Prairie Milk Marketing Partnership (PMMP)Campaign Spotlight

The Prairie Milk Marketing Partnership (PMMP) includes the 1188 dairy farmers represented by Dairy Farmers of

Manitoba, Saskatchewan Milk Marketing Board and Alberta Milk

As a part of the “Never Stop. Milk.” Campaign, PMMP needed to connect with Prairie youth to deliver relevant facts about milk in a way that

was entertaining and encouraged a healthy lifestyle

Targeting these youth in community athletic facilities across major prairie cities was a key component. During their season active youth

play, on average, almost 3 times per week – giving PMMP an opportunity to engage and deliver their message repeatedly to youth and their families

Beyond a simple presence in these facilities, PMMP wanted to stand out on multiple levels. REC Media helped PMMP and their agency to design and roll out a multi-faceted

campaign making use of arena rinkboard panels, arena glass, and ice resurfacers

The variety of artwork and combination of mediums worked to grabattention and deliver the “Fact vs Fiction” message from multiple angles