.chevrolet.com/ http://www.encana.com/ http://www.oceanwaves.com/

Website Develop. Con’t

The main themes of the websites that we have previously viewed which I would like to see integrated into the FCA’s new website are. New and current website design to align our website

and image with other sports and potential sponsors. Separation of English and French languages Increased space available for sponsor advertising Development of a Canadian National Archery Team

website with biographies and pictures of athletes and substantial advertising space

Website Develop. Con’t

Bids have been collected from two established Canadian website development businesses. Elite Designs

http://www.elitedesigns.ca/

Pronk Graphics http://ca.geocities.com/timpronk@rogers.com/

Website Develop. Con’t

The bids from these two companies are as follows Elite Designs

$3000 + tax for redesigning current website $750 + tax for creating new National Team page

Pronk Graphics $37,971.12 tax inc. + Studio Fees for redesigning

current website

Oil and Gas Companies

Oil and Gas Companies

There is a great potential for sponsorship of the FCA by large oil companies.

Many of these companies will be approached after the development of the website and a clearer picture is available of what we have to offer these companies.

There has already been interest shown by one particular company in the potential of donating money to archery.

Automobile Manufacturers

Automobile Manufacturers

While the potential here is somewhat less than the potential for oil and gas sponsorship there is however some opportunity

Archery has been used recently to assist in advertising car sales

One contact has shown potential for this possibility

Canadian Apparel

Canadian Apparel

Overview Over the past couple months I have been

developing a business plan for the establishment of a clothing company

I am currently looking for a non-profit organization to partner with for this opportunity to work.

Canadian Apparel Con’t

Responsibilities of the FCA To allow for the FCA logo to be placed on the

products produced by the company

Canadian Apparel Con’t

Benefits to the FCA Advertising of the organization to their specific

target market group A donation of a percentage of net profits made

by the company to the FCA

Marketing Agencies

Marketing Agencies

The potential exists for the FCA to sub-contract out the responsibilities of marketing the FCA to a marketing agency. I have not done a lot of research into this topic

because the information has just been presented to me

Question and Answers