Practically Social: Practical Applications of Social Media

Practically Social

Actionable Strategies forSmall Business Social Media

© 2010 | Wizard of Ads | All Rights Reserved

Have you used?

The principal changes taking place are these:

The principal changes taking place are these:

1. Word of mouth has grown into the muscular beast, Interconnectivity, and it moves with lightning speed.

Technology’s re-writing the rules of commerce. Facebook, blogs, tweets and texts are ensuring that, whether good or bad, the word gets out.

2. We’re moving into an era of transparency in which it will become harder than ever to win new customers through P.R. and Advertising alone.

You’re going to have to begin delivering all that you promise in your marketing materials.

Claims of ‘biggest,’ and ‘best,’mean nothing when customers have friendswho are telling them otherwise.

Today, it’s easier than ever to spread your message.

Do you have a message worth spreading?

e best way to trigger social media and word of mouth?Deliver an experience worth

talking about.

YouTube, facebook and Google are the Kerouac, Dean and Salinger of

the new generation

The big problem with social media for most smart people?

It’s got a stupid name.

The Civic Lessons

Increasingly, consumers are being informed by somebody ... don’t you

want to be part of those conversations?

Consumers are no longer uneducated.

It doesn’t mean they’re not miseducated.

In each marketplace, there’s going to be one organization people perceive as the smartest,

the most ethical and the most helpful.

When people ask one another about where to give their time and money, there’s going to be

one company that dominates the conversation.

Who’s it going to be in your market?

Areyoutheone?

You’re going to have to orient yourself to a new way of thinking that’s going to be uncomfortable for

some of you, but if you want your business to not only survive but thrive, you have to pay attention.

But the challenge is you can’t throw old solutions at new ways of working.

Mass media still works, but it’s losing more mass with each passing second. With social media - with

online marketing - you can’t apply mass media tactics and expect the same results

And it’s going to be uncomfortable.

(for a while)

Douglas Adams

Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.


Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.


Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.

Anything invented after you’re thirty-five is against the natural order of things.

How?

•Three Crucial Elements•Three Core Values•Three Pitfalls•Three Members of Your Team

The Civic Lessons

CrucialElements1904

CrucialElements

Frequency

Consistency CrucialElements

Relevance CrucialElements

What do I talk about?

My business isn’t fun.

I don’t know what to say.

Sphere of Credibility

Conversations among human beings sound human.

They are open, honest, uncontrived and conducted in a human voice.

That homogenized ‘voice of business?’ That sound of mission statements and brochures?

It will soon sound as contrived as the language of the 18th century French court.

Getting a sense of humor about yourself requires more than throwing a few jokes up on the corporate website.

Rather, it requires big values, a little humility, straight talk and a genuine point of view.

CoreValues

CoreValues

Listen

Grow Bigger Earslisten. share. engage.

PAUL BOOMERCEO, Shortcut Blogging

• Google Reader• Google Blogsearch• Google Alerts• Kurrently• FourWhere• Twitter Search

Your Belt

1. Create a Google/GMail Account2. Search for Google Reader & Login3. Start adding subscriptions...

Reader


Reader


Reader

Blogsearch

1. Search for Google Blog Search2. Within Google Blog Search, search

for topics, brands, individuals, etc.3. Copy the web address4. Go back to Google Reader5. Click in “Add a subscription”6. Rinse and repeat

Blogsearch



Blogsearch



Blogsearch



Blogsearch



Blogsearch



Alerts

1. Search for Google Alerts2. Type in your desired topics3. Create the alert4. Rinse and repeat

Alerts


Alerts


Alerts


Kurrently1. Go to Kurrently.com2. Search for what you want to know

Kurrently1. Go to Kurrently.com2. Search for what you want to know

1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching4. Refine your searches5.Click on “Feed for this query”6.Copy feed address to Reader

Twitter


Twitter


Twitter

1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching4. Refine your searches5. Click on “Feed for this query”6. Copy feed address to Reader

Twitter


Twitter


Twitter

Share CoreValues

Clarity CoreValues

Clarity

Pitfalls

Urge for Instant GratificationPitfalls

TrollsPitfallsMoron

Budget

Curse of KnowledgePitfalls

“The Curse of Knowledge,” a phrase used in a 1989 paper in The Journal of Political Economy, means that once you’ve become an expert in a particular subject, it’s hard to imagine not knowing what you know.

In 1990, Elizabeth Newton conducted an experiment on the curse of knowledge while working on her doctorate at Stanford. She gave one set of people, called “tappers,” a list of familiar songs from which to choose.

Their task was to rap their knuckles on a tabletop to the rhythm of the chosen tune as they thought about it in their heads. A second set of people, called “listeners,” were asked to name the songs.

Before the experiment began, the tappers were asked how often they believed that the listeners would name the songs correctly. On average, tappers expected listeners to get it right about half the time. In the end, however, listeners guessed only 3 of 120 songs tapped out, or 2.5 percent.

The tappers were astounded. The song was so clear in their minds; how could the listeners not “hear” it in their taps?

Janet Rae-DupreeThe New York TimesDecember 30, 2007

TeamMembers

Your Front LineTeamMembers

Your Ambassadors of AwesomeTeamMembers

YouTeamMembers

The days of an uneducated consumer aren’t just going away.

It doesn’t mean they’re not miseducated.

In each marketplace, there’s going to be one organization people perceive as the smartest,

the most ethical and the most helpful.

When people ask one another about where to give their time and money, there’s going to be

one company that dominates the conversation.

Who’s it going to be in your market?

Relax. Pick. Focus. Learn.

What you say Where you say it


• blogging

• facebook

• twitter

• youtube/video

• location-based

• email marketing

• texting

How do you choose?

Relax. It’s okay to pick ceramics.

I don't use Twitter. It's not really me. I also don't actively use FaceBook, and I'm not adding any friends.

I don't want to use a tool unless I'm going to use it really well. Doing any of these things halfway is worse than not at all.

People don't want a mediocre interaction.


• Be Consistent

• Be A Good Listener

• Be Yourself

• Be Giving

• Be Responsive

• Be Patient

• Deliver a Great Experience


[email protected]

mailto:[email protected]

mailto:[email protected]

http://www.thedailyblur.com

http://www.thedailyblur.com

Practically Social

Actionable Strategies forSmall Business Social Media

© 2010 | Wizard of Ads | All Rights Reserved