Heineken Netherlands B.V.Reengineering IS/IT to enable Customer-Oriented Supply Chain Management

R. van Beek [776541]R. Dekkers [175831]

N. van Knegsel [356771]N. Maas [134698]

M. Thomas [158694]

Overview

Case: Heineken Netherlands B.V.

Porters value chain

Move to the Middle

Questions

2

What’s it about?

Old case

Effects on IS/IT as result of:

process-driven organization

24h delivery lead time

change in transport system

New Customer Service Partnerships

3

Porters Value Chain

Firm Infrastructure

Human Resource Management

Technological Development

Procurement

Inbo

und

Logi

stic

s

Ope

ratio

ns

Out

boun

d lo

gist

ics

Mar

ketin

g &

Sal

es

Ser

vice

Margin

4

Move to the Middle

(Basic) Supply Chain

5

Raw Materials

Brewing PackagingDistribution to wholesalers

Delivery to retail stores

Move to the middle cases

1.Stock level determination

2.New transport contracts

3.New enterprise wide IM systems

Questions?Don’t hesitate ...

6